## 4 DATA ANALYSIS AND FINDINGS

Data Analysis is the procedure of consistently using statistical and/or logical techniques to depict and exemplify, condense and review, and measure informations ( Shamoo and Resnik, 2003 ) . Analyzing information involves analyzing it in ways that reveal the relationships, forms, tendencies, etc. that can be found within it. That may intend subjecting it to statistical operations that can state you non merely what kinds of relationships seem to be among variables, but besides to what level the research workers can swear the replies they are acquiring ( Debra Wetcher-Hendricks, 2014 ) .

Data analysis may intend comparing the information to that from other groups to assist pull some decisions from the information. The point, in footings of your rating, is to acquire an accurate appraisal in order to better understand your work and its effects on those you’re concerned with, or in order to better understand the overall state of affairs ( Debra Wetcher-Hendricks, 2014 ) . In the context of this survey, the informations collected through quantitative methodological analysis will be analysed in order to render the consequences of the research.

## 4.1 Instrumentality for informations analysis

The undertaking of reexamining and analysing your quantitative information is made easier with a computing machine package spreadsheet. In the context of this survey, Microsoft’s Excel, a sort of spreadsheet package is used as an instrumentality to analyze the quantitative informations. Microsoft Excel provides simple and easy to utilize maps to assist you right analyze and present the information in ways that help acquire meaningful decisions from the information. In this tutorial, we explore the different ways you can utilize Excel to analyze and construe your informations ( Richa, 2014 ) .

Datas that can be represented in the signifier of a figure is known as quantitative information. This type of information is used for statistical analysis and gives you a greater degree of truth in your concluding consequences ( Richa, 2014 ) . For illustration, if you want to sort laptops into four colorss viz. ruddy, black, green and violet, you can utilize the quantitative informations theoretical account and number the figure of characteristics available under every coloring material. A numeral variable is computed and more complex and widely distributed statistical expressions can be created utilizing this manner of analysis ( Richa, 2014 ) .

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## 4.2 Analysis of responses of questionnaire

The last measure in informations analysis and reading is the presentation of the concluding computed, organised informations ( Conrad Carlberg, 2014 ) . Excel has several Chart options that let you demo your informations in easy ways. In order to make a chart, select the informations you want to show ( choose all the columns ) so snap on the Insert check and take the type of chart you want to expose. The available chart formats are column, line, pie, saloon, spread, doughnet, bubble, radio detection and ranging etc. ( Conrad Carlberg, 2014 ) .

## 4.2.1 Analysis of questionnaire

Gender

The sample selected for this survey was recorded as 50 % were male and 50 % were female. Researcher has non done any gender favoritism while choosing sample for this survey.

Age

The above pie chart shows the responses for age from the sample population of 100. From the entire population, 19 % of the respondents were in the age group of 18-25, 9 % of the respondents were in the age group of 25-40, 24 % of the respondents were in the age group of 40-50, 31 % of the respondents were in the age group of 50-60, and 15 % of the respondents were in the age group of above 60. From the stats, it could be apparent that digital battle at British museum attracts about all age groups of clients.

Ethnicity

The above pie chart shows the responses for cultural group from the sample population of 100. From the entire population, 15 % of the respondents were in the cultural group of Europeans, 13 % of the respondents were in the cultural group of Africans, 40 % of the respondents were in the cultural group of Asians, 10 % of the respondents were in the cultural group of Russians, and 22 % of the respondents were in the cultural group of others. From the stats, it could be apparent that digital battle at British museum attracts about all cultural groups of clients.

Education

The above pie chart shows the responses for instruction from the sample population of 100. From the entire population, 20 % of the respondents were in the instruction of high school, 14 % of the respondents were in the instruction of proficient school, 20 % of the respondents were in the instruction of unmarried man grade, 30 % of the respondents were in the instruction of maestro grade, and 16 % of the respondents were in the instruction of others. From the stats, it could be apparent that digital battle at British museum attracts people of all instruction degree particularly Master grade holders.

Occupation

The above pie chart shows the responses for business from the sample population of 100. From the entire population, 25 % of the respondents were in the business of pupil, 10 % of the respondents were in the business of Business, 13 % of the respondents were in the business of employed, 40 % of the respondents were in the business of instructor, and 12 % of the respondents were in the business of others. From the stats, it could be apparent that digital battle at British museum attracts clients of all business particularly instructors.

The Digital Engagement Framework efficaciously helps British museum to plan the schemes, procedures and engineerings to consistently prosecute all stakeholders with your establishment in order to maximize the value you co-create.

The above pie chart shows each characteristic the figure and per centum of responses from the sample population of 100. From the entire population, 6 % of the respondents has chosen the pick of “neutral” , 44 % of the respondents has chosen the pick of “agree” , 50 % of the respondents has chosen the pick of “ strongly agree” , and no respondent has chosen “disagree” and ”strongly disagree” . From the stats, it could be apparent that “The Digital Engagement Framework efficaciously helps British museum to plan the schemes, procedures and engineerings to consistently prosecute all stakeholders with your establishment in order to maximize the value you co-create.”

Digital battle is an indispensable tool in the toolkit of the British museum and it touches every facet of an administration.

The above pie chart shows each characteristic the figure and per centum of responses from the sample population of 100. From the entire population, 3 % of the respondents has chosen the pick of “neutral” , 45 % of the respondents has chosen the pick of “agree” , 50 % of the respondents has chosen the pick of “ strongly agree” , and no respondent has chosen “disagree” and ”strongly disagree” . From the stats, it could be apparent that “Digital battle is an indispensable tool in the toolkit of the British museum and it touches every facet of an organisation.”

Digital Engagement Strategy of British museum acts as a accelerator for alteration and it helps to prosecute digitally with the audiences both existent and practical.

The above pie chart shows each characteristic the figure and per centum of responses from the sample population of 100. From the entire population, 3 % of the respondents has chosen the pick of “disagree” , 4 % of the respondents has chosen the pick of “neutral” , 45 % of the respondents has chosen the pick of “agree” , 48 % of the respondents has chosen the pick of “ strongly agree” , and no respondent has chosen the ”strongly disagree” . From the stats, it could be apparent that “Digital Engagement Strategy of British museum acts as a accelerator for alteration and it helps to prosecute digitally with the audiences both existent and virtual.”

Digital Engagement Strategy of British museum has transformed the manner the Gallery thinks about digital and the cardinal function it plays in presenting strategic aims.

The above pie chart shows each characteristic the figure and per centum of responses from the sample population of 100. From the entire population, 4 % of the respondents has chosen the pick of “neutral” , 34 % of the respondents has chosen the pick of “agree” , 62 % of the respondents has chosen the pick of “ strongly agree” , and no respondent has chosen “disagree” and ”strongly disagree” . From the stats, it could be apparent that “Digital Engagement Strategy of British museum has transformed the manner the Gallery thinks about digital and the cardinal function it plays in presenting strategic objectives.”

Social media tools such as Facebook and chirrup are finally about battle, sharing information about humanistic disciplines and civilization and the creative activity of societal capital.

The above pie chart shows each characteristic the figure and per centum of responses from the sample population of 100. From the entire population, 6 % of the respondents has chosen the pick of “disagree” , 2 % of the respondents has chosen the pick of “neutral” , 50 % of the respondents has chosen the pick of “agree” , 42 % of the respondents has chosen the pick of “ strongly agree” , and no respondent has chosen the ”strongly disagree” . From the stats, it could be apparent that “social media tools such as Facebook and chirrup are finally about battle, sharing information about humanistic disciplines and civilization and the creative activity of societal capital.”

### 4.2.2 Analysis of interview inquiries

Why the British museum does uses societal media?

The intent of societal media at the British museum is to construct connexions with the assorted communities across the Earth through conversations. In the context of British museum, conversations enabled by societal media aid to accomplish many of import ends, including edifice connexions with our community by furthering direct, seasonably, and antiphonal duologue and heightening the museum’s public profile by increasing consciousness and apprehension of the British museum as a resource of expertness in our research and aggregations countries.

Majority of respondents have stated that British museum has a presence on Instagram, Google+ and Pinterest but the daily activity of museum can be found largely on Twitter and Facebook. Besides, they strongly agreed that societal media activity straight delivers on the institutional promise of British museum to link people to their universe and to each other.

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