Mina Massage

Business Plan

Table of contents

  1. Table of content.………………………………………………………………………..2
  2. Executive drumhead …………………………………………………………………….3
  3. Aims …………………………………………………………………………………4
  4. Mission ……………………………………………………………………………………..5
  5. Keies to success ……………………………………………………………………… … 6
  6. Company drumhead ……………………………………………………………………7
  7. Product description …………………………………………………………………….8
  8. Monetary value and pricing strategy…………………………………………………………….9
  9. Market segmentation…………………………………………………………………10
  10. Target market section strategy…………………………………………………11
  11. Market needs……………………………………………………………………………12
  12. Scheme and execution summary……………………………………….13
  13. Competitive edge……………………………………………………………………..15
  14. Gross saless scheme ………………………………………………………………………….16
  15. Ad and promotion………………………………………………………..17
  16. Management summary……………………………………………………………..18
  17. Projected net income and loss……………………………………………………………19
  18. Projected hard currency flow……………………………………………………………………20
  19. conclusion…………………………………………………………………………………21
  20. reference………………………………………………………………………………….22

Tocopherolxecutive sum-up

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Mina massage is owned by myna, Miss. Mina has been a accredited massage healer in Korea since May 2005, and will run the concern from a home-based location from following twelvemonth. We will offer massage in a assortment of styles- Aromatherapy, loosen uping handling, athleticss, pes, comforting salt chaparral massages.

This massage concern end that addition of gross and spread out a store to make that, concentrate on client service and maintain satisfaction of client.

Oxygenbjectives

  1. Increase the figure of new clients by 15 per centum within 6 months in concern
  2. Increase figure of day/night clip clients halting by at our company
  3. Extension of company location to Auckland by following twelvemonth
  4. Increase one-year income
  5. Make our stores good known to people in Christchurch

Meterission

Our most of import mission will be running a profitable concern while maintaining high clients satisfaction and addition concern country. We will supply a top quality massage service and continuously work our manner through to supply a better service.

Keys to success

  1. Professionalism: maintaining good boundaries between clients and specializer which includes everything from keeping in secret to maintaining out train up-to-date. As proprietor need to beef up service instruction to staffs that is related to keep gross revenues.
  2. Individual attending: to detail in doing experience to customers’ penchant which is used to enter to retrieve information for future gross revenues method that valuable informations?
  3. Repeat business/Recommendations: Loyal clients will convey more prospect clients for interventions. With good clients service could be urge the concern to friends and households every bit good as to the vicinity.

Company sum-up

Mina massage store is created for the intent of head and organic structure remainder for people. Miss. Mina has been a accredited massage healer in the Christchurch since May, 2014.She will be running the concern from a home-based location since following twelvemonth. Since first obtaining her licence, Miss mina has systematically taken more instruction categories than required and continued with her grade and studied more and more assortment of massage and other curative techniques including general massage, nail attention, pes attention, portion of organic structure attention, deep Tissue, athleticss massage, meridian massage aromatherapy even shop atmosphere. Miss Mina choose in a broad scope of massage manners, and listens carefully customers’ demand and penchants.

As the proprietor has suited and sufficient accomplishments to get down and run this concern, I believe that therefore chance to open a new concern is a really of import factor.

Phosphorusroduct Description

Mina massage is more particular than other store which mean is possible to acquire this service tailor-made, organic structure, seventh cranial nerves, anti-aging interventions that can be adapted tosuit single gustatory sensations. For illustration, clients who have sensitive tegument can take massage type and utilize particular expression of massage pick. Mina Massage store will besides offer a full retail line of decorative merchandises, aroma oil, fragrant tapers, manus attention tool and other beauty merchandises. These points retail monetary value will run between upper limit of $ 100 and lower limit of around $ 50 per point.

The most popular services offers by Mina Massage are as below:

Aromatherapy with either organic structure wrap, chaparral, or massage ( do monetary value depend on oils of quality ) – 1 hr or 2 hours this massage helps clients to recovery organic structure and tegument

Relaxing managing massage-one and half an hr this massage makes client to experience better

Sports rub down -1hour this massage helps the circulation of the blood

Foot massage with pes attention -1hour for recovery feeling if weariness and tenseness

Comforting salt scrub-50min this is for exfoliation and soft tegument

Phosphorusrice and Pricing Strategy

Basically, I will put Mina Massage store rates to per hr, half hr and one and one half hr in conformity with what other in the country are bear downing. I will offer a lower monetary value if the client is ill and needs more comfort from the massage. Besides I will do voucher event that is most of import of sell selling from seeking lower monetary value clients with good service. For illustration some clients might necessitate a massage three clip a hebdomad nevertheless, if the client feels that the monetary value is non rather low-cost, we can offer a voucher publicity that can buy to salvage the client some money. Such as bargain 10 vouchers, and acquire 1free voucher. Another alternate program is that we can offer free half hr massage vouchers. In this instance, people can merely pay for an extra half an hr in order to acquire the full hr.

