The Republic of Kenya is located along the Equator of the eastern side of Africa, get oning the states of Somalia, Uganda, Ethiopia and Tanzania. The state covers an country of 582,264 km2 and house about 28.8 million people and turning at a rate at a rate 6f 1.6 yearly. The clime take a tropical beginning which tourer can see sunshine all twelvemonth unit of ammunition, nevertheless the temperature may differ throughout the state for illustration warm & A ; humid at the cost, cool & amp ; humid at cardinal high lands and hot & amp ; dry in the North and E. Rain on the other manus is seasonal for which the heaviest occur during the months of April to June.

Kenya is a state rich in civilization which gives place to a figure of different folk, faiths and about 45 different cultural groups. Some of these larger populated cultural and spiritual groups include: Kikuyu 22 % , Luhya 14 % and Protestant 45 % , Roman Catholic 33 % , Indigenous beliefs 10 % and Muslim 10 % severally. ( About.com )

The native linguistic communication of Kenya is Swahili which is besides known as Kiswahili which is widely spoken among indigens nevertheless English is going the official linguistic communication of Kenya.

This widely distributed state has a figure of different comfortss to convey to the touristry sphere. With touristry being one of chief finicky drivers Kenya ‘s economic systems, they engaged in the undermentioned types of touristry which are: Domestic, Culture, Business and Community and Eco Tourism.

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This type of touristry helps in a figure of different ways. First, it helps to educate the indigens about their state and what it has to offer. Second, it gets them more involved in the touristry sector. Domestic touristry besides helps in equilibrating off the touristry industry in low period of state and international invitee and tourer reaching.

Kenya ‘s touristry industry is closely bonded to environment, civilization and the community, wildlife in relation to eco touristry in peculiar is one of the top tourer drivers. Safaris, national Parkss and woods, show the infinite species of Flora and Fauna that can be found throughout the state. Tourist can besides see true tribal life through the community national Parks where rich Kenyan civilization is displayed together with Tourss and hikings through comeuppances, mountains rain forests, beaches etc.

Business Tourism

In add-on to wild life, the adjustment and conference sector play an of import function in the touristry sector. Hotels scope from budget, express, luxury and national Parkss where kiping under the component is now possible. These constitutions offer first category service together with computing machine, telecommunication and cyberspace services.

Analysis

HOSPITALITY & A ; TOURISM INDUSTRY IN KENYA

Tourism in Kenya dates back to pre-independence yearss and as recorded in history every bit early as the 1930 ‘s ( Tourism in Kenya ) . In the yesteryear, the majority of the tourer that visited Kenya did so chiefly to take portion in the gambling industry in the game – hunting expeditions, while the other visitants represented the typical old tourer that travelled for Sun, sand and sea which is one of the touristry merchandises offered by Kenya ‘s touristry industry. In peculiar, the touristry industry in Kenya traditionally attracted first universe swayers. e.g. The Queen of England, Queen Elizabeth II and the President of the United States of America, Theodore Roosevelt.

Infrastructure

In the 1930s, Kenya ‘s substructure was less than ideal or/and adequate to ease this new tendency, touristry. Nevertheless, the touristry industry was steadily turning. Kenya gained independency in December 1963 ( Kenya Timeline ) after which the substructure developed a spot but still needed betterments. The authorities with cooperation of both the populace and private sector worked cohesively to to the full develop the substructure that in bend made Kenya more attractive to tourers.

Approximately 10 % of the state has been reserved for the saving of the natural attractive forces and wildlife in Kenya which helps to hike touristry. ( Tourism in Kenya ) The touristry industry has evolved with the outgrowth of the new tourer, which brought along new signifiers of touristry for the state notably athleticss touristry, community and civilization touristry etc. Eco touristry is the predominating signifier of touristry accompanied by 10 % of the natural modesty dedicated by the authorities.

Kenya Eco touristry attractive forces: –

Game sing expeditions ( Flora ) -the development of the new tourer brought along the new game sing expeditions, where the tourer no longer run the animate beings but view the animate beings on a Safari. Kenya ‘s popular animate being attractive forces are normally called “ the large five ” which includes: elephant, rhino, king of beasts, American bison and the leopard ( Tourism in Kenya )

Plant observation ( Fauna ) – The screening of trees and flowers in Kenya is portion of the Kenyan agricultural industry, which is the chief subscriber to the Kenyan GDP. Kenya climatic seasons are similar to those in the Caribbean with a dry and rain season yearly. The rainy season in Kenya is responsible for the roar in the zoology of the state. This is the season where the trees and flowers bloom whereas the dry season is rather different. The trees drop their foliages and the flowers dry up. A tourer that visits Kenya in the dry season would hold a different experience to a tourer that visit in the rainy season in respects to the state zoology.

