Asia is the universe ‘s following prima international subject park market ( Jones & A ; Robinett, 1998 ) .A With its turning economic systems and spread outing middle-class societies, Asia is progressively going a major hot spot for amusement and subject park developments, and the moving ridge will shortly act upon the Malaysia market, and therefore there is an chance in this industry. Harmonizing to a recent survey by the Themed Entertainment Association ( TEA ) and the Economics Research Associates ( ERA ) , Asia is really far from saturated and its public presentation is encouragingly different from mature markets such as the United States and Europe. Notwithstanding, the tendency is turning.

The Description of the Business

Seventh Heaven is a subject park that consists of the Fantasyland, Rainforest, Neverland, Tivioli Avenue, Sky metropolis and an Indoor composite. Fantasyland will be styled in a mediaeval European fairground manner, the scene and construction will do the visitants feel like toppling into the universe of Alice in the wonderland. There will be assorted kids drives such as the carrousel, dark drives, mary-go-round and a teacup garden. Bamboo shoots and assortments of flowered will be planted along the paseo to the Rainforest. Different sort of H2O drives will be placed in the Rainforest such as Mountain Cruise, Viking boat drive, Jungle tons, a mini menagerie every bit good as the Tree house. An Aboriginal small town will besides be placed to show the usage of the tribe people.

Competitive Advantage

Seventh Heaven is different from other subject Parkss in Malaysia in footings of the attractive forces and characteristics such as wax museum, Sky metropolis, Viking boat drive, jungle tonss and so on. Most of our attractive forces are adopted from the European scenes such as Spain, United Kingdom and so on. We besides provide basic comfortss for the disable and other installations like babe room, remainder suites, picnic topographic point, and auto park edifice are besides provided in our subject park. Apart from that, saunterers are besides available for rent at the concierge country to let valuable remainder clip throughout the twenty-four hours for visitants that have childs.

The Target Market

Our subject park will be aiming people aged 3 to 80, be it households with kids, grownups, adolescents, tourers or twosome. Child that are under 12 old ages old and senior citizens aged 60 and supra. As a consequence, our targeted clients include those who come from the in-between income group or above as the ticket monetary value is low-cost and sensible for them

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The Management Team

Established, experient experts and specializers in the subject

park industry from U.S. , China, and Europe

-number of employee -Directly 1,000,

indirectly 2,000 ( via sellers, subcontractors and providers

Brief Summary of the Financial Projections

We believe that our overall net income of our concern for within five old ages may demo a positive profitableness figure. In the first and 2nd twelvemonth, fiscal statement will demo a net loss due investing on installations. The undermentioned old ages will demo minimum gross but we assume that should be sufficient for investors to accept the return on investing.

Description of what the concern demands

We need to garner the capital because get downing up a concern particularly theme park may necessitate a large sum of fund and we need to fix equal modesty financess to avoid hazard. Each of our group member will contribution a personal nest eggs of RM 500 000 into the venture as the start up fund. Besides, we will bring forth money by acquiring some bank loans and selling the portions to investors. The financess will be used to buy all the installations needed, will go on to heighten and keep our installations and services. Furthermore, we will use some workers who have relevant professional experiences in this industry

Exit scheme for investors

THE BUSINESS

The description of the concern

2.1.1 The name, logo, and location of the propose concern.

The name of the concern

The logo of the concern

Figure 2.1 Logo of Seventh Heaven

The logo is designed to be clear and simple to let people to hold clear and direct images on what services that we are offering. The logo besides can supply a perceptual experience to people about our professionalism in the hardware and tools rental industry.

The location of the concern

Location is one major competitory advantage that could act upon a concern. That is why we decided to take Batu Feringghi, Penang Island as the site for our subject park because it represents a strategic and premier location due to the mass clients. It will give tourers an option to take for their involvement finish between Genting Highlands, Sunway Lagoon in Kuala Lumpur and Seventh Heaven, the first subject park in Penang Island.

( – Location Map )

( -View of store batch )

( — Out forepart of store batch )

2.1.2 Nature if business/ merchandises or services offer

Seventh Heaven is a subject park consists of the Fantasyland, Rainforest, Neverland, Tivioli Avenue, Sky metropolis and an Indoor composite.

Fantasyland will be styled in a mediaeval European fairground manner, the scene and construction will do the visitants feel like toppling into the universe of Alice in the wonderland. There will be assorted kids drives such as the carrousel, dark drives, mary-go-round and a teacup garden.

Bamboo shoots and assortments of flowered will be planted along the paseo to the Rainforest. Different sort of H2O drives will be placed in the Rainforest such as Mountain Cruise, Viking boat drive, Jungle tons, a mini menagerie every bit good as the Tree house. An Aboriginal small town will besides be placed to show the usage of the tribe people.

However, the Neverland will be filled with escapade and bang drives. For case, the singing inverter ship and wooden roller coaster that come with steep beads, crisp curves, inversions and under tunnel will be the chief attractive forces of the Neverland.

The chief entryway of the subject park leads the visitants to the Tivioli Avenue. Food booths, keepsake booths and mini stores will be built along the two sides of the Avenue. The center of the Avenue stands the Indoor Complex, there will be a cross route that leads the visitants to the other kingdoms while Sky metropolis is situated at the far terminal of the Tivioli Avenue.

The Sky metropolis is a replicated Babylon hanging garden. The land will be planted with assortments of trees and flowers and a crystalline glass transition will take the visitants to the top of the metropolis. A Morocco eating house is situated at the halfway marquee of Sky metropolis, belly terpsichoreans will be hired to execute during the operation hours. Besides, other characteristics like Sky Jump, Star Tourss and Sky walk will function as the chief attractive forces in this kingdom.

