Fascinated by new recipes and cooking method, he continues its momentum in the ass’s and grew up his company through franchise. And in 1 964, 600 stores are open in the United States of America and Canada. Until his death at the age Of 90, Colonel, participated in promotional activities for his brand which is now a multinational. Today, KEF is located in 80 different countries with more than 14,000 restaurants. Three quarter of this growth is occupied by franchises. KEF makes exceptional turnover mainly due to its loyal customers. We have at least 8 million consumers per day.

The brand that used to have 7 restaurants in France, has clearly accelerated its growth in recent years, and had 48 restaurants and aims, now to reach 200 restaurants in 2015. KEF wants to enhance its relationship with France, country where the brand has a significant growth potential, through Franchise. Yum! Brands Yum! Brands or simply Yum (formerly Pepsico, and then called Triton global restaurant until 2002) is an American company based in Louisville, Kentucky. It is the world’s leading fast food company, with about 33,000 establishment in more than 100 countries. The Yum!

Brands owns several fast food chains such as Pizza hut, Taco Bell, KEF, Longhorn Silvers and Food. In 1997, PepsiCo who held the sign of the fast food KEF, Taco Bell and Pizza Hut wanted to disengage. On 7 October 1 997, a new group called, Triton Global Restaurants is created and bought these, creating a new independent set In March 2002, Triton announced the acquisition of Yorkshire Global Restaurants, headquartered in Lexington, Kentucky, and its two brands: Long John Silver’s and A & W Food. On the same occasion the Department announced its intention to change the name of the group into Yum! Brands. The Yum!

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Brands is well known for its values and its polities. Yum values are based on customer satisfaction, “customer mania. I’. They rely on the CHAMPS program. Cleanliness Hospitality Accuracy Maintenance Product Speed As announced previously, Yum brand owns different fast-food specialized in different categories. Here we’ve got the different restaurants: Pizza hut : Created in 1 958 by Dan and Frank Carney in their hometown of Wichita, Kansas. The chain is specialized in pizzas but the menu also includes salads, desserts and dishes based on pasta. It is a franchised chain that is headquartered in Dallas, Texas.

Pizza Hut has 13,500 restaurants in 80 different countries and 1 20 restaurants in France. Taco Bell The Taco Bell brand was launched in 1962 by Glen Bell, a veteran of World War II who had worked in the restaurant industry since 1 946, when he opened his first hot dog stand in San Bernardino, California . Taco Bell is the world leader in the restaurant sector with its Mexican theme. It currently has more than 6,446 restaurants. Long John Silver’s Founded in 1969, the chain is known mainly for its fried fish sticks. The chain also offers several recipes from seafood, for example, shrimp or crab.

Today, Long John Silver’s has more than 1,200 restaurants worldwide. Food The W Food, founded in 1956 by Roy Allen and Frank Wright, is known for its root beer. The company is mainly active in the United States of America where it offers menus of French fries, hamburgers or hot dogs. History Of KEF. Colonel Harlan Sanders was born on September 9, 1 890, in Honeywell, Indiana. He is most known for having founded the very well known KEF at the age of sixty two. He has devoted himself for his fast food chain for 28 years. Sanders continued to visit the KEF restaurants around the world as a postman in his later years.

He died of leukemia on December 16, 1980, at the age of 90, in Louisville, Kentucky. KEF was founded in 1 952 by Harlan Sanders. Before founding an established restaurant, Sanders used to sell chicken sandwiches near big factories for pocket money. Realizing that his sandwiches are quite popular, he decided to rent a motel that could contain 150 persons to open his first restaurant. He named his first restaurant “Sanders court and cafe”. That was the moment when he first invented his very first fried chicken with his secret recipe. This restaurant was immediately a success.

In order to thank Harlan sanders for his contribution and to honor him, the state governor of Kentucky named him Colonel Sanders. With the small amount of $105, Colonel Sanders opened his first KEF IN 1952. Kentucky Fried Chicken went public in 1966 and was listed on the New York Stock Exchange in 1969. KEF popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself as “Colonel Sanders”, Harlan became a prominent figure of American cultural history, and his image remains widely used in KEF advertising.


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