Debenhams is the UK’s prima section shop with a turnover in surplus of ?2bn. over 140 section shops in the UK. a farther 40 franchised shops around the universe. and a important on-line presence. The original Debenhams shop. founded in 1913. was based in London. and is still used by the company for its imperativeness and communications activities. Acquisitions of Harvey Nichols and Browns shops followed and the company listed on the stock market in 1928. Debenhams continued to spread out quickly in the 1990s before being bought by a private pool in 2003. returning to the stock exchange in 2006. In the UK. Debenhams has a top four market portion in women’s wear and menswear. and a top 10 portion in children’s wear. It leads the market in premium wellness and beauty. Debenhams is available online in 70 states and is the 11th biggest UK on-line retail merchant by traffic volume.

In March 2012 Debenhams was awarded “Multichannel Retailer of the Year” at the Oracle Retail Week Awards. In early 2005 Debenhams launched a new enterprise to offer clients the ability to order presently unavailable points either from within their place shop. or by naming a cardinal phone service. Called ‘Debenhams to you’ . the service needed a agencies by which up to 2. 500 internal members of the Debenhams squad could be contacted to assist do the ‘Debenhams to you’ services a success. The ‘Debenhams to you’ service has been a great success with 1000s of points per hebdomad being ordered through this path. And the determination to utilize a text service to present the store-to-store communicating has proven to be a good 1. Since the debut of text-messaging to Debenhams. other applications and utilizations for SMS services have been found. Daily. tailored gross revenues figures are sent out to shop directors. regional directors and managers. as a agency of supplying latest shop and part public presentation informations. The company besides offers a Developer Toolkit for clients to incorporate texting in to their ain applications. every bit good as a White Label service for spouses who wish to offer TextAnywhere’s services as their ain. branded text messaging services.


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