Safari – this allows the tourers to detect and understand the native people and their natural life style.

Economic FACTORS

Multiplier Effect – Kenya ‘s touristry industry is to a great extent dependent on other industries to be a successful industry. The touristry industry is chiefly dependent on the agribusiness industry. This sector is preponderantly responsible for supplying the nutrient and drinks that are served to the tourers.

Negative FACTORS AFFECTING THE TOURISM INDUSTRY

Lacks of consciousness of the people – The people of Kenya are included in the determination doing procedure or informed about touristry development enterprises. As a consequence of this, subjects act negatively towards the tourer.

Socio-culturally – With the betterment in the touristry industry and the inflow of tourer into state, the ways and attitudes of the new universe, have negatively affected the civilization Kenya by the addition of harlotry, deficiency of traditional rites and public presentations.

Terrorism Threat – The bombardment of the US Embassy in 1998 and attempted bombardment in Mombasa 2002, prompted states to publish negative travel advisories which greatly affected the tourer reachings to Kenya as depicted in the statistical informations.

Kenya is a state with a diverse scope of touristry merchandises that cater to many types of touristry as mentioned antecedently. The state is to a great extent focused on keeping its natural facet every bit good as developing in a sustainable mode maintaining with its eco touristry tendency as it foremost touristry merchandise. Overall the touristry industry is easy increasing despite the negative factors that are on occasion experienced ; they were able to press frontward.

IDENTIFICATION & A ; DISCUSSION OF TERRORISM IN KENYA

WHAT IS TERRORISM?

Harmonizing to the U.S. Department of State terrorist act is “ premeditated, politically motivated force perpetrated against non-combatant marks by sub-national groups or clandestine agents, normally intended to act upon an audience. ” Likewise, international terrorist act is defined as “ terrorist act affecting citizens or the district of more than one state. ” ( )

Terrorist ATTACKS IN KENYA

US EMBASSY ATTACK

About 10.30am on August 7th, 1998, Kenya ‘s US Embassy in Nairobi, was bombed by terrorists where an estimated 12 Americans and 227 Kenyans were killed. Approximately 5000 people in the locality at the clip of the blast were injured. The devastation spanned a two to three block radius and the Al Qaeda terrorist group were the suspects behind the incident.

MOMBASSA ATTACK

The Al Qaeda terrorist group once more launched another onslaught in Kenya this clip at an Israeli – owned hotel. About 8.30am on November 28, 2002, 2 Israelis and 12 Kenyans were killed and over 80 people were injured in the bombardment of the Paradise hotel in Mombasa. This onslaught was

merely the first portion as a missile onslaught on an Israeli aircraft was at the same time taking topographic point nevertheless, this mission failed.

WHY DO TERRORISTS TARGET KENYA?

Geographic location, poorness and unstable neighbors are some cardinal elements that have contributed to past terrorist onslaughts faced by Kenya.

Kenya ‘s alone geographic location Acts of the Apostless as a passageway from the Middle East and South Asia to East Africa and beyond. Therefore, Kenya had to provide for the many activities that would now be because of this tract so an extended haven was constructed every bit good as two international airdromes, one in Mombasa and one in Nairobi along with rail, route and communicating substructure. With these add-ons, travel and entry into and around Kenya is rather easy and normally vague due to its penetrable boundary lines coupled with its surrounding neighbors and unmonitored coastline. In peculiar, the Arabs in Kenya that occupy the coastal countries are closely linked to the Arabs in the Middle East as they both portion a common faith and linguistic communication. This has made it rather convenient for terrorist to intermix into the community. For these grounds, Kenya is a preferable pick for terrorist to strike.

Due to poorness and the high rate of unemployment that exists in Kenya, the young persons are targeted by terrorists for enlisting to transport out their activities. The terrorists are able to entice these immature people by giving them money to fall in their cause. In this manner, they gain new recruits who would supply them with the relevant local information needed to continue with their activities. Again, Kenya is seen as an ideal finish for terrorists to assail.

In Somalia, Kenya ‘s neighbouring state, political instability is rather prevailing. For the past 14 old ages, Somalia has non been run been run by a authorities and this has given manner to terrorists to travel across the boundary line. This has hence hampered Kenya ‘s security. Immigrants from Somalia reside in Kenya doing it easier for terrorists to intermix in and thereby convey terrorist act into Kenya.

