Owning multiple channels allows a media company to repackage media content for different audiences.
True
Transmitting home-produces video to a national audience is almost impossible because the so-called Big Media won’t carry it on their channels.
False
______ is where a media company uses its combined properties to promote each other and add value to the company.
Synergy
An important consequence of the critical/cultural model is that researchers pay more attention to _______.
How meaning is created within society
The journalistic value of ________ represents the idea that your own country and culture are better than all others.
Ethnocentrism
The electronic media in the United States are primarily owned and operated by the federal government.
False
Apple makes more money from selling media content, media consumption devices, and phones than it does from selling computers.
True
Critical theory arose from a group of scholars known as the _______.
Frankfurt School
Which of the following best describes the findings of the People’s Choice study from 1940?
Audiences are indirectly affected by media campaign messages.
Facebook and Google pledge to create ways to prevent the spread of fake news. The Facebook Journalism Project will provide tools for journalists.
True
_______ is the largest publisher in the English language.
Bertelsmann
Special interest groups rarely put pressure on the media because the encourage the discussion of controversial topics.
False
The _____ model says that a candidate’s success depends in large part on how the candidate’s opponent responds to the candidate’s campaign messages.
Competitive two-step flow
_______ is one of the leading new media companies in the world.
Alphabet/Google
The indirect effects model recognizes that people will react differently to media messages because they have different backgrounds, needs, attitudes and values.
True
Some leaders in the technology field are voicing their opinions regarding President Donald Trump’s executive order on immigration. Some leaders express concerns.
True
The long tail is the portion of a distribution curve where a large number of people are interested in buying a limited number of products.
False
The “People’s Choice” study found that voters use information from the media instead of information from family members to make up their minds during elections.
False
Fears that media messages would have strong, direct effects on individuals grew out of propaganda campaigns during which of the following conflicts?
WW1
Receivers of mass communication have traditionally been seen as an anonymous audience.
True
A message is the content being transmitted by a sender.
True
WW2 delayed the mass adoption of which mass medium by American households?
Television
Many of the protests against the Trump Administration’s travel ban were organized via social media.
True
The ______ model of mass communication looks at the process of mass communication by considering each of the elements of how a mass media message is sent and received.
Transmission Reception
Intrapersonal communication is communication that you do with two or more people.
False
An audience member’s skills at decoding the meaning of the menacing music in a horror movie involves the _________ dimension of media literacy.
Emotional moral
The _______ model of mass communication looks at how audience members use the mass media to create a shared experience.
Ritual
Which of the following was the world’s first major communication network?
The Roman Catholic Church
According to the study “Generation M2,” young people spend more time on their phones consuming media than talking.
True
Today, consumers are most likely to get news updates first on:
Social media
John has just woken up. He debates within his own head whether he would rather sleep in or attend his early morning class. John has been using which of the following types of communication?
Intrapersonal communication
Mass communication and the mass media are really the same thing.
False
Facebook.com is a part of a growing type of online media known as which of the following?
Social networking
Snapchat’s parent company is expected to list its shares on the New York Stock Exchange.
True
A message being sent through the media must be ______ before it can be transmitted.
Encoded
SMS can be considered a mass media channel.
True
Large media corporations are considered senders in the mass communication process
True
Which invention of the 1400s led to the first major expansion in communication beyond the Church?
Printing press
President Donald Trump has expressed that he is looking forward to working with the news media during his time in office.
False
Papyrus is which of the following?
An early writing surface made of reeds by the Egyptians
Magazines run relatively “tame” coverlines to keep from offending potential readers.
False
_________ is best known for his/her covers of Vanity Fair and Rolling Stone magazines.
Annie Leibovitz
The primary function of a book publisher is which of the following?
To buy manuscripts from authors and turn them into books
Which of the following was the most important effect of the printing press and movable type?
Ideas could spread rapidly beyond the communities where they originated.
Book publishing became profitable.
Magazines that are targeted at specific industries and carry ads for people who are in that business are known as which of the following?
Trade magazines
Who was the target of a major investigative journalism series written by Ida M. Tarbell for McClure’s magazine in the early 1900s?
John D. Rockefeller
Trade magazines are also known as business-to- business magazines.
True
Owners of tablet computers, like the Apple iPad, tend to read fewer paper magazines than do non-owners of tablets.
False
Google purchased DeepMind in 2014. This company is best known for exploring artificial intelligence.
True
Parchment is which of the following?
An early writing surface made from animal skin
Magazines resist using social media to promote both the editorial content and the advertising content of their publications.
False
In his tweets, Donald Trump is very supportive of the media and insists that they are doing a great job.
True
FBL magazines target people who are football fans.
False (Fashion, Beauty, Lifestyle)
Which of the following was the earliest form of writing?
Pictographs
Ashley Graham landed her first Vogue cover alongside Kendall Jenner and Gigi Hadid, but she faced controversy because some of her Instagram followers considered that the image had been photoshopped.
True
A writing system where abstract symbols stand for an object or idea is which of the following?
Ideographs
According to research from MoffettNathanson, the fastest growing cohort of Snapchat users is people over 35.
True
Magazines today are trying to reach narrower, more targeted audiences than ever before.
True
Which paper is regarded as the first newspaper in the North American colonies?
Publick Occurrences
The Washington Blade had the largest circulation as a gay weekly newspaper in the U.S. It started in 1969, which made it the oldest publication.
True
In general, traditional news organizations ______.

– encourage reporters to engage in social media to promote their stories
– discourage reporters from identifying their political orientation on social media
– discourage reporters from expressing their personal opinions online about stories they are covering.

All of the above
Pioneering woman journalist Nellie Bly is known for investigative reporting about women’s issues, including going undercover in a mental institution.
True
New York newspapers owned by William Randolph Hearst and Joseph Pulitzer competed for readers by using sensational stunts.
True
In response to Trump’s policies, thousands of immigrants around the U.S. protested in a “Day Without Immigrants,” closing several restaurants around the nation.
True
USA Today newspaper reported that 10 million Americans are blind or visually impaired and tech company Esight3 has developed some glasses that now make it possible for the blind to see.
True
Which of the following was the newspaper responsible for breaking the Watergate story in 1972?
The Washington Post
USA Today runs a photo and story about singer and celebrity Lady Gaga on the front page of its Life section. This is an example of the ________ news value.
Human interest
Major news organizations such as the Wall Street Journal, the Washington Post, and the BBC do not have social media guidelines. Reporters can give their personal opinions about the news using social media such as Twitter and Facebook
False
Which paper was published by Benjamin Franklin?
The Pennsylvania Gazette
Frederick Douglass was the editor of which of the following?
The African-American newspaper North Star
In addition to owning The Washington Post, Jeff Bezos is also a majority owner of:
Amazon
Alternative weekly papers are having ______ circulation.
Declining
The term above the fold is used to describe a prominent story placed in a newspaper.
True
Which paper is regarded as the first of the penny papers?
The New York Sun
Community newspapers remain important today because they provide information that people can’t get anywhere else.
True
Spanish-language newspaper El Nuevo Herald reflects a perspective that aims to push for social change.
True
Journalists around the world can easily report issues and conflicts because they are supported by governments and have easy access to information.
False
Newspaper Web sites allow newspapers to publish breaking news immediately rather than waiting for the newspaper to come out the next morning.
True
The final exam will be comprehensive, meaning that it will cover the entire semester.
True
Which of the following are learning objectives for students in this class?

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– Demonstrate an understanding of the First Amendment and of the news media’s watchdog role in a democracy
– Explain how corporate interests affect the media and the information and entertainment we receive
– Identify the rapidly changing forms of the media and the influence that technology is having on mass communication

All of the answers are correct
Who is executive editor of the New York Times?
Dean Baquet
This class has an assigned textbook, but Mrs. Medina-Messner said in her introductory video that we do not really need to get it.
False
Producing its own shows, has been very profitable for Netflix so far.
False
Telecommunications mogul Carlos Slim has announced to launch a channel tailored to the Mexican audience in the US.
True
How often does new course content become available?
Every week
As Donald Trump takes office, the New York Times has to make financial cuts to its White House coverage.
False
If you have a technology problem, you should call or e-mail the VCU helpIT Center.
True
Which company did Mrs. Medina-Messner work for before becoming an instructor at VCU?
Tumblr
The final research paper in this class is worth 20% of your semester grade.
False
There will be 11 regular quizzes throughout the semester. How many quiz grades will Prof. Medina-Messner drop?
1
According to the Guardian, talk radio hosts and bloggers could be given greater access to official White House press briefings in the Trump administration.
True
To talk to Mrs. Medina-Messner, you can set up an online meeting with her every Monday and Friday between 4 and 5 pm.
False
Graded tasks in the class include all of the following, except:
Research Paper
You need to participate in the class every Monday and Wednesday between 10 am and 11:30 am.
False
Buzzfeed verified all facts in an intelligence document about Donald Trump before publishing it.
False
According to news reports, the Trump Administration is considering funding cuts for which organization?
Corporation for Public Broadcasting
Mrs. Medina-Messner offers only online office hours this semester.
False
Since this is an online class, you can complete the assigned work whenever you want. You could even stay up for a couple of days and finish all work in one week.
False
Snapchat is the latest social media company that has announced an IPO.
True
While the number of independent news companies has declined, the availability of news media has increased.
True
A newspaper runs stories that suggest that most people in the country support cutting taxes. After reading the stories, people who support raising taxes tend to keep quiet because they think their neighbors all support tax cuts. This would be an example of which of the following?
Spiral of Silence
Printing was invented by which of the following?
Chinese prior to 200 AD
The direct effects model of media effects presumes that messages have a direct and predictable effect on audience members exposed to the message.
True
Gannett is the United States’ largest Internet provider.
False
The penny papers were successful because of their coverage of foreign affairs, national politics, and the economy.
False
In the United States, books are usually banned at a national level and are generally unavailable once they have been banned.
False
The electronic media in the United States are primarily owned and operated by the federal government.
False
Bertelsmann is the only one of the top six of the major legacy media companies to be privately owned.
True
Community newspapers remain important today because they provide information that people can’t get anywhere else.
True
Alphabet is the parent company of ______.
Google
According to media scholar and critic Ben Bagdikian, in 2004 approximately ______ corporations owned a majority of media outlets in the United States.
5
The majority of the cable television music video channels are owned by which of the following?
Viacom
The Crisis, founded by W. E. B. DuBois, is a politically conservative magazine designed to support the concerns of Fortune 500 companies.
False
The channel used to transmit a message can change the meaning of the message.
True
Amazon.com would be considered primarily a “short-head” book retailer.
False
One of the most likely targets for electronic books will be textbooks.
True
News is most likely to break on ______.
Social media
Sponsors of the 2016 Rio Summer Olympics booked more than $1 billion worth of advertising with NBCUniversal to have their ads appear on American coverage of the games.
True
Which of the following was the first truly national magazine with a large circulation published in the United States?
Saturday Evening Post
Spanish-language papers such as El Nuevo Herald typically just translate stories from English into Spanish.
False
Gutenberg’s invention of movable type led to the world’s first mass media.
True
The Postal Act of 1879 did which of the following?
It made it possible to inexpensively mail magazines across the country
Journalistic objectivity began with which of the following?
Penny press
Gannet runs the largest newspaper chain in the United States.
True
The indirect effects model recognizes that people will react differently to media messages because they have different backgrounds, needs, attitudes, and values.
True
Edward R. Murrow is best remembered for which of the following?
His accounts from London in WWII
______ has raised the question of whether bigger really is better by becoming smaller and more profitable spinning off its major online service and its residential cable television provider division.
Time Warner
President Donald Trump recently praised the press for its coverage of his first month in office.
False
Media theorist Marshall McLuhan argued for “medium neutrality”—the medium used to communicate did not change how a message is received.
False
The media industry is so varied that it is impossible to make broad generalizations to describe it at all levels from local to national.
True
______ was an important newspaper, magazine, and book publisher in colonial and revolutionary America.
Benjamin Franklin
An important consequence of the critical/cultural model is that researchers pay more attention to ______.
How meaning is created within society
People who need to talk about the news at work are no more likely to learn from the media than are people who watch the news to be entertained.
False
Vertical integration is which of the following?
Controlling the media product from production to delivery
The news about the attack that killed Osama bin Laden was inadvertently live tweeted by a software consultant in Pakistan.
True
Young people who start using a new medium, such as mobile Internet, tend to discontinue use of an older medium.
False
Most American newspapers are owned by which of the following?
Large corporate chains
The critical/cultural model assumes which of the following?
Audiences actively use the media to construct their view of the world.
Which of the following is the biggest circulating magazine in the United States?
Sports Illustrated
The number of independent bookstores is growing rapidly because the chain bookstores don’t understand what kind of books readers really want to buy.
False
Interpersonal communication is communication that you do with yourself within your own head.
False
The long tail is the portion of a distribution curve where a large number of people are interested in buying a limited number of products.
False
National Security Agency whistleblower Edward Snowden leaked his collection of classified documents to journalist Glenn Greenwald because ______
Snowden wanted to have a responsible journalist cover the story, not just dump a large collection of documents on an anonymous Web site.
Current research supports the fears media critics had in the World War I era of powerful, direct effects of the mass media.
False
Different media channels can give messages different meanings.
True
______ is a mass communication channel.
The Web
Owning multiple channels allows a media company to repackage media content for different audiences.
True
Media scholar Neil Postman argues that a major effect of television is that it turns serious subjects into entertainment.
True
Prior to the development of Gutenberg’s printing press, there were no books published.
False
Which of the following events helped bring CNN to prominence?
Persian Gulf War
The most successful magazines today appeal to a wide audience.
False
The most successful magazines today appeal to a wide audience.

– winning the National Book Award for his memoir Between the World and Me
– All of the answers are correct
– winning a MacArthur Foundation “genius grant”
– writing an eleven-book series of Marvel’s Black Panther comic

All of the answers are correct
Which communication technology was first experimented with in the 1960s and 1970s?
Computer networks
Fox News, on an average evening, attracts a larger audience than CNN and MSNBC combined.
True
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