I. Executive Summary

Client Background

Dominos Pizza located in Elk River has been unfastened for over 24 old ages. It started in its first location at Dodge Avenue. and moved in 2010 to the current location on Carson Court. The Elk River location is the lone location out of all 8. 000 shops with 20/20 shop image. Domino’s Pizza is unfastened every twenty-four hours of the twelvemonth including vacations.

Aims

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The three chief aims have been set to be achieved through the 12 hebdomad publicity program. The aims are as follows:

• to increase the sum of points purchased by immature grownups.

• to increase gross revenues of stuffed cheesy staff of life and parmesan bites.

• to do Dominos name stand out from rivals.

Event Agenda

The 12 hebdomad ad run includes the undermentioned publicities.

? Facebook poster and updates happening every Monday and Friday.

? Pandora will hold advertizements the last five yearss of each month.

? Ad at ERX during each chief event for these three months.

? Sherburne County Fair and Parade held in July.

? Mail will be sent out. clients will have particular offers and trades by Wednesday of every hebdomad.

Domino’s Elk River location does non hold a specific budget for advertisement ; the store’s return of involvement must run into the entire cost of the advertizement along with a net income.

II. Descriptions

A. Description of the merchandise. service. company or concern selected.

It started in the twelvemonth 1960 when two brothers named Tom and James Monaghan bought a little pizza shop in Ypsilanti. Michigan by the name of Dominick’s Pizza. James quit and traded his portions with his brother Tom. This led Tom to regenerate the image and rename it. Domino’s Pizza. The company logo was originally planned to add a new point with the add-on of every new shop. but this thought rapidly faded as Domino’s experienced rapid growing. The three points represent the shops that were unfastened at the clip of 1969.

In 1983 Domino’s Pizza started to fix to establish on an international graduated table. Domino’s Pizza opened its first international franchise in Winnipeg. Manitoba. Canada. This was a major measure in deconcentrating its operations. In 1997. Domino’s opened seven shops in one twenty-four hours across five continents making more than 8. 000 corporate and franchise shops in more than 54 states. The international fast nutrient pizza bringing corporation. Domino’s Pizza. is a celebrated and popular pick amongst people for enjoying their favourite fast nutrient. With its central offices located merely outside of Ann Arbor. Michigan.

B. Description of the client/ advertisement.

Elk River Domino’s has been unfastened for over 24 old ages. It started in its first location at Dodge Avenue and moved in 2010 to the current location on Carson Court. The Elk River location is the lone location out of all 8. 000 shops with 20/20 shop image. Elk River’s Domino’s is unfastened every twenty-four hours of the twelvemonth including vacations.

III. Objective ( s ) of the Campaign

The three chief aims have been set to be achieved through the 12 hebdomad publicity program. The aims are as follows:

• to increase the figure of points purchased by immature grownups.

• to increase gross revenues of stuffed cheesy staff of life and parmesan bites.

• to do Domino’s name stand out from rivals.

IV. Designation of the Target Market

A. Primary Markets

Elk River Dominos primary mark market is ages between 16-24 twelvemonth olds. geographically this focuses on the references in the bringing country such as parts of: Monticello. Big Lake. Zimmerman. Ramsey. Nowthen. Elk River. and Otsego.

B. Secondary Markets

Elk River Domino’s secondary mark market is general stay at place female parent. specifically females ages 28-42. The females live in the general bringing country. Such as parts of: Monticello. Big Lake. Zimmerman. Ramsey. Nowthen. Elk River. and Otsego.

V. List of Advertising Media Selection Necessary for the Campaign

• Pandora advertizements

Pandora online and applications for smart phones allow publicizing pop-ups between vocals. By including Domino’s advertizements this would aim most of the primary market of 16-24 old ages old.

• Elk River Dominos Facebook page

Facebook is going societal website most people are on whether it’s for work or friends. By making a Facebook page. Elk River Domino’s would be aiming both secondary and primary markets.

• Elk River Extreme Motor Park ( ERX )

ERX is a racing centre where most of Domino’s primary markets go for amusement. By holding a little advertizement or a base. Domino’s could increase the gross revenues of pizzas to its primary mark market the immature grownups go toing.

• Sherburne County Fair

Elk River Domino’s participates in the Sherburne County Fair by holding a base. This base sells pizza and dad at a low cost. To increase the gross revenues of stuffed cheesy staff of life and parmesan bites. this location should manus out these side points besides at a low monetary value. This would increase the attending to these points and pull more clients in the geographic country.

• Sherburne County Parade

Domino’s participates in the parade by passing out vouchers and confect while a Domino’s bull auto is displayed. To increase the sum of attending drawn to Dominos in the parade. jerseies. cups. and beach balls should be passed out. By making this more people will have on the shirts. more childs will utilize the beach balls and cups. This would so increase the sum of people in both mark markets who will see the Domino’s logo.

• Pizza Box Ads

By puting the most recent trades or specials on each Domino’s box with the logo and a fun image or a merriment colour to do it stand out. will increase the sum of pizzas purchased by big groups. With such trades advertised like three of more big one topping pizzas for $ 7. 77 each. This will increase more gross revenues for primary markets due to the large group assemblages
this age group has.

• Particular Offers In The Mail

Particular offers received by mail to the clients in the geographic country will assist acquire more people to go on telling Domino’s Pizza. This will increase the order of side points along with the sum of pizza purchased.

VII. Schedules Of All Advertising Planned

? Pandora- Pandora will hold advertizements for Domino’s Pizza for the last five yearss of every month. ? Facebook- Facebook will be updated and will besides hold posters made on every Monday and Friday. ? ERX- Will have an advertizement streamer during chief events on the day of the months of: June 2nd and 23rd. July 28th. and August 25th.

VII. Schedules Of All Gross saless Promotion Activity ( Internet Explorers ) Planned

? Sherburne County Fair- The Sherburne County Fair is held in July 11th-15th.

? Sherburne County Parade- The Sherburne County parade is held at 5 o’clock on July 13th.

? Box Top Deals- The box top trades will be on every box that leaves the Domino’s shop through these five months with merely three different specials.

? Special offers and trade sent in the mail- Mail will be sent out so each client will have their particular offers by Wednesday.

fVIII. Statement Of Benefits To The Client/Advertiser

The three chief aims have been set to be achieved through the 12 hebdomad publicity program. Each aim will be achieved by the undermentioned activities.

• nonsubjective 1: increase the sum of points purchased by immature grownups.

This aim will be met by aiming our primary markets. By particular events such as the Elk River Domino’s Facebook page. advertisement at ERX motor park. along with a advertizement on Pandora Radio.

• nonsubjective 2: addition gross revenues of stuffed cheesy staff of life and parmesan bites.

To accomplish this nonsubjective Domino’s will post particular offers on Facebook. and besides direct out particular offers in the mail to local clients to allow them cognize about new offers on stuffed cheesy staff of life and parmesan bites. By making so. this will make out to all markets geographically.

• nonsubjective 3: brand Domino’s name stand out from rivals.

We plan to accomplish this end by the Sherburne County Parade and Fair. At each event we plan to hold jerseies. cups. and beach balls handed out to most attendants. by making so more people will be stand foring the Domino’s logo.

IX. Bibliography

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hypertext transfer protocol: //dominos. com/

hypertext transfer protocol: //www. sherburnecountyfair. org/

hypertext transfer protocol: //www. erxmotorpark. com/calendar. hypertext markup language

hypertext transfer protocol: //lifestyle. iloveindia. com/lounge/history-of-dominos-pizza-1915. hypertext markup language

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