Another challenge for Kenya is its ties to the US which make them susceptible to terrorists ‘ onslaughts. Kenya, among other states, has been selected by the United States Agency for International Development to be provided with the necessary resources to contend HIV/AIDS. ( ) Besides, the US Center for Disease Control and Prevention located in Kenya is the

TERRORISM ‘S IMPACT ON THE HOSPITALITY & A ; TOURISM INDUSTRY IN KENYA

Tourism, one of the foundation blocks of Kenya ‘s economic system, constitutes 25 % of the Gross Domestic Product ( GDP ) and has been adversely affected by the reverberations of terrorist act.

First, the inflow of tourer to Kenya can be estimated to over 500,000 visitants each twelvemonth. Europe and the United States of America ( USA ) represent Kenya ‘s traveler bring forthing part with 70 % of the market being Europeans ( Switzerland, Italy, Belgium France and Britain history for the majority of tourers ) . In add-on, visitants come from Japan, Asia, Scandinavia, and other African states.

USA, Germany, Great Britain and some other states, upon having the intelligence about the terrorist onslaughts on Kenya ‘s US Embassy in Nairobi, instantly issued travel advisories to their citizens and imposed travel prohibitions to forbear travel to Kenya as it was deemed insecure. Furthermore, the extended media coverage of the onslaughts peculiarly focused on Kenya ‘s exposure to terrorism badly tarnished its image. These responses lead to a diminution in travel to Kenya and some adjacent states as travellers feared the spillover of the terrorist onslaughts. For illustration, touristry concerns were awfully affected by the travel warnings. Tourism brought in US $ 500 million in one-year gross and was losing at least $ 1 million mundane due to the diminution in touristry. ( ) Consequently, Kenya ‘s touristry industry was paralyzed.

Kenya suffered a lessening in tourer reachings. This had a ripple consequence on all sectors of the industry. The cancellation of leisure trips and concern conferences were quickly on the rise. Kenya ‘s repute plummeted and this lead to the loss of its competitory value. Kenya was no longer an option to be considered for holiday or investing. Tourism catered to the employment of 500, 000 Kenyans runing from circuit operators, circuit ushers, travel bureaus, campaign driver, terpsichoreans, hotelkeepers, restauranters, little concern operators to airport and air hose forces. Subsequently, there was a important addition in unemployment as many Kenyans lost their occupations. Employees that were still employed received salary cuts. For case, at the Carnivore eating house ; all of the 330 staff had their wages reduced, including Dunford the president ( National Geographic 2010 ) .

The bombardment of the US Embassy had a monolithic impact on Kenya ‘s substructure. The Embassy was stationed at the hamlets of two streets in Nairobi, next to the Ufundi Building and the Co – op Bank Building. The detonation destroyed these three edifices and other edifices and comfortss within a two to three block radius. ( ) The rubble consisted of broken glass from Windowss, window frames, furniture and fixtures, concrete block walls, autos, coachs, electric poles, street visible radiations and the list goes on. The transit sector within Kenya suffered major reverses as the streets were earnestly damaged and likewise vehicles. Additional jobs surfaced as resources ( medical ) were delayed as it was hard to acquire in and around Nairobi. Access was restricted to deliver and exigency forces. Nairobi, the capital of Kenya, was known for its many tourist attractive forces but these concern operations declined as a consequence of the bombardment. With the loss of power and telecommunication, circuit operators, travel bureaus and hotels were unable to update their web sites or communicate with possible visitants who would normally book their reserves, Tourss or tickets online.

Another hinderance to Kenya ‘s touristry industry in visible radiation of the terrorist onslaughts is the slack in foreign direct investing ( FDI ) . Investors were inclined to invalidate their FDI in Kenya due to some of the ‘shocks ‘ felt by the terrorist onslaught such as the direct devastation of substructure, the rise of operating costs due to an increasing demand of security steps, and the rise of recruiting costs due to losing inducements to work in terrorist act – prone parts. ( ) . This farther contributed to the loss of gross specifically for touristry development enterprises.

An of import issue on the docket of Kenya ‘s authorities to battle terrorist act is now the debut of more security. The impression about safety is non confined to the citizens of Kenya entirely but is extended to the tourer as good. For this intent, authorities disbursement had to be diverted from productive investing designed to advance growing, eliminate poorness and prolong touristry development. ( ) Outgo on high tech security equipment such as surveillance cameras, metal sensors and testing machines had to be implemented as schemes to antagonize terrorist act.

Kenya ‘s fiscal costs continued to intensify in wake of the terrorist onslaught as more support was required for the killing, Restoration and Reconstruction of the substructure, edifices and other comfortss destroyed in the blast including tourers ‘ installations. As an illustration,

Similarly, another disbursal incurred is that of extended advertisement to pull more and new tourers to Kenya. This scheme was employed to portray Kenya as a one time once more safe topographic point and to neutralize the negative media attending received after the bombardment.

