Structure and Organization of the Retail Sector Betty wants you to produce a Powering presentation for the Magazine introducing different tillers together with the many ways and places in which retailing is conducted. Where possible note any changes that have taken place in any particular sector e. G. Closures and the reasons for this. 1. Definition of retailing. 2. Describe in your town centre the different sectors of the retail industry that exist and their specific role within the community. . Discuss the different types of retailer and location Include the following Independent Multiple chains Supermarkets Department Stores Public Place Not for profit Discount stores Catalogue stores Tell shopping Internet retail parks shopping entrees Factory outlet centers social network shopping. Regional shopping centers retail parks and shopping centers. 4. Find data to show the size, trends, changes, developments and employment characteristics of the retail industry. 5.
Explain how retailing has changed over the last 40 years THIS TASK ADDRESSES Pl Task 1 Merit The Editor of Retail Today is delighted with your findings and presentation. She now wants you to extend the PPTP comparing the function of different retailers and the rationale for the choice of their location. You must feature two case studies: EGG Tests and Marks and Spencer . Describe with an example the location choices retailers have available for the placement of their premises. 2.
State the rationale, function and retail benefits behind retailer’s choices of these locations? 3. Describe their activities, products and services and how they have changed examining at least four different formats and locations for their retail outlets, number of employees, sales area, number of enterprises, turnover and product strategies. 4. Identify why these retailers prefer different locations and explain the retail functions they perform ND if they have used new development or re-development sites. . What do you think will be the future formats and locations of these two businesses THIS TASK ADDRESSES MI Assessment criteria: Pass 1 – describe the structure and organization of the retail sector Merit 1 – compare the function of formats and locations of retailing Featheriness High School AS 2014/2015 1/5 BYTE National Diploma in Business Unit 29 – Understanding Retailing Scenario The Editor wants to send you out on location to investigate the role of retailing in the distribution of goods and services.
The Editor has promised a large financial onus as a large national newspaper is interested in the latest trends and findings about distribution and logistics. The Editor has promised a large financial bonus as a large national newspaper is interested in the latest trends and findings about distribution and logistics. Task 2 With reference to different types of retailers from different sectors you can use (Amazon and ,Sad) describe their distribution channels and processes 1.
Distribution Channels: Availability of products (time, place, quantity); movement of goods from manufacturer to retailer to consumer Wholesalers as intermediaries Retail control of the supply chain (own brands, e-retailing) Provision of product enhancing functions e. G. Transport, storage, after-sales service 2.
Distribution Process: Supply chain The use of logistics organizations Moving goods in the UK and Europe Sourcing (UK and internationally) State the advantages and disadvantages in terms of transport and storage of the following distribution methods road Sea Air Rail Storage locations (warehouses, distribution centers, stock rooms) Use of CIT in the supply chain Distribution of e-retail products and services (fulfillment, stock locations, home delivery) Non-conventional channels e. G. Ere markets Using these two companies discuss the distribution channels they use to supply the goods from manufacture (Factory) to POS (point of sale). THIS TASK ADDRESSES UP Task 2 Merit Using two organizations, one in the food sector and the other in the clothing sector, compare their distribution methods. 1 . Produce a flow chart of the different ways food and clothing and distributed 2. Give specific examples of how different foods arrive in the supermarket . Give specific examples of how clothing arrives in stores 4. The use of international or domestic suppliers, the use of intermediaries, the shipping arrangements 5.
Make sure you clearly explain how the products originate and how the distribution process fulfils the companies’ needs include the following Responsiveness Choice cost Efficiencies THIS TASK ADDRESSES MM Task 2 Distinction Evaluate the systems used in delivering goods and services for Amazon 1 . Make judgments about the role of their distribution systems to ensure effective retailing. Featheriness High School AS 2014/2015 2/5 2. Discuss issues such as responsiveness to customer needs (being up to date/ having fresh 3. Foods/product range), 4. The costs incurred 5. The use of intermediaries 6.
Review their effectiveness on the benefits to the company. 7. To what extent does the distribution system contribute to the success of the company THIS TASK ADDRESSES Del Assessment Criteria: Pass 2 – explain the process of distributing goods through different channels from the manufacturer to the customer Merit 2- Compare the methods used to distribute products and services Distinction 1 – Evaluate the distribution systems in delivering goods and services or a selected organization Scenario: You have completed some excellent work about the retail industry and distribution channels used in retailing.
You have received your bonus. The Editor now wants you to investigate the importance of customer service Task 3 With reference to two contrasting retail outlets (Harvey Nichols and Pound land or two of your own choice) carry out research into each of the retail outlets to identify the level of customer service offered. You are required to present your findings in a report explaining how different retailers use effective customer service. You can include in your findings a suitable customer service survey from different retailers or your own findings on a visit to a store Customer focus 1 .
Write an introduction: what is customer satisfaction (new repeat) 2. How do retailers collect and use customer information (sales figures web browser data, complaints, comment card sales assistant loyalty cards ). 3. Use of CIT in communication with customers 4. Customer Relationship Management (CRM) Customer service 5. Describe why customer service is essential in retailing. 6. Customer service as an objective advantages problems 7. Target Market: Customer expectations, identifying needs 8. Describing the customer service offered before, during and after a sale. . USPS – Great product choice, low prices, parking, special sizes, innovative. 10. After sales service 11. How they measure service levels 12. The sales process 13. Selling skills used by staff 14. Sales support 15. Sales technique 16. Do the different organizations require different levels of service THIS TASK ADDRESSES UP Featheriness High School AS 2014/2015 3/5 TASK 3 Merit For one of your businesses, explain ways in which sales techniques and customer eave developed In a brochure look at the differences in service between department stores e. . John Lewis, House of Fraser, Deadbeats and multiple variety stores e. G. M & S, BBS, or a retail organization of your choice. 1.. Identify the features of customer service that are valued, and how well their service meets the needs and expectations of their customers. How do their service levels compare with another store How do their target markets and USPs differ? 2. Define the types of changes that are taking place in the industry and what has caused these hangers include both competitive and Economic trends 3.
Describe whether they are short term or have longer-term implications. THIS TASK ADDRESSES MM TASK 3 Distinction Assess the impact of different sales techniques and customer service in your chosen organization In a report make judgments about the most significant elements of and selling skills in the industry 1 . Make judgments regarding the organization’s service and selling skills and how these are sustained. 2.
Give ideas and Think creatively about possible new service solutions that could be introduced or evolved from current practice THIS TASK ADDRESSES DO Pass 3: explain how focusing on the customer, by providing good customer service, is essential to retailing Merit 3: Explain ways in which sales techniques and customer service have developed in selected retail organizations Distinction 2: Assess the impact of different sales techniques and customer service in a selected organization Featheriness High School AS 2014/2015 4/5 Scenario The Editor of Retailing Today has resigned from her position.