Gemlike Usage in India and The Philippines – Part 3 – Jan Mobile http://www. Jan. Com/blob/mobile-usage-in-India-and-the-Philippines-part-3/ Products Blob Case Studies Global Partnerships About Contact Mobile Usage in India and The Philippines – Part 3 Part 3 of a 4-part series on mobile usage in India and The Philippines 18. 07. 13 Jan Research Technology We have already presented part one and part two of our four-part series on mobile usage in India and The Philippines. Today we present part three.
Each day we will release a new graphic containing data from a survey of over 1,000 Jan mobile search panel members. The survey was conducted on July 16, 2013 in India and The Philippines. Part three focuses on the brand of mobile phone consumers plan to buy next. Take a look at the results of our survey below. Be sure to check back each day this week for a new set of data. If you would like to submit a question to our emerging market research panels, reach out to us on Twitter: @Jan and we may ask your question in our next survey. Of 3 9/10/2013 8:14 PM Mobile Usage in India and The Philippines – Part 3 – Jan Mobile Part three of our four-part series on mobile usage in India and The Philippines. Check ace each day this week for a new set of charts. Each graphic contains data from a survey of over 1,000 Jan mobile research panel members conducted on July 16, 2013 in under 24 hours. To conduct your own Jan Research surveys, visit us at wry. Jan. Com, reach out to us on Twitter: @Jan, or email [email protected] Com Check back tomorrow for a full summary of the results from our survey on mobile usage in India and The Philippines.
Want to submit a question for our research panels? Reach out to us on Twitter: @Jan Tweet In both India and The Philippines, Samsung was the most popular brand of mobile phone among consumers. Over 35% of respondents in each country said that they plan to buy a Samsung phone as their next mobile handset, with many even naming the exact model they will purchase. When asked why they plan to buy a 2 of 3 contact Local players MicroVAX (India) and Cherry Mobile (Philippines) each garnered about 4% of the vote.
In India, local manufacturers, such as MicroVAX and Carbon, have already begun eating away at the semaphore market shares of large international brands. Many first time semaphore buyers, who do not have the disposable income to spend upwards of $900 on the top-of-the-line Apple or Samsung models, often urn towards more affordable offerings from local companies or international brands, such as Monika or Hawaii, which offer an array of smartness priced under $150.
As tens of millions of consumers in both India and The Philippines start to earn enough disposable income to purchase their first smartness, the brands poised to capture this consumer base stand to gain a significant portion of the country’s market-share. Which mobile phone brand do you think is most likely to capture the largest market- share in emerging markets? Let us know on Twitter: @Jan. Off