ALTERNATIVE TO SOLUTION
Now I talk about the second alternative solution :
the scenario here is focus on the Arugula restructure to become a unique business entity with Evergreen.
So there are some advantages as challenges .
Starting from the advantages we are focused on :
Centralized system of control ;
Expansion of the Evergreen brand in different zone , in comparision to the previus scenario ; Potential great income and more customers ;
In the opposite side there should be some challenges:
Requires change of mentality for Arugula managers;
Data collections for management knowledge;
Restructure of organizational Hierarchy
Now we move to the multi-attribute chart that give us a brief summary and overview about the alternatives and criterias to better understand the case analysis and its issues.
Step 1:We have list criteria on one axis and the alternative actions on the other axis.
Step 2:We assign a weight to each criterion reflecting its relative importance on the final decision.
Step 3:After taking a review of the analysis ,we rate each alternative on each criterion, using a scale of one to five, with one representing very poor and five representing very good.
Step 4:Multiply weights assigned to each criterion by the given ratings to each alternative on each issue.
It’s important to underline how the two alternatives reach almost the same result , infact for us there isn’t a unique clear and perfect solution about this case but there have to be some implementantions to the strategy. ————
Convert Arugula to a “flat” hierarchy structure from its previous structure; Get key information about Arugulas’ stores and sales to implement Evergreen’s “Knowledge Management” ; Determine ideal human resources necessities ( like improve the attention on the customers ); Create a professional and working relationship with past-Arugula managers and employees; Continue to expand and improve “The Evergreen Way” for new stores ;