Since every client is expected to do the most out of a price reduction, or a good value, I will seek to offer even more discount chance to pupils, pregnant adult females and seniors etc. we will besides offer particular bundles on Valentine’s, Mother’s twenty-four hours etc. I will ever seek to work with the client to run into their demands and wants.

  • Mina Massage services offered will include:
  • Aromatherapy with either organic structure wrap, chaparral, or massage ( do monetary value depend on oils of quality ) – 1hour or 2hour $ 100/ $ 200
  • Relaxing managing massage-one and half an hour/from $ 130/ $ 80
  • Sports massage -1hour/ $ 170
  • Foot massage with pes attention -1hour / $ 150
  • Comforting salt scrub-50min/ $ 150

Mina massage besides offers 10 % price reductions to clients such as over 65 old ages old, under 18 old ages old

Meterarket cleavage

Our marks for possible clients are Chinese, Korean and other local people of Christchurch. There are extended market topographic points in a local country. The clients will be from every age and gender with single and family incomes greater than $ 25,000. However the massage usually uses from30-55 ages of female which the mid-high/high income work force who most have a occupation and plentifulness to free clip. Besides some clients come for relieve emphasis signifier work topographic point or household.

The Kiwi group are distributed widely over New Zealand who prefer relaxed atmosphere and a pleasant conversation with massage. We will fix aroma tapers, authoritative music and herbal tea to fit our Kiwi customers’ demands.

Besides we will develop our staff to portion a common involvement with clients to offer them more individualized service

The Chinese group is interested to follow Korean famous persons called ‘Hanrue hot blast’ . They besides desire beautiful tegument that can be possible to alter their value of life with massages irrespective of gender and age. This concern tends to convey another net income from the clients that like purchasing cosmetics, manus attention, pes attention etc.

The Korean group by and large desires a psychological stableness by massage or interventions. As a response to those demands, our massage healers will offer a scope of quality massage such as herbal redress and olfactory property taper for recovery which is specially designed for them.

Thyminearget market section scheme

Our clients can be classified into three classs ; Kiwis, Korean, Chinese, besides the obvious differences in the manner of massage or interventions each of these prefer, Mina massage intervention for both work forces and adult females. Our purpose is to reconstruct the body’s natural balance and well-being through skilled, curative service.

The most of import client to aim is professional workers because they have higher incomes than other people that is related to keep clients

Meterarket demand

Harmonizing to some client reappraisals of some massage stores, they have received standard relaxation massage, aroma oil massage, foot massage and manus massage with attention. However, most clients desire to experience comfy during the massage and any other clip in the store. To cover with this, we will supply drinks so clients can bask tea after and before the massage. Besides we will do a homely atmosphere by supplying cosy couch with natural ornament, books and magazines, fresh flower, displayed to make a natural ambiance

Todaies, people life is tired and nerve-racking, so they need to rub down service to assist them to loosen up and mental stableness for the hereafter.

Secondtrategy and execution sum-up

Merchandise

Mina massage is professional accomplishment of loosen uping and mending that has been good educated for long clip. The massage accomplishment came from expert techniques in Korea that is extremely appreciated in my state. Specialist completes a 4-year class of survey and more learn the theory through pattern to get the hang the technique. Besides some specializer to larn to pattern the finger-pressure intervention which spares no strenuous attempts that is one of the keys to success and another thing is ambiance in the store that ornaments like an informal ambiance, loosen uping music, olfactory property tapers, herbal drink that is of import to clients’ wellness.

Phosphorusricing

The pricing is value of service that client would pay for the service. Mina Shop’s chief clients are those who earn an one-year income of $ 80,000 or above and hence the monthly footing after revenue enhancements histories for $ 5,678. Assuming that 7 % each individual’s income is to be spent on personal attention services and that each client visits a massager parlour 2 times per hebdomad on norm, clients will be able to pass about $ 100 per massage session.

As discussed in the above subdivision, the pricing inside informations can be referred to as above.

