Thesis statement: In modern-day society, festival touristry is going progressively popular in China. As a new form touristry activity, festival touristry had been adopted in many topographic points. However, some have non received the expected consequences. Since some factors, affect straight the development of festival touristry, therefore they need to be considered for selling and operating?
Purpose statement: In this essay, development of festival touristry will be introduced foremost. Then it will concentrate on analysing the four chief factors which straight affect festival touristry accompanied with some illustrations. At the terminal, the chief failings of FT operation by ** will be identified. ( Recommendation optional )
Festival touristry is a powerful economic force supplying employment, foreign exchange, income, and revenue enhancement gross. The festival touristry market reflects the demands of consumers for a really broad scope travel and cordial reception merchandises, and it is widely claimed that this entire market is now being serviced by the universe ‘s largest industry. In modern-day society, festival touristry is going progressively popular. As a new form touristry activity, festival touristry had been adopted in many topographic points. However, some have non received expected consequences. Since some factors, which consequence straight the development of festival touristry, hence to be considered for selling and operating? For illustration, with the development of festival touristry, many countries formed their ain system ; they clearly understanding of how to utilize festival touristry to run a successfully market. But some countries merely failed. They did n’t happen accurate market placement and sensible planning. Everyone knows that, festival touristry is a status of to be operation successful market.
Body 1 merchandise of festival touristry
As known to all, productions play an of import function in the establishing and developing a finish. “ The touristry merchandise is consumed at the point of production and brings the consumer into direct contact with the manufacturer ” ( Hope, 1980, p.182 ) . For the same ground to the festival touristry, the festivals are the chief maps as the touristry attractive forces ( Quinn, 2006 ) .Tourists are constantly attracted to festivals and there is a strong relationship between the growing of festivals and tourist demand ( Quinn, 2006 ) . Undoubtedly, there is a strong connexion between festivals and touristry ( Quinn, 2006, p289 ) . “ It is shown by abundant grounds that infinite festivals are marketed as tourer attractive forces and pull definable tourer flows ” ( Quinn, 2006 ) . However, the festivals have a societal and cultural complexness ( Quinn, 2006 ) . Furthermore, if there were no host community, there could be no festival ( Getz as cited in Quinn, 2006 ) . Therefore, cultural and societal are the taking attractive forces in the development of festival touristry. Since centuries ago, people have the motives to see the different civilization and traditions in the different environments and flight from the normal milieus where they lived ( Brennetot as cited in Quinn, 2006 ) . Furthermore, the state of affairs is lifting continuously. Due to the increasing inclination, festival civilization is the key to pull tourers. For illustration, Wexford Festival Opera is a successful tourer attractive force ( Quinn, 2006 ) . It employs five staff year-round, attracts audience flows of some 20,000 during three hebdomads in October-November every twelvemonth, and in 2005 received grant-in-aid of _950,000 from the province ‘s Humanistic disciplines Council ( Quinn, 2006 ) . From a touristry position, festivals create ‘product ‘ , enliven a finish, and assure a glance into the reliable civilization of a topographic point which are the chief factor in the festival touristry ( Quinn, 2006i??P.301 ) .
Body 2 mark market
Search the right mark market is the warrant of to be a successful selling. The basis of marketing theory is the demand of the consumer. Therefore, the seller needs to understand three related facets of consumer behaviour analysis: consumer motives, consumer typologies, and the consumer buying procedure. Most touristry organisation has an imperfect image of their client, and few proctor forms of consumer behaviour at a degree of item necessary to stay competitory ( Simon, 2005 ) . About the pick of right mark market, Trinidad and Tobago is typical illustration. Tourism has developed into one of the cardinal emerging sectors and an of import component in the variegation of this energy-based economic system. The construct of a carnival visitant is defined as a holiday visitant during the carnival period. There are different ways of finding the carnival period, but the on the job definition used by the Central Statistical Office is related to the start of the plan of official carnival activities, about 19 yearss prior to Ash Wednesday. Based upon this definition, the figure of carnival visitants for 1997 and 1998 was 24,947 and 32,071, severally, and by 2001, carnival visitants had increased to 41,495 ( Fig. 2 ) . ( KEITH NURSE, 2004 )
Figure 1. Seasonal fluctuation of visitant reachings ( here 2001 ) .
Figure 2. Development of the figure of Carnival visitants ( 1997-2001 ) .
From the above illustration, research the right mark market should organize the footing of an on-going system for garnering informations about the company. After a clear understanding the demand of the market, take mark market can be no errors. Meanwhile mark market can guidance market scheme and policy clearly. Nowadays, festival touristry is an emerging industry ; everything needs an geographic expedition of the procedure.