Ultimately, the indoor complex comprises of a wax museum of sketch characters, store tonss, eating houses, stone mounting, laser ticket every bit good as a Tiki Lodge which serve as the exclusive adjustment for the visitants. The Lodge will be set as a distant jungle of Africa to allow the visitants have an experience of life far from the civilisation. In add-on, the centre of the indoor composite besides stands a phase where it held different plans at dark such as thaumaturgy shows and unrecorded musical public presentation.

Company mission and aims

The concern ‘s mission statement is to supply the convenience, professional and desirable services to valuable clients.

Our mission is:

Our aims are:

2.2 The Opportunity

Problem to work out or necessitate to be filled

Amusement Parks / Joy Lands autumn under the “ Tourism Sector ” in Pakistan, which has

late been given the position of Industry. The Amusement Park/Joy Land is a installation that

provides out-of-door physical amusement to people and hence has a assortment of viing

factors. Some of the direct or indirect viing activities include overseas telegram, Television, Internet coffeehouse,

Internet or picture gambling centres, H2O Parkss, film and indoor every bit good as outdoor

amusement Parkss. However, indoor and out-of-door amusement centres are the major direct

viing factors. Amusement park installations in the state are still at a really crude

In add-on, to private Joy Lands in organized sector, every territory in the state has its

ain public Parks with few drives installed. These Parkss are usually contractual and charge

extremely subsidised drive rates. In add-on to these, in most of the cantonment countries of the

state, cantonment constitutions are besides leasing out public land for constitution of

amusement installations. These are both viing forces every bit good as besides provides concern

chances if, any investor can come in into a state broad contractual agreements with

local or cantonment authoritiess. It is hence, expected that any investor come ining into

this sector, and should be able to mobilise a big figure of visitants to the installation.

The undertaking aims to aim a diverse scope of visitants to its installations. The mix of drives will

finally find the sort of invitees who will see the park. The proposed drive mix is a

balance of drives with assorted thrill factors, and should be able to aim population along the

full continuum of age group. The basic age categorization of the mark group is kids,

school traveling kids and grownups. A 13 % one-year addition in the figure of visitants in

expected for the proposed installation.

How the proposed concern solves the job or fills the demand

2.3 Competitive advantages

Seventh Heaven needs to derive a competitory advantage, we strive to turn our subject park as alone and originative as possible by utilizing some well-renowned subject Parkss as our benchmark and do alterations if necessary. For case, by implementing the green construct to our subject park, it can do more and more people cognizant and concern about the environmental issues. Children will larn to handle carnal with love by leting them to feed the koi fishes, swans, brush kangaroos, parrots and bunnies in the mini menagerie.

In order to derive a competitory advantage, we will take down down the ticket monetary values because most people are money-conscious presents. Other manner to enticement clients is to offer the clients particular offers and rank bundle.

3. INDUSTRY ANALYSIS

3.1 Industry Description

3.1.1 Industry tendencies

Asia is the universe ‘s following prima international subject park market ( Jones & A ; Robinett, 1998 ) . It includes a mature industry in Japan, strong growing in Korea, strong public presentation in Hong Kong, underserved markets in Taiwan, and a quickly altering China.A With its turning economic systems and spread outing middle-class societies, Asia is progressively going a major hot spot for amusement and subject park developments, and the moving ridge will shortly act upon the Malaysia market, and therefore there is an chance in this industry.

3.1.2 Industry size

The diagrams below show the Numberss of foreign and domestic tourers that have visited Penang in the recent old ages.

COUNTRY /A COUNTRY

2004

2005

2006

2007

2008

Sum

Sum

%

Sum

Sum

%

Sum

Sum

%

Sum

Sum

%

Sum

Sum

%

Singapore

64.290

4.11

67.374

4.13

76.647

4.13

72.432

4.13

54.024

3.12

Australia

13.605

2.4

20.666

1.4

24.651

3.4

18.682

5.3

20.502

4.7

United Kingdom

28.040

9.4

24.410

9.4

20.102

5.3

20.891

3.9

18.618

4.2

India

14.734

6.2

25.491

5.1

17.835

3.1

16.982

3.1

19.550

5.4

United States

16.807

3

17.567

5.3

23.165

1.4

22.496

4.2

17.554

4

China

12.547

2.2

12.848

6.2

16.767

2.9

20.462

3.8

21.135

8.4

Siam

12.447

2.2

13.020

6.2

17.547

3.1

18.848

5.3

16.774

3.8

Taiwan

41.848

7.4

25.511

5.1

36.353

6.4

33.581

6.2

24.272

5.5

Dutch east indies

62.701

46.3

211.249

42.2

233.205

40.8

218.792

40.5

170.465

38.9

Japan

23.963

4.2

19.643

3.9

27.746

9.4

31.133

8.5

28.803

6.6

TOTALA /A TOTAL

290.983

86.60

437.779

87.40

494.018

86.50

474.299

87.90

391.697

89.30

Tourist figure attending by so major states via Penang Brunei International Airport 2004 – 2008

Beginning: Ministry of Tourism/Ministry of Tourism

Year /A Year

Tourist /A Tourist

Sum

Overall

Overall Sum

LOCALA /A LOCAL

FOREIGNA /A INTERNATIONAL

Sum

Sum

%

Sum

Sum

%

2005

2,267,532

52

2,084,377

48

4,351,909

2006

2,562,978

54

2,152,256

46

4,688,504

2007

2,787,260

53

2,399,351

47

5,186,611

2008

3,496,293

55

2,811,175

45

6,307,468

2009

763.022

56

584.334

44

1,347,356

Tourist reachings Foreign and Local to Penang 2005 – March 2009

Beginning: Ministry of Tourism/Ministry of Tourism

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