Sun Zi Art of War is one of the oldest and most successful books on military scheme. It had an influence on Eastern military thought. concern tactics and beyond. In this assignment. we will use Sun Zi Art of War Theories into companies chosen. Nokia First. our assignment is based on Chapter Four ( Disposition of the Army ) of Sun Zi’s Art of War. One of the cardinal points of Chapter Four is about a adept general will guarantee undefeatedness when waiting the chance to pique or support the enemy.
In concern circles. we have to make chances to get the better of and put conditions to guarantee that we would non be defeated by challengers. Furthermore. a adept general should possess to measure the opportunities of triumph. There are five phases that need to look into. There are gauging the grade of trouble. measuring the range of operation. computation of ain forces. comparing of forces and set uping the opportunities of triumph. All of these phases are utile till today’s concern patterns.
Nokia is a company involved in digital engineerings. including nomadic phones. telecommunications web. radio informations solutions and multimedia terminuss. Nokia’s history is from 1865 when applied scientist Idestam established a wood-pulp factory in southern Finland and get down fabrication paper. The beginning of Nokia’s journey into telecommunication was is in 1960. Nokia? s Cable Work’s Electronics section started to carry on research into semiconducting material engineering. Content Related to our topic-Weaknesses and Strengths. we would wish to utilize a nomadic phone company as an illustration. which is Nokia.
Nokia is a Finnish transnational communications corporation. Nokia is engaged in the fabrication of nomadic devices and in meeting Internet and communications industries. It is the world’s largest maker of nomadic telephones and it produces nomadic devices for every major market section. Offending and defending is one of the elements in Sun Zi constructs. Sun Zi said: “Those who were adept in warfare ensued that they would non be defeated and so waited for chances to get the better of the enemy” .
It means that we non merely necessitate to assail but need to support excessively. Besides waiting for hances to assail. we need to support ourselves from being defeated by rivals excessively. This construct is being applied on modern concern schemes and patterns. We can see that Nokia is adept in warfare ( concern universe ) . Besides green goodss nomadic phone. Nokia besides offers Internet services such as applications. games. music. maps. media and messaging. Apart from that. Nokia besides comes out with miscellaneous theoretical account of nomadic phone. for illustration. N-series. Xpress Music series. Supernova series and others with different map to pull different scope of nomadic phone users.
Besides that. Nokia’s subordinate Nokia Siemens Networks produces telecommunications web equipment. solutions and services and it besides engaged in supplying free digital map information and pilotage services through its wholly-owned subordinate Navteq. From this we can see that Nokia non merely assail its rivals by bring forthing different sort of cell phone but besides defend itself by holding other merchandises and services other than cell phone. At the same clip. Sun Zi besides mentioned that “the ability that is forestalling defeat depends on oneself. while the chance for triumph depends on the enemy” .
Nokia has its ain preventing licking ability by holding their ain professional interior decorator and Research & A ; Development section. Their interior decorators are assigned to plan some new and attractive theoretical account to pull different degree of nomadic phone users while research and development are carried out to contrive some new map to better the quality and value of the cell phone. Apart from that. Nokia is now be aftering to hold coactions with rivals.
Aboard prosecuting this end of fostering more advanced partnerships. Nokia will besides be looking to research new merchandise classs for Symbian and Smartphone engineerings. widening the range of higher-end engineerings into mid-range devices after they addresses a demand for many people looking to downgrade to less expensive merchandises. particularly in such delicate economic times. Nokia besides comes out with Nokia 5800 XpressMusic as it offers alone value for those who want to see their music on the move. after found that all touch screen devices are sold popularly worldwide.
Besides that. Sun Zi besides said: “Defend when military strength is weaker than enemy and onslaught when forces are stronger than enemy. ” This means that we should support when forces and resources are unequal and onslaught when forces and resources are more than abundant. In the late eightiess and early 1990s. Nokia ran into serious fiscal jobs due to its heavy losingss by the telecasting fabrication division and concerns that were merely excessively diverse.
The company responded by streamlining its telecommunications divisions and by depriving itself of the telecasting and Personal computer divisions. After the strategic alteration. Nokia gained a immense addition in gross revenues from Finland to North America. South America and Asia. The detonating world-wide popularity of nomadic telephones had made the company the world’s largest nomadic phone maker. With solid foundations and sound fiscal state of affairss. Nokia has late programs to develop Salo works runing manner to farther addition production velocity and efficiency for a turning Smartphone market.
Besides that. Nokia besides merge with Intel to be package platforms for future calculating devices. Sun Zi said: “A adept general surveies the ways that can take to triumph. and set up proper organisational construction and control. and maintain jurisprudence and order which will take to triumph. ” The individual adept in warfare non merely cultivates his moral codification but maintains jurisprudence and order. In this manner. he is able to develop policies that determine triumph and licking in war. For illustration. Nokia has a proper organisational construction and control.
