However, consumers became increasingly involved in the decisions and discussions concerning their health. This marked the era Of direct to consumer advertising of prescription drugs. This reason was due to consumers becoming more informative of prescription drugs, which was beneficial to promote to consumers. A total of $25. 6 billion was spent in 2003 for the promotion of prescription drugs, of that $22. 4 billion or 87. 5% was spent on promotion to healthcare professional, and $3. 2 billion or 12. % was spent on direct to consumer advertising. Chapter 10 Proponents of direct to consumer advertising say that it may increase awareness as well as reduce the stigma of seeking care. Another reason is hat it may improve the adherence to medication therapy for chronic conditions. However, opponents of direct to consumer advertising claim that these ads are unlikely to benefit public health, however the spending has increased. One negative aspect about these advertisements is it can lead to inappropriate treatment of patients.

Which means that the patient will have more adverse risk than increased health benefit. Second, patients who want these costly drugs can receive less costly therapies. Finally the third concern is that direct to consumer advertising will have a negative effect on the physician- patient relationship. The increased use of direct to consumer advertising has also changed the types of pharmaceutical products that are being introduced. Where in the sass’s ads were focused more on the quality of life than reducing morbidity or mortality.

Chapter 12 There is also a change in the dynamics between patients and doctors, the relationship between professionals are also shifting toward a team-based model of healthcare. The term informed patient’s means that people with illness deserve and need to know health information. This takes into account that the patient becomes involved with his or her own healthcare, in order to eek the best care, and decide on the best course of action, to follow the course of treatment necessary.

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Studies have shown that informed patients are more involved and follow advice better, are less anxious, select fewer risk interventions, start treatment earlier, and have lower healthcare costs through rigorous self-management. Increased informed patients will not only result in improving the chance of achieving better health but will also increase the efficient use of healthcare resources. Truth in Advertising Direct to consumer advertising of perception drugs come in various forms from TV, radio, magazines, and newspapers. According to the IS.

S General Accounting Office pharmaceutical manufacturers have spent $2. 7 billion on direct to consumer advertising in 2001. It was found that direct to consumer advertising influence certain types of behavior. For example among patients who visited their doctors to ask about a drug they saw on an advertisement about 88% actually had the condition the drug was to treat. Regulations require that direct to consumer advertising must contain certain information about the products uses and risks. They cannot contain any misleading or false information as well and cannot omit important factual components of the drug.


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