This study is prepared for the organisations 350 members, and other general stakeholders within the industry. It describes and lineations Ottawa Tourism ‘s way and focal point for the following five old ages. It seeks complete support and valuable input and feedback from the stake- holders sing its focal point and way.

Ottawa is a well-established tourer finish with a mature tourer industry. It receives on an mean 5 million visitants a twelvemonth. Ottawa Tourism and other organisations are although highly successful in marketing Ottawa as the preferable finish, particularly in international markets, there is a deficiency of coordination and coaction on their behalf. This consequences in spreads within services Ottawa has to offer and reduces visitant satisfaction. The PRTD study emphasized the importance and demand of long-run scheme for “ Destination Development ” for the capital part.

To accomplish this, touristry leaders need to organize an confederation, a individual platform with one vision and schemes in sync with each other to work out jobs such as labour deficit, merchandise distribution and visitant service and satisfaction.

Ottawa touristry is therefore organizing an confederation with other industry leaders and developing schemes to better and develop Ottawa ‘s stigmatization and develop Ottawa as a tourer finish. The City of Ottawa has proposed as how it act as an mediator between the organisations, and aid with support issues. Furthermore, it will look into mandating touristry concerns when developing any new land or country.

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I am thankful to all those who assisted in the production of this study and those who have invested their clip reading it. This is non a strategic and fiscal program ; it is an update on our programs based on the priceless information we now have. If you have any inquiries or want to supply feedback, delight reach our office.

You may drop by the office in individual Monday thru Friday, from 8:30am until 4:30pm ET

By Telephone: 613-237-5150 or 1-800-363-4465 By E-mail: ottawainformation @ ottawatourism.ca

By Mail: 130 Albert Street, Suite 1800 Ottawa, Ontario K1P 5G4

Sincerely,

S Gain

Sherbano Gain

Director, Ottawa Tourism

Destination Development of the National Capital Region

Executive Summary

Bing the capital of Canada and the place of the authorities, Ottawa has an advantage over other finishs. It has plus of federal attractive forces, which attracts Canadians who want to see the pride of being a Canadian and the rich history and heritage of our state. The picturesque scenes of the parliament hill besides attract travelers from around the Earth. The national capital part ( referred to as Ottawa ) has developed into a twelvemonth unit of ammunition, vibrant and active finish, which attracts visitants from all age and income groups. It offers a assortment of recreational activities that cater to different gustatory sensations. Festivals and events attract 1000000s of visitants all through the twelvemonth.

Without inquiry, our industry has faced considerable economic challenges over the past few old ages: The blend of planetary recession, the crisp rise and autumn in the value of the Canadian dollar, and the weakening of the U.S. economic system have all had a considerable impact on our part ‘s touristry industry.

Through these difficult times Ottawa ‘s touristry industry has continued to be resilient, thanks to the difficult work of the people working in this sector. Nevertheless, any finish can go excess or deadening if it does non maintain up with the tendencies and altering gustatory sensations of visitants. Ottawa has and is taking assorted positive enterprises ; nevertheless, the attempts are uncoordinated and disintegrated. Ottawa Tourism has done an first-class occupation as a “ finish seller ” , nevertheless there is no “ finish development ” scheme in topographic point. Therefore, Ottawa Tourism is concentrating on organizing a individual platform with assorted touristry leaders to incorporate the attempts and resources to develop Ottawa into first-class tourer finish. This means that if the City is developing new countries or modifying bing 1s it should make so with touristry consideration in head ; that is how it can make value for the touristry industry.

Destination development and developing a trade name image for Ottawa will be the focal point of Ottawa Tourism, which will include activities such as coaction, communicating and networking within the Ottawa touristry sector, to supply an odd touristry experience to its visitants.

It will concentrate on bettering touristry related substructure and visitant services. It will work on developing countries with great possible such as Sparks street. It will explicate a long-run scheme to turn to the labour deficit within the industry. Furthermore, it will concentrate on pulling local visitants along the Windsor-to-Quebec City corridor, the “ tyre traffic ” country, where tourers can drive to Ottawa for a visit.

Overall, coaction with The City, NCC, the hotels, air hoses, airdrome governments and Ottawa Senators will ensue in developing Ottawa as top tourer finish and a tourer civilization where visitants will experience welcome and have an unexcelled experience all through the finish.

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