Phosphorusromotion

Advertising – usage newspaper, community web sites and rumour.

Gross saless publicity – bargain 10 vouchers, and acquire 1free voucher, 10 % price reductions to clients such as over 65 old ages old, under 18 old ages old

Online sellingMina Massage web site where clients can book rub down for cheaper monetary value and massages information.

Phosphoruslacing

Our store is located in Riccarton which the most possible country because of safety, easy accessible by the auto the distance of about 10 proceedingss from metropolis. In add-on the Riccarton promenade has a big drifting population.

To assist clients to loosen up and hold a good clip, Mina massage offers loosen uping music, olfactory property taper, and herb tea etc.

Competitive Edge

Our rivals are distributed around our store such as Thai Massage, Chinese Shop, nail art with pes attention shops etc. in Christchurch that have possible market growing factors which act as a powerful stimulation for our store. We will be supplying our ain alone service like manicures, seventh cranial nerves and massage free of charge within the standard massage clients. We hope that our singularity will pull more clients and earn their trueness.

Mina Massage is competitory because it has good location, a good web site, and pull offing hard currency flow.

Gross saless Strategy

Mina massage makes regulation which Payment due earlier service. No Credit will be given to clients to forestall problem after service besides when clients pay we offer the price reduction that based on common trust. If be necessary that besides we can offer by $ 10,000 Credit monthly. Mina massage have competitory service and pricing that Can non compare than other massage store such as utilizing quality oils and cosmetics, loosen uping music, nature sounds or silence as the client favours. Besides we offer differentiated and assortment of manners massage if they want be specific countries of the organic structure massage – shoulder, custodies, pes, belly etc. usage tools hot rock, hot oils, paraffin, face mask battalion, beauty machine that more utile client’s experience

Ad and Promotion

We will utilize newspaper advertizement such as Korea Review. Besides we will use community web sites like Net Zealand. Our silver slug for advertisement issues is rumour. Since our chief mark clients are largely portion of a little local society, rumours and verbal communications between members are important for our concern to go good known. We will besides offer each client unique service, and undertake events such as free vouchers and trueness card.

It will be us a just sum to put up our advertizement since free newspapers’ budgets depends on advertisement. Besides, holding trueness card would besides bespeak that it will be us to supply our client a free service ( if offered by trueness system ) .

Management Summary

The proprietor of concern and supervisors and directors of different parts will work together to pull off the concern. The direction team’s instruction degree and work experience is expected to be sufficient plenty to supply a professional service to our clients.

Payments to our direction squad would be based on fortnightly footing to avoid excessively much impact to our budget and easy direction of employment reclamation and alteration period.

Roentgenesumes for Massage Therapy

Meterina Massage

103aRiccartonPeverel street

Cell: 021 0838 9272

minamassage @ massage.com

making of massage and experience

Curativeand athleticss massage enfranchisement

Over5years experience inKorea

Thatchmassage skill 3years

Projected Net income and Loss

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This is projected net income and loss illustration However, the gross revenues gross depends on every month and session besides the fixed disbursals will be mutable harmonizing to fortunes.

Projected Cash Flow

http://www.bplans.com/family_clothing_business_plan/images/5f161b46576c4280aefa3459afc9a065.png

This is projected hard currency flow illustration. The undermentioned hard currency flow tabular array shows us with a consistent positive hard currency flow throughout the passage.

Decision

Which one is best massage store – mina massage or other massage?

Of class myna massage is fantastic pick that’s why the proprietor reminds staff about client service and direction of client repeatedly which is competitory factor and has robust run an organisation.

Literist ofMention

  • Bplans. PALO ALTO SOFTWARE.ALL RIGHTS RESERVED. 1990-2014. mending touch massage physical therapy massage concern program,

hypertext transfer protocol: //www.bplans.com/physical_therapy_massage_business_plan/executive_ summary_fc.php

Bplans. PALO ALTO SOFTWARE.ALL RIGHTS RESERVED. 1996-2014. Day spa concern program

hypertext transfer protocol: //www.bplans.com/day_spa_business_plan/products_and_services_fc.php

WENDY VARKER, Director. 2014 Beauty advancement Thai massage watering place

hypertext transfer protocol: //www.beautyprogress.co.nz/Our-Services/Thai-Massage/

Wikimedia Foundation, Inc. , 2014. Cash flow

hypertext transfer protocol: //en.wikipedia.org/wiki/Cash_flow

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