A career in fashion marketing can make someone a huge success. The different aspects of this job can range anywhere from a buyer to an executive. A buyer is the person who decides how many of each clothing item to order for the store to sell, and an executive is the person who single-handedly decides who does what, and controls the business aspect of the job. Fashion marketing allows someone to be creative, and still have a challenge in regards to knowledge and using their brain’s full potential. To obtain a career in fashion, the easiest way would be to work from the ground up.
Typically, someone would be hired as just an intern. An intern is someone, usually unpaid, who starts from the bottom and tries to learn all of the aspects of the company. To some people, this seems mediocre and pointless because there is no pay involved. However, the executives observe these interns and decide who would make a good asset to their company. When entering the world of fashion marketing, there would only be a few things required; a degree from an accredited fashion design institution, a sense of creativity, and the knowledge of consumer psychology.
In a sense, this may seem like the fashion world is expecting quite a bit from their future employees, but it’s basically just people skills. The amount of mathematics required, however, is a little much. Basic classes ranging from business management to financing/accounting would be the bare minimum. Because it would deal with the business side more than the trend-establishing side, you’d be expected to be more intellectual than creative. In most jobs, you’re sitting there alone in your cubical, not expected to communicate with the outside world. But in fashion, you have to.
You have to have an outgoing personality, one that shows your determination and perseverance to the company. Having a genuine personality and dedication are the main personal features that you would be required to have in order to obtain said career. Because you have to deal with buyers, executives, and everyone in between, your tolerance level would need to be slightly high. For example, you typically see fashion designers and employees portrayed as miserable people, who think that they are of a higher ranking than everyone they come across. This is no myth.
The fashion industry is a dog eat dog world, and once you’re in, there’s no way out. As far as education levels are concerned, to be an intern for a fashion company, you’d basically have to be enrolled in a fashion institute and be in the process of trying to further your education in that industry. Entry level openings in this career choice are not your typical high school diploma-required jobs. The fashion industry is expected to have a 21-35 percent increase in possible job openings within the next few years. Although this is nothing but a good sign of our economy rising, it also has the potential to be incorrect.
Openings in this industry are always changing though. Because the fashion industry is constantly growing, it has a tendency to open more windows than almost any other field of study. From companies such as Tommy Hilfiger or Ralph Lauren to J. Crew, there’s always at least one company looking for an intern, or a starting position. Starting salaries in the business management side of the fashion world range from 50,000 to 80,000 dollars per year, and proceed to rise from there. Although the pay is fantastic for a starting career, it is an extremely hard field to be accepted into.
CEOs for fashion companies look for individuals who are at the top of their class, so intelligence is a must! It is usually perceived that this work environment is relaxing and fun. Although it may be fun, it is nothing short of hard work. There are many strict deadlines that must be met in order for the company to run smoothly. Deadlines consist of dates that supplies must be ordered, times that paperwork must be completed, or even something as simple as getting your boss’s coffee back to her on time. The overall feel for this environment is hectic.
For example, on the television show “Friends”, one of the characters, Rachel Greene, applies for a job at Ralph Lauren. She starts out at the bottom of the company as an assistant for one of the executives and over time, works her way up to becoming one of the buyers for the company. Although this is fiction, it demonstrates how the fashion industry actually works. Through researching a career in the business end of the fashion industry, I do not think it would be something that I would want to pursue in the future. Although it seems like it would be an interesting career, and I enjoy math and shopping, I feel like this type of job would put nnecessary amounts of stress on my daily life, and that would not be something I would enjoy. To me, a career is something that you spend your entire life doing. It should truly be something that you enjoy doing. In my case, this would be writing, art, or something more intellectually thought provoking. Work Cited Fuller, Tuesday. ehow. com. N. p. , n. d. Web. 18 Sept. 2012. N. p. , n. d. Web. 17 Sept. 2012. <http://www. careersinfashion. net/cat/fashion/career-link/fashion-marketing>. tradeschools. net. N. p. , 19 Sept. 2012. Web. 18 Sept. 2012. <http://www. trade- schools. net/articles/fashion-careers. asp>.