Nokia comprises three concern groups which included Devices. Services. Solutions and Market. The four units receive operational support from the Corporate Development Office which is besides responsible for researching corporate strategic and future growing chances. The Devices division is responsible for developing and pull offing Nokia’s nomadic device portfolio. including the sourcing of constituents. The Services division operates in five countries of consumer Internet services: music. maps. media. messaging and games.
This group works with companies outside the telecommunications industry to do progresss in the engineering and convey new applications and possibilities in countries such as online services. optics. music synchronism and streaming media. On the same clip. the Solutions division is responsible for Nokia’s offering of solutions. where the nomadic device. personalized services and content are integrated into a bundle for the consumer while the Markets division is responsible for the direction of the supply ironss. gross revenues channels. trade name and selling maps of the company.
Discussions When we discus about Nokia is company which the first enters into the concern field has the precedence to derive the market and has advantages over other companies. Actually. this is non easy being a selling leader in this industry ; the kink was besides instrumental to take in Nokia’s worldwide attempt to guarantee the fiscal strength and flexibleness. This strong fiscal are help the company able to hold a really strong and efficient human resource squad.
This strong fiscal background aid company to assail its rivals by bring forthing different sort of cell phone and besides support itself by holding other merchandises and services other than cell phone. Nokia believes it should be easy to portion information and content between our cell phone and other devices you use mundane such as Personal computer and the web. This manner it is easy to maintain everything synchronized and guarantee people ever have entree to the things they love. such as music. and the services they use. such as pilotage. whenever and wherever people need them. The mean individual spends between one and two hours per twenty-four hours in their auto.
Given that their cell phone non merely holds their favorite music but now. if it is a Nokia cell phone. comes with free worldwide pilotage services ( Maps ) . the following logical measure is to supply an easy manner to link their cell phone to their auto. This manner services and content from the Mobile can be to the full integrated with the in-car talkers. shows and control systems. Merely as significantly. though. this connexion should be two-way so that the cell phone can entree public presentation information from the vehicle itself and supply more relevant information to the driver.
Nokia company non merely responsible for corporate and engineering scheme. strategic confederations partnerships. research. standardisation. rational belongings rights. and embarking. Nokia has a chiseled and efficient human resources squad that is organisational HR. Business HR. and CPD. These groups work closely with employees and direction to make and transport out all people enterprises. They besides duty for all human resources activity including employee development. direction and leading development. compensation. benefits. staffing and planetary diverseness.
The human resource director besides acts as the ‘hosting manager’ for Workplace Resources. This function involves assisting Workplace Resources achieve their ends by being a treatment spouse for him and his leading squad. Sun Zi said: “The intent of raising such a big ground forces is to accomplish wsift and decisive triumphs. ” It intend in such a large addition in military personnels is aimed at accomplishing wsift and decisive triumph. before a company privation to be success they must raising the employees welfare and their fight bosom. Recommendation
As we know. Nokia. which has entered into the nomadic phone concern since early 1980s. has more beforehand history than other nomadic trade name like Sony Ericsson. which entered the field on October 2001. Therefore. Nokia should maintain on bettering their Mobile phone and devices by utilizing the component of Sun Zi Art of War. Sun Zi said: Those who arrive foremost at the battlefield will hold sufficient clip to rest and fix against the enemy. Those who arrive tardily at the battlefield will hold to hotfoot into conflict when they are already exhausted.
In other word. company which the first enters into the concern field has the precedence to derive the market portion and has advantages over other companies. Since the hallmark of Nokia has been well-known by nomadic phone users. Nokia can derive a figure of its loyal clients. Nokia besides continually to modify and innovative its nomadic phones and devices. and more expensive multimedia and enterprise-class devices. Furthermore. Nokia has more experience than Sony Ericsson in communicating sector.
Furthermore. Nokia Company suited with flexibleness. adaptability and determining with their merchandises when the environment factor occur. like economic recession or rising prices. Indeed. it should non seek to conform. but to transform itself to accommodate the environment. Based on chapter six. the individual who additions triumphs by accommodating to the altering conditions and state of affairss of the enemy can be considered a fable in warfare. When the company meets the obstructions. they besides should be flexible like H2O by altering their tactics to get the better of the trouble to guarantee they are undefeatness by the oppositions.
The Nokia Way emphasizes the velocity and flexibleness of determination devising in a level. web organisation. clearly stated by Nokia’s functionary corporate civilization pronunciamento. The hallmark of Nokia has been well-known by nomadic phone users. but Nokia company besides should redefine its values by develop Nokia’s functionary corporate civilization pronunciamento. The hallmark of Nokia has been well-known by nomadic phone users. but Nokia company besides should redefine its values by develop their merchandise to fulfill client demands and outlook.
Its comes out