The values today, for “generation V, are much different from the values of their parents’ and grandparents’ values. The current generation seems to be a group of materialized and corrupted individuals where the only ‘physical’ game they know of is “follow-the-leader”. I say ‘physical’ game because kids only know video games, cyber games, and mind-games. Society needs to recognize that our children will be the ones to shape the future for their children and by not having strong moral values, the future will not be a bright one.

Don’t get me wrong, there are means where popular Edie addresses good morality and promotes well being, but that’s not what’s attracting the children. Kids are more likely to learn from what they see on television and hear on the radio, than what their parents are teaching them because television and music is entertainment to their eyes and ears. Twenty-first-century Americans are Immense consumers of mass media, and according to Grabber, “The average high school graduate has spent more time watching televised broadcast than In school. Most of those hours spent were during the preschool and elementary school days. Over the period of one week, The average American adult will spend more than seven hours a day being exposed to some form of mass media news and or entertainment (Grabber 2). From an early age, children of the united States are being Influenced and controlled by media. What they see Is what they know, and according to Grabber, the media teaches young people behavior models as well as what elements produce desirable outcomes (Grabber 10).

Thus, manipulating their thoughts and destroying their diversity. Look at how women, even girls portrayed on television, in relation to the alpha male, women play the submissive role, doing as her master demands. She is also men as a sex symbol, wearing a thick coat of superficial Barbie make-up. In an except written by Sandra Paycheck (2001), she confirms the above statement, mentioning “expected roles for women include women as sexual objects, submissive, less knowledgeable, and housewives (Pugh 2)”.

Although women as housewives are still prevalent in today’s culture and society, being one of the very few values still existent; in media, housewives give off a negative connotation, implying that housekeeping is what they are here to do. In terms of values depicted in media, the message being given off is nothing more than the value of physical beauty. The perfect woman is about 57″, 115 lbs, size 2, big beautiful eyes, golden brown hair that floats in the wind–looks that could kill.

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This type of stuff is what I grew up seeing on TV, from cleaning product commercials, to car advertisements, women have been viewed as an object rather than a human being. As time lapses, values do with it. Women have stood up and stepped away from the stereotype and have also entered into the man’s world and Joined the workforce and can do any Job that a man can do. Why are we still seeing these advertisements of the seductive submissive bowing to her master? Because SEX SELLS. This is what the media is teaching children.

This belief of what a perfect woman should look like, wear, and how she should act, is being planted into the minds of young girls today. This has young girls dreaming of how ‘perfect’ their life will be if they do exactly as they see on TV. They can get anything they want. Why portray women in such a way? Because they pose no threat to a man’s power or masculinity, if anything, they compliment it. With the idea of a perfect body implanted in girls’ heads, they spend their time and energy focusing on what is expected of them and sees time focusing on careers, schools, and politics.

This in turn, shows young girls that “this is what a woman looks like, this is the size you need to be”. According to Paycheck,the portrayal of unrealistic thinness has resulted in research that examines the correlation between women and eating disorders. It seems as ‘beauty is being defined as ‘perfect’ rather than a “combination of qualities that pleases the intellect, moral and/or aesthetic sense” (expectoration’s. ” Retrieved October 23, 2012, from http:// expectoration’s. Com). Another example that sex sells is the message that ‘some genres of music is raked by gestures of rebellion against social convention (Astrid Franken, 1997)”.

Not all music portrays bad values but a lot of mainstream does. Let’s take for example, mainstream rap music-?it’s filled with objectification, derogatory lyrics, and lewd music videos, where again, women are seen as the submissive. The values that rappers ‘rap’ about is money, cars, clothes, and ‘hose’ (Middleman, 2011). Is that something that should be ringing in a teenager’s ears? There’s a saying that goes “the more you hear it, the more it becomes true”, can it be true? Music with meaning is also a tough argument, because of course any artist you come across, there would be it’s something worth conveying to the public.

With rap music being as controversial as politics and religion, it can be a touchy subject for both sides of the spectrum. Some may say that rap music degrades women and other may say that like other music, or written material, rap is simply freedom of expression. Both may be true, but is the freedom of expression when demeaning women, something that we are to be teaching the future generation? Not only do lyrics demoralize women, but the music videos as well. In rap videos, the en/rapper(s) are fully clothed while the women is posted in up in very little clothing.

When in comes down to dominance, men take the cake in both television, and music, and when you hear that they were raised in the ghetto, grew up in the slums, they will continue to live that lifestyle, feeding into the stereo-type, continuing to lead others into believing what they see and hear in mainstream media. Again, the message being conveyed here is that the value of a women is being sold through sex. Our intelligence and character are questioned in these popular songs, perpetuating false stereotypes.

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