Father Daniel Mary. is a prior of the Carmelite Order of monastics in Clark. Wyoming. has a vision that he could reassign the little brotherhood of 13 monastics populating in a little used as improvised parsonage into a 500 acre monastery that would include adjustments for 30 monastics. a Gothic church. a convent for the nuns. a retreat Centre for visitants. and a hermitage presented a formidable challenge ( Turnipseed. p. c-2. 2010 ) . His vision could non come true unless he could afford a new topographic point and have adequate money for it. He saw a spread for sale and knew that. that would be the perfect topographic point where his vision would come true. The current listing of this spread was 8. 9 million. The lone money they had was a 250. 000 contribution to the Carmelites. and 75. 000 that the monastery has earned from their first twelvemonth of their mysterious monastic coffee-roasting operations. and with that. they need to purchaser a larger roaster because the other roaster reached its capacity. The new roaster will be the monastics 35. 000. External Analysis

Strengths- Internal
* They have the Mystic Monk Coffee concern so that gives them money influx. * They do hold some money flow/ contributions to get down purchasing the spread. * Each brother has their ain sets of accomplishments so they do work throughout the twenty-four hours. * More than 69 million Americans were members of the Catholic Church. Weaknesses- Internal

* They do non hold adequate money to to the full purchase the spread.
* They do non hold advertisement.
* The disbursals are high.
* The monastics have a non-continuous work agenda because every now and once more they have to halt work to pray. This will drive them off from doing the money they need to purchase the spread and the new roaster for their Mysterious Monk Coffee concern. * The Mystic Monk Coffee does non hold adequate clients so they do non do a batch of money. * Limited selling marks.


Opportunities- External
* They Carmelites could perchance acquire more contributions or anyone from outside the monastery could donate. * The Cody Business proprietors set up a New Mount Carmel foundation to assist the monastics raise money towards the spread. Threats- External

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* Person else could purchase the spread before Father Daniel Mary does. * Lose money from purchasing the new roaster that will be them $ 35. 000. * Other java concerns such as. Starbucks. Seattle’s best. and Great Mountain Coffee Roasters. are overmastering the Mystic Monk Coffee concern because they are so far off from society.

The Fish Bone analysis

Low Income
Low Income

Time
* Work agenda is non uninterrupted because they have to pray.
* Spend 8 hours a twenty-four hours praying

Time
* Work agenda is non uninterrupted because they have to pray.
* Spend 8 hours a twenty-four hours praying

High Expenses
* High runing cost for the concern
* Old roaster may non work up to criterions
* Expense cost is high
* Revenue is low



High Expenses
* High runing cost for the concern
* Old roaster may non work up to criterions
* Expense cost is high
* Revenue is low



Selling
* Advertising is hapless
* Target markets are limited
* Isolated from society
* Tight agenda everyday
Selling
* Advertising is hapless
* Target markets are limited
* Isolated from society
* Tight agenda everyday








Capacity
* Old roaster exceeds capacity
* They have to purchase another/new roaster

Capacity
* Old roaster exceeds capacity
* They have to purchase another/new roaster

Internal Analysis
Fiscal Strengths
* The Mystic Monk Coffee has more than 69 million consumers of this peculiar type of java and those are merely the people who are members of the “coffee club” . They have more people who are around their community who will purchase their java besides so it is non merely the people who order online. This will assist them because they do hold a batch of consumers purchasing their merchandise and they are doing an income. The monastics have already made $ 75. 000 from selling their java. * Other fiscal strengths they have are the Cody concern proprietors who have formed a foundation for the monastics to assist them raise money for the New Mount Carmel. which is an excessive chance for the monastics to raise adequate money. Speaking of contributions. they besides have the money from the White friars because they got a contribution of $ 250. 000. Fiscal Failings

* They do most if non all their advertisement on their web site. which is ( www. mysticmonkcoffee. com ) . so this makes it difficult to publicize to other people who do non cognize where this location is or have ne’er heard of it. If they would publicize to other topographic points in the universe and do it more popular they could acquire more income in. One manner the monastics could acquire more clients would be to set on the web site that there is an unfastened house. and that all the members of the “coffee club” can come and for them to convey household members and friends. These clients can see the java and see how the monastics make their java with their ain eyes alternatively of telling it on their web site. This manner they will convey in more people which so equal’s more money for the monastics which so equal’s more money towards the New Mount Carmel foundation. * Other fiscal failings they have are the roasters. The old roaster is transcending its capacity and non working to the full efficiency to do the best java. so this means they will hold to purchase a new one. The new roaster will be them about $ 35. 000. This will take down their opportunities of acquiring the spread every bit shortly as they hoped but in order to acquire the spread they need money and purchasing the new roaster will be a good chance to do the java with a more rich- fresh gustatory sensation to it. Options

The distinct options they have are ;
* They could make nil.
* Father Daniel Mary could set on an unfastened house for the populace.
* Advertise to the populace.
* Do a certain sort of fundraiser.



