For this instance survey I looked at a wide scope of CPA firms’ web sites from the big national houses such as Deloitte. PWC and Ernst & A ; Young to the smaller local houses including KDV. Copeland Buhl & A ; Co and Schechter. Dokken & A ; Kanter. While analyzing these web sites. the first thing that became evident to me is that the content and functionality from web site to website is really similar. All of the web sites I looked at include an ‘About Us’ page explicating who they are and what they do. which typically includes their mission statement.
They all include a ‘Services’ page detailing the service provided which includes but is non limited to advisory. confidence. revenue enhancement. consulting. fiscal and engineering. All of the web sites I looked at besides featured a ‘Careers’ subdivision which includes current occupation gap and detailed information about the organization’s civilization and benefits. The big national houses include a listing of the industries they support. Some of the houses include a resources page which may incorporate links to a assortment of reckoners to help with fiscal determinations every bit good as links to assorted publications and signifiers.
There are many grounds a house may put in a web site. In fact. I would reason that it is indispensable for CPA houses to hold a strong web presence if they want to be competitory in today’s market place. If you are a smaller house. holding a web site can let you to vie with the big national houses. as anyone with internet entree can happen your web site. Having a web site is besides a much cheaper manner to publicize when compared to the more traditional methods such as newspaper. telecasting. wireless. direct mail. etc… Having a web site can let you to make 1000000s of people something newspaper and wireless can non make.
Having a web site besides improves your ability to heighten client service because you have the ability to supply clients with information immediately. It besides provides an avenue for enrolling a gifted work force. In my sentiment the web site of a CPA house need non be extremely sophisticated. For CPA houses. a website’s primary function is to publicize and market to bing and possible clients by supplying information sing the services they offer. The cyberspace has changed how CPA houses do concern from pass oning with client to hiring and retaining employees. The cyberspace has allowed CPA houses to travel paperless.
Paper no longer needs to be printed and photocopied. Fiscal statements and studies can be delivered electronically in an instant. Now. information is delivered via the web and the receiver has it within seconds at no extra cost. One illustration of how the cyberspace has changed how CPA houses do concern is through the addition in electronic revenue enhancement returns and payments. The cyberspace can besides be used to reassign information back and Forth with clients through the usage of an on-line portal. In my line of work. about all of the audit houses we do concern with usage the cyberspace to have and convey information.
The Internet has besides increased efficiency by giving comptrollers the ability to pull off a client’s computing machines and package. and retrieve information from them. remotely. With the appropriate permissions and package such as LogMeIn. com or PCanywhere. com. an accountant can take control of a client’s computing machine from afar and make everything that person located in the office could. demur physically load phonograph record. The CPA can virtually “visit” the client at any clip without the demand for the client to be physically present. For any organisation that has a web site there are certain liabilities that must be considered.
Frequently CPA houses are supplying fiscal information and advice to their clients. Supplying inaccurate information that causes fiscal injury to a client is a concern that CPA houses must see. Additionally. many CPA houses use an on-line portal as a manner of reassigning information back and Forth with clients. As a consequence security should be a primary consideration. If an online hacker were to chop into the computing machine systems of a CPA house and obtain confidential information such as societal security Numberss or personal revenue enhancement information the consequences could be lay waste toing.