Research and development
Products are invented and revised by which department?
Marketing
Production
Research and Development
Finance
capstone courier
What is the industry newsletter called?
Capstone Courier
Capstone Quarterly
Capstone Messenger
wage increases
Which of these investments is not a function of the Production department?
Increasing Automation
Wage Increases
Creating new production lines
a b and c
What are your company’s options for raising money?
Borrowing Long-term debt
Borrowing Short-term debt
Issuing Stock
A and C only
A, B and C
marketing
Prices are established by the:
Finance Department
Marketing Department
Production Department
R;D Department
true
The Proformas are dynamic financial statements that recalculate based on your decisions.
True
False
performance, low end, high end, size, traditional
5 different markets
match product to market, rank best product
two step purchase decision
traditional
age – price – position – quality
low end
price – age – position – quality
high end
position – age – quality – price
performance
quality – position – price – age
size
position – age – quality – price
marketing, finance, product, research and development
4 functional areas
R and D cycle time factors
– automation level of production line
– number of projects underway
– distance moved
New product development
– takes at least one year
– max is 2x listed capacity
– additional capacity takes at least one year
-create 25% awareness at no cost
require capacity and automation
over forecasting, failed to raise funds needed for expenditures
Emergency loan factors
overall cost leader, differentiation
competition strategies
customer survey score
calculated 12x/year
-age and positioning taken into account
-100 – ideal spot, bottom priced, ideal age, MTBF top
awareness
1/3 forget from year to year
-built over time by products promotion budget
-fund advertising and public relations campaign
accessibility
built over time by products sales budget
-fund salespeople and distribution systems to service customers
raising automation risks
1) expensive – $4 per unit
2) as you raise, increasingly difficult for R and D to reposition products short distances
current debt, stock issues, profits, long term debt
4 different ways to acquire capital
acquire capital, dividend policy, AP/AR policy, debt to equity structure, performance measures
5 decisions that come with financing
statement of cash flows, balance sheet, Income statement
3 financial statements
poor investing and financing decisions, negative cash flows result in emergency loan
reasons for having bad cash flows
x

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