Ad Analysis *Screech the car crashes* “So get Allstate. You can save money and be better protected from mayhem like me. ”(Mayhem: Pink SUV Video). Almost everyone has seen the Allstate commercials where a guy called Mayhem has caused terror on some innocent person. The commercials are about 30 seconds of goodness, and one of the most popular commercials from Allstate was the commercial of the Mayhem being a teenage girl. Allstate is ultimately advertising to sell their insurance. This commercial uses a multitude of techniques to appeal to the consumer.
The commercial starts out with mayhem pretending to be a stereotypical girl (driving a pink SUV, wearing pink glasses, and using a bedazzled phone) that just received a text from her best friend, Becky, saying she just kissed Johnny. For Mayhem that’s a big problem because she liked Johnny and so being “emotionally compromised” as Mayhem says herself (or himself), she then crashes into a random car. She then keeps driving because she is so mad at the fact of what her friend Becky did. This commercial is very captivating because it appeals to humor.
First off, in these commercials people see the same face of Mayhem, Dean Winter. When they see him they infer that the commercial is about him causing trouble. If it was anyone else was to replace him, the commercial wouldn’t have the same effect on people. It also shows how a stereotypical girl reacts to receiving a text from her friend bearing bad news for her. Her reaction being the funniest part of the commercial it is also the longest, going from her receiving the text to where she drives off from the parking lot. While leaving, Mayhem drops the famous line of “So get Allstate.
You can save money and be better protected from mayhem like me” (Mayhem: Pink SUV Video). That so many people are familiar with. This ad does a good job showing that anyone could be affected by a teenage girl who happens to receive a text that impairs her driving skills. There is not much time where they talk about the actual insurance and how it is better than the other insurance companies. But during the commercial if one looks at the bottom of the screen for a brief moment there comes a quick small statement that says “Coverage and savings based on policy features selected” (Mayhem: Pink SUV Video).
Technically, they are saying that if one doesn’t buy the right policy feature then maybe they won’t be protected from Mayhem like the commercial infers. Allstate has done a good job at showing their ads off. They have their own YouTube channel where they post up all their videos they have made so far. Also they have a multitude of videos that appeal to some people more than others. During March Madness they tailored some of the commercials to basketball exclusively. They also did a commercial talking about over the top football fans.
So in the end Allstate has tried to alter their ads for a specific group of people that will enjoy it. I personally liked this commercial because it was extremely entertaining and all of Allstate ads make me laugh. The ads are very short and to the point, they don’t beat around the bush in comparison to some ads. Mayhem man has become an iconic person in today’s society and most people enjoy all of the commercials he airs in with Allstate. My favorite part in the commercial was his stereotypical girl’s reaction to her friend’s text. This ad has set the bar for funny insurance commercials.
In the end, Allstate produced a great ad. Altogether, it was comical, well constructed and modified for a special group of people. Even though they put that small print text at the bottom that was extremely hard to read, it doesn’t detract from the commercial being on point with all of Allstate’s other commercials. I’ll never forget that “Becky isn’t even hot” (Mayhem: Pink SUV Video) because of that commercial. Mayhem: Pink SUV Video. Prod. Allstate. YouTube. Google, 31 May 2012. Web. 9 Oct. 2012. <http://www. youtube. com/watch? v=BlfinjxFEYI>.