This deathly Combination is brought to a bosom twisting point in the YouTube picture called “Don’t text while driving” is besides a run started by AT & A ; T in 2010 “It can wait” . Everyday people are killed in auto accidents. Motor vehicles are responsible for the lives of many guiltless drivers and riders on the route. A common ground responsible for these accidents involve texting while driving. Texting and driving undertakings hideous accidents whose effects can be fatal and life changing. AT & A ; T supports drivers to non text and drive on the route through their “Don’t text while driving” advertizements. In one of the short narratives. a immature adult male suffers from encephalon harm as a effect to the text message “Where r” he was directing while runing a motor vehicle. Another one of AT & A ; T’s short narratives personifies a sister of a texting and driving victim.
AT & A ; T’s video sets a sympathetic temper. uses trusty interpreters and uses manner in textual information to appeal to the audience while converting viewing audiences to non text and drive. AT & A ; T’s “Don’t text while driving” picture establishes a relatable temper highlighted by the scene of the narratives. Opening this powerful picture is Missouri State Officer Grant Hendrix. he was the first respondent on the scene of Mariah West’s fatal accident. He describes her physical disfiguration from her auto violently clashing with a expressway barrier. Geting choked up Officer Hendrix so says. “it’s funny the first thing I noticed about her was her places lying in the roadway in a big pool blood I noticed her places and I thought this is a immature miss. that’s the first thing I thought when I saw this miss and at that point is why I noticed her cap and gown was still in her auto and that she was traveling to graduate the following twenty-four hours this was merely a truly hideous seen all because of a mindless text message” ( 0:54 )
Sing a seasoned officer get emotional. even acknowledging he sees these kinds of things frequently makes a powerful statement. Near the terminal of the picture he doing a affecting statement stating. “She paid the ultimate monetary value for her life I’ve had to make this more than one time she was non the lone victim that I have dealt with and it ne’er gets any easier and it won’t acquire any easier was it worth it losing your life over that text message” ( 7:18 ) In the “Yeah” narrative with the sister of a victim. the scene is in the comfort of a place. Audiences can associate to the scene because about everyone has or strives to hold a topographic point to name place. Ashley. the sister of a texting a drive victim. can no longer be at comfort in her ain place without her sister. Knowing she sent the text message that caused the decease of her sister is something she finds hard overlook.
In contrast. the “Where r” commercial terminals with a immature adult male in a rehabilitation centre. He sits in the center of the clinic keeping a mark of the text that changed his life. Surrounding him is a wheel chair. exercising balls. and edifice blocks meant for kids. The scene portrays his new life larning how to work in order to hold a normal life once more. In both instances. the scene entreaties to pathos but in contrasting ways. The audience can associate to both state of affairss by holding a topographic point to name place and what the effects of texting a drive would be if one’s life was changed everlastingly. The relaxed acquaintance of a place can rapidly alter the temper of an audience after a traumatic experience. Additionally. a rehabilitation clinic is non an ideal topographic point for a individual to desire to pass the remainder of his or her life. Pathos is seen in these advertizements by linking to the audience’s emotions. The scene evokes feelings of understanding with the audience to make a relatable temper.
Not merely does the puting persuade audiences to non text and drive. the talkers presented in the commercials are believable and trusty. AT & A ; T has respectfully non hired histrions to talk about the jeopardies of texting and driving in their commercials. Alternatively they use existent people who have personal cognition and experience of the effects of texting a drive. AT & A ; T efficaciously uses ethos by acquiring the audience to place with the interpreter. They are normal citizens whose lives were wholly changed because of a text message. The sister in the “Yeah” narrative Ashley. Tells of her sister stating how amusing she was and how her sister was ever texting her. One could state they had a strong relationship before it was destroyed by the fatal auto accident. Likewise. by merely listening to the adult male with encephalon harm talk. the audience sympathizes with him. As he struggles to set on a shirt. we see the physical effects the accident has taken on him. This picture besides strongly entreaties to pathos because it makes the audience commiseration the talkers. An emotional connexion is made by the audience and the talkers in these advertizements.
With that said. AT & A ; T addresses the job of texting and driving through ethos and poignancy presented by the commercial’s talkers. Along with placing with the talkers. AT & A ; T’s “Don’t text while driving” picture portrays a alone manner to convert the audience to non text and drive. For illustration. after the talker tells his or her narrative. a clean white screen appears with the single text message in bold. black letters. The bland screen with opposite colourss proposes a straightforward persuasion technique that forces the audience to concentrate on the screen and the message being presented. These simple attacks appeal to pathos because each holds a strong message that stimulates the audiences’ emotions. At the terminal of the picture. AT & A ; T provides beginning information from Virginia Tech Institute dated from the twelvemonth 2009. “Studies show that you are 23 times more likely to be involved in an accident when texting and driving” . ( 8:21 )
All of the textual information presented in the advertizement depicts pathos. AT & A ; T constructs a sensible statement of non texting and driving through the manner demonstrated throughout the picture. Indeed. texting and drive is a lifting job in society. Many lives are taken or even changed everlastingly because of this selfless act. More people need to be informed of the effects of texting and drive. and AT & A ; T did merely that. AT & A ; T’s “Don’t text while driving” picture convinces viewing audiences to non text and drive through their many persuasive techniques. The commercials non merely excite the audiences’ position. they efficaciously use ocular stimulations to show and abstain drivers from texting and driving. In visible radiation of the speakers’ credibleness. ethos is present in the picture every bit good. The scenes. tempers. talkers. and manner all contribute to the persuasion of an audience in this picture. AT & A ; T non merely sells cell phones. the company took it upon themselves to show a job caused by cell phones.
AT & A ; T has the ability to prosecute an audience while advancing a cause and publicizing their cell phone company in their “Don’t text while driving” picture. On a personal note I have found myself guilty of making this from clip to clip. I am ashamed to acknowledge it but it’s true. I don’t believe anyone should be texting while driving. but how do I reason against something I am guilty of myself? Do I use the old proverb “do as I say. non as I do” ? That seems really hypocritical. but after watching this picture I have to state halt and believe before picking up that phone while driving. It moved me the most seeing the sister Ashley wrought with guilt over her sister’s decease. This was the most powerful for me. holding lost person I excessively felt guilty over losing it stamped AT & A ; T’s message right in my bosom. Lisa Walsh