Apart from the above mentioned negative effects of terrorist act on Kenya ‘s touristry industry, some positive effects were identified. With the lessening in tourer reachings to Kenya, domestic touristry was being promoted. Locals provided a part of gross needed to prolong some touristry concerns. Likewise, a new ‘must see ‘ tourist attractive force was developed. The August 7th Memorial Park was constructed on the site where the US Embassy was one time situated. This commemoration was built to mark the lives that were lost and represents a testimonial to the bravery of the several thousand others who have had to get by with lasting hurt and/or the loss of loved 1s. It is a topographic point where people come to reflect, retrieve and loosen up. ( ) This attractive force is rather similar to the September 11 attractive force ‘Ground Zero ‘ which has been included in many circuits bundles offered by circuit companies in New York City.

With respect to the Kenya ‘s theodolite path part, terrorist act is no exclusion. The negative effects of US embassy bombing trickled down to the air hose industry. Flight cancellations increased as air hose travel declined. There were legion staff cuts and a major loss of gross for the industry. For case, the suspension of British Airways habitue and charter planes winging to Nairobi, coupled with travel advisories, closed down entree to 90 % of Kenya ‘s abroad markets ( The Effect of Terrorism 2004 ) . Car rental companies were besides affected.

KENYA ‘S RESPONSE TO TERRORISM

There is a demand for the development of an anti-terrorism statute law in Kenya: following the 1998 bombardment of the US Embassy in Kenya the authorities recognized that there were no equal steps in topographic point to cover with such Acts of the Apostless and hence the demand to develop and implement statute law to cover with terrorist act was indispensable. Harmonizing to Kenya ‘s Counter Terrorism commission, the Government on two occasions made efforts to implement such Torahs with the ‘Suppression of Terrorism Bill ‘ in 2003 and the ‘Anti-Terrorism Bill in 2006 severally. However, both measures failed to be introduced to parliament. ( Google 2010 )

Another point to be considered is the demand for revamped direction policies to be set in topographic point for Kenya ‘s boundary line line and costal security control. Google 2010 besides stated that the demand for heightened security is critical in these countries, for illustration: the boundary line between Kenya and Somalia poses a great menace to Kenyan subjects and tourer due to fact that Somalia has been without a authorities of over 14 old ages and is known to be politically unstable. This can be done by seting steps in topographic point such as ; heightened security cheques for individuals come ining Kenya through Somalia, denial of entry for leery entrants and denial to unneeded travelers particularly during the peak tourer seasons. Proper executing of security in these countries may let tourers ‘ to experience safer and hence increase overall visits to Kenya.

The touristry board of Kenya could seek to extenuate some of the negative impacts of the past terrorist act onslaughts on the state by making a new image for the finish. In order to efficaciously make this, Kenya ‘s position about touristry has to be more holistic. For case with regard to community touristry, the Maasai Mara folk non merely protects the environment but they engage in certain patterns to cut down injury to the environment. Though terrorist act would finally hold a annihilating impact on any state being affected, shifting Kenya in the heads of tourers by concentrating on the positives of the finish instead than the negative facets of terrorist act can help in the procedure of traveling frontward. In add-on, the touristry board can besides switch some of their attending to local tourer by making particular bundles in such a manner that would be attractive to the local population.

Another option to battle this issue of terrorist act in Kenya should be the development of crisis direction portfolio. This would first of all distinguish terrorist act from other signifiers of crisis. It should so sketch in item the steps that should be implemented before and after such a crisis. Next the portfolio should help in painting a clear and clutter free procedure that should be followed after an act of terrorist act to ease a timely recovery for Kenya ‘s image. Since terrorist act badly tarnished the image of Kenya, it is really important that merely specific and extremely qualified persons should turn to the populace and media issues. Hence the ground, the portfolio should besides sketch all persons that should be involved in this procedure with clearly defined functions and aims.

CASE STUDY

SEPTEMBER 11 AND KENYA BOMBINGS

Both the September 11 onslaughts on the United States and the US Embassy and Mombasa bombardments in 1998 and 2002 severally were carried out by the Al – Qaeda terrorist organisation.

Negative Effects

Both the US and Kenya bombardments resulted in a diminution in outbound and inbound travel.

The air hose industry in both states experienced important gross losingss following the diminution in travel.

Businesss that were dependent on touristry as their chief beginning of gross suffered and were unable to go on operations.

Staff cuts were besides experienced once more due to the lessening in travel because of the Acts of the Apostless of terrorist act faced by both states.

POSITIVE EFFECTS

Both states introduced new high tech security equipment and steps to battle the menace of terrorist act.

Both states were able to develop a new tourer attractive force, Ground Zero and August 7th Memorial

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