Select/design and apply appropriate methods/techniques. MM: Present and communicate appropriate findings. Distinction descriptors ODL: Use critical reflection to evaluate own work and justify valid conclusions. DO: Take responsibility for managing and organizing activities. DO: Demonstrate convergent/lateral/creative thinking. Any assessment criteria that do not meet the minimum requirement for pass must be re-submitted. 1. Review the changing perspectives in marketing planning. L. O. 1. 1 2.
Evaluate an organization’s capability for planning its future marketing activity. L. O. 1. 2 3. Examine the techniques for organizational auditing and for analyzing external factors that affect marketing planning. L. O. 1. 3 4. Carry out organizational auditing and analysis of external factors that affect marketing planning in a given organization. L. O. 1. 4 5. Assess the main barriers to marketing planning. L. O. 2. 1 6. Examine how organizations may overcome barriers to marketing planning. 1. 0. 2. 2 7.
Write a marketing plan for a product or a service of your choice, by delivering your answer as a Powering Presentation in class. L. O. 3. 1 8. Explain why marketing planning is essential in the strategic planning process for an organization. L. O. 3. 2 9. Examine techniques for new product development. L. O. 3. 3 10. Using a well known company of your choice, justify recommendations for their pricing policy, distribution and communication mix. 1. 0. 3. 411. Explain how factors affecting the effective implementation of the marketing plan have been taken into account.
L. O. 3. 5 12. Explain how ethical issues influence marketing planning. L. O. 4. 1 13. Analyses examples of how organizations respond to ethical issues. L. O. 4. 2 14. Analyses examples of consumer ethics and the effect it has on marketing planning. L. O. 4. 3 If an extension is necessary for a valid reason, requests can me made using a course work extension request form available from the college. Please note that the lecturers do not have the authority to extend the coursework deadlines and therefore do not ask them to award a coursework extension.
The completed form must be accompanied by evidence such as a medical certificate in the event of you being sick. Any act of plagiarism and collusion will be seriously dealt with according to the regulations. In this context the definition and scope of plagiarism are presented below: Plagiarism occurs when a student misrepresents, as his/her own work, the work, written or otherwise, of any other person (including another student) or of any institution.
Examples of forms of plagiarism include 1: the verbatim (word for word) copying of another’s work without appropriate and correctly presented acknowledgement; the close paraphrasing of another’s work by simply changing a few words or altering the order of presentation, without appropriate and correctly presented acknowledgement; unacknowledged quotation of phrases from another’s work; The deliberate and detailed presentation of another’s concept as one’s own. All types of work submitted by students are covered by this definition, including, written work, diagrams, designs, engineering drawings and pictures. Collusion occurs when, unless with official approval (e. G. In the case of group projects), two or more students consciously collaborate in the preparation and production of work which is ultimately submitted by each in an identical, or substantially similar, form and/or is represented by each to be the product of his or her individual efforts. Collusion also occurs where there is unauthorized co-operation between a student and another person in the preparation and reduction of work which is presented as the student’s own. Ibid)’ Turning plagiarism count of no more than 15% Unit 191 Marketing Planning (Y/601/1259) Textbooks Dib S et al – Marketing: Concepts and Strategies, 4th Edition (Houghton Muffling, 2000) ISBN: 9780395962442 Field P – Marketing Strategy, 3rd Edition (Buttonholer-Henchman, 2007) ISBN: 9780750656757 Wheaton A – The Definitive Guide to Marketing Planning (Financial Times/Prentice Hall, 2000) ISBN: 9780273649328 McDonald M and Wilson H – Marketing Plans: How to Prepare Them, How to Use Them, 5th Edition (John Wiley and sons, 2011) ISBN: 9780470669976
Journals The Marketer (Journal of the Chartered Institute of Marketing) Marketing Week (Centaur Communications Ltd) Newspapers and magazines All newspapers and magazines will provide some source material for this unit, but a more formal and critical perspective will be found in the business sections of the quality newspapers, which often report on marketing plans and the ethical issues that affect organizations. Television and radio Like newspapers, the reporting of general marketing strategy and plans is often covered in news broadcasts and news magazine programmer.