Discussion of the options
The first alternate I had was that they could make nil. I put that down as an option because the monastics can merely maintain on making what their mundane undertakings are and make the money that manner. This peculiar option would be a longer much slower procedure of doing that excess money for the New Mount Carmel but it would be there day-to-day modus operandi. what they like to make and basically what the know. The 2nd alternate I had was seting on an unfastened house. As you have read in the paragraph under fiscal failings. I have talked about how they should set on an unfastened house to the public and people who are about in their community. This will assist in the long tally because when the over 69 million people. who are already members of the “coffee club” . see that they are publicizing an unfastened house they will convey their friends and household and shortly plenty there will be one million millions of people at that place. They will be able to see how the monastics live. what their life style is and more significantly they will see what they went at that place for. and that’s the java. The consumers of this merchandise will be able to see how the monastics of Mystic Monk Coffee make their java. When purchasing merchandises online the clients do non see what the topographic point is all about all they care about is the java and telling it on-line.

I do cognize that this option does hold some negative affects because most people may non travel the distance to merely see them do the java or in a negative term. some people merely will non care that much. It truly all comes down to the people. I think it will be a half and half ratio but if the 69 million people cared plenty to go a member of the “coffee club” than possibly they want to cognize what goes on behind the scenes or to merely see a different civilization and how they live and what they do. I believe this would be a great chance in many ways and non merely for the monastics. for the foreigners coming in to see what their civilization does and how they work. The 3rd alternate that I thought of was advertizement. The monastics or even Father Daniel Mary should publicize more on their web site to the populace. like I have mentioned above about the unfastened house.

I think that would be a great chance to advance the New Mount Carmel and state the people that if they want to they can set a little contribution into this fund so they can acquire the dream land they all want. On this advertizement they should state the populace a descriptive thought of what their vision is on the land and win the public’s bosom over. They need to advance this everywhere like on the web site. in their store. in other communities around them and merely everyplace they can happen. If person wants something so bad they will make whatever they can to acquire it and advertisement is a start to acquire their dream spread. Another option I thought of that would profit them in the fiscal portion would be to make different fundraisers. This would be a great thought but I am non familiar with their civilization so I do non cognize what or how they could fund-raise. Recommendation

I believe that the one option that would profit the Monastery most would be option 2. the unfastened house. This will value them most in the fiscal country because the clients will really be at the Mystic Monk Coffee and they will see how the production works. Some investors may come across and see that they need money to purchase this dream spread and they may believe it would be a good thought to put into their company. I am non certain if the monastics would hold to that but that could profit them greatly. Many people from around the universe would come and see this topographic point and possibly they could acquire more clients coming in and purchasing their java which would assist them derive more fiscal demands. When they do this unfastened house they could state the populace of their state of affairs and that’s where the investors may come in or merely the people that went to the unfastened house would be generous and give a little or big contribution depending on the individual. This would truly profit them in many countries and acquire them to their end. of having that piece of land that exceeds their vision absolutely. faster with efficiency and effectivity.

Action Plan
The first thing they should make is with their money they got from contributions and the money they already have from the java shop. they should purchase a new roaster. I think that is the most of import thing to acquire right off because it is something they need to foster their concern. The java will besides be much better and fresher because they will hold the new roaster. Then. for a couple hebdomads to a month they should maintain making their day-to-day modus operandi and see how the java concern is making and merely delay and see if they all have gathered a spot more money for the spread plus anymore contributions or anything like that. I think they should wait and see if they get more money contributions etc. . merely to do a significant sum of money of their ain before they go to the following phase. If the concern is non making good or they are non doing any more money or if it is the exact opposite and they are doing money and the concern is making good. if either of these happen so they should decidedly travel on to the following measure.

After they have waited. so they should get down looking at what are the different ways we can raise money? I am non wholly certain what monastics could make to fund-raise the money but if they do than they could do a big sum of money merely by fund-raising. I believe they should fund-raise for a month or a month and a half. That manner Father Daniel Mary can raise a batch more money for his spread. Then after this month or so they should see and open house. This will vouch more clients. more people who are non members of the” java club” and they can besides raise money at this event. Many people from around the universe may come to this unfastened house and imbibe their java and there will be events or the visitants could merely see how different their civilization is to theirs. After the unfastened house is done. because it will merely be a one twenty-four hours thing. they should see where they are in the money section and so travel from at that place onto either purchasing the dream spread or working some more and seeking different things to acquire more money.

Decision
I conclude that the Mystic Monk Coffee instance survey has a twosome of jobs but the 1 that stood out to me was Father Daniel Mary non holding adequate money to purchase his vision of acquiring a spread that is a 500 acre monastery that would include adjustments for 30 monastics. a Gothic church. a convent for the nuns. a retreat Centre for visitants. and a hermitage presented a formidable challenge ( Turnipseed. p. c-2. 2010 ) . I think if Father Daniel Mary would seek different ways to bring forth more money he would be able to raise plenty to acquire his New Mont Carmel. A couple options I have thought of that would profit them would be to set on an unfastened house so that manner people from around the universe can come and the monastics could raise money that manner really efficaciously. Another option would be to fund-raise the money. These options are merely 2 thoughts I thought of out of many ways they can do money. The lone manner they can and will acquire at that place dream spread is to make anything they can to do money. and that’s why an unfastened house and fund-raising stood out to me because they are first-class ways to raise money for new undertakings such as the New Mount Carmel.

Mentions

Thompson. A. A. . Peteraf. M. A. . Gamble. J. E. . & A ; 3. A. S. ( 2010 ) . Crafting and Executing Scheme: the quest for competitory advantage. United States of America: McGraw-Hill/ Irwin.

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