Events and experiential marketing are being seen as very important/critical to organizations – increasing or enhancing sales. * 48% of brands that utilize in-store marketing rate their experiences as excellent * Motivators to event participation by consumers are: free samples/giveaways, learning about the products or services, discounts or special offers, if event looks interesting, a personal invitation to attend the event from the company or store. Purchasing motivators were: trying the product, product discount or special offer, learning about the product or seeing a demonstration * Event participants are likely to become regular customers * Eight out often event artisans told friends or family about their event experience * 66% of consumers feel social media is very effective in making events more successful – utilizing Backbone, emails, e-newsletters, web sites, and Youth In 2012, the world of marketing underwent major changes.
Some of these were the rise of Pinsetters, Passbooks 1 Billionth user, and thanks to Youth we watched one Korean artist turn into a global phenomenon. The Hubbubs 20 Marketing Trends & Predictions for 2013 & Beyond: * Real time marketing is in – utilizing websites, social media (Twitter & Backbone) * Inbound Marketing grows enterprise wide – customers are in control, marketing will no longer sustain as its own department. Every employee from sales, HER, customer service, etc. S a way to promote products and services * Know the customer – compile not only demographic information, analyze data from other sources * Marketing will play a more critical role in revenue generation adopting inbound practices to meet revenue goals * Social media gets integrated – the fad of social media will morph into a more strategic & inbound strategy * Be mobile or fall behind – in 2012 more people bought a semaphore than a PC.
Utilize mobile site or application * Good search engine optimization (SEE) is less about the right HI tag or keywords but more about good content * Companies will look to hire more inbound marketing talent – with skill in content creation, lead generation, optimization and data analysis. Data will be utilized more by marketing professionals * Marketers embrace “smart” content – such as Amazon making recommendations to returning users based on their interests * Marketing speaks like a human – companies will develop a personality that is more unified, becoming more of a insistent human voice * Email lives on – it will still be used but rather than “batch d blast” it will become more personalized, relevant, and targeted * Inbound not automation becomes priority – more resources will be allocated to create a strong inbound engine, generating traffic, leads, more interest, and conversions. Marketing technology evolves – it is not about how to Jam more ads into new platforms, it is about how to use the new technologies to enhance your inbound powers of attraction * Content is king – creating more and more content will be among top priorities for marketing teams.
Content scrounging grows – as the social footprint grows, marketers will find ways to leverage crowd creativity by building interesting and viral pieces of content for their network of fans and followers * Marketing gets gamier – signification will increase stickiness of content through its entertainment value, reward, and learning abilities hopefully making marketing enjoyable instead of avoided * A picture is worth a 1000 words – Pinsetters and Instating prove that visual content is worth 1000 words (or in Mainstream’s case, $1 billion).
Humans look to digest information faster than ever before. Context is Content’s new best friend – marketers will need to go beyond just content, creating a personalized experience for their customer, leveraging things they’ve learned about their customers such as the things they do, the things they say, their happiness level with your company. This will create deeper more meaningful relationships and better results. Outbound marketing loses traction – mass marketing gets a 2% response rate, inbound marketing on the other hand can produce conversion rates of XIX higher or more In summary, marketing is about creating a relationship with the consumer, caring bout what the consumer really wants and needs. The evolution of digital channels as a way to connect with consumers and social media has expanded the array of tools a marketer can use.
Marketing will continue to grow with the use of digital and mobile tactics. Mobile is now demented by customers because they have so many mobile devices and tools in their hands at all times. Social media is predicted to transform consumers into direct marketers through incentives like discounts, giveaways, and kickbacks – making them not Just “advocates”, but “sellers” of the rodents they love to their friends and receiving something in exchange. (Yahoo!
Advertising Solutions, 2013) Pinsetters is a platform that may become a key driver of social commerce because it can showcase products from a variety of retailers in a single online destination. In today’s digital world, brands need to create experiences that engage customers across platforms and spark ongoing conversations. The interaction should be natural for both the brand and the customer – tapping into existing events, trends, and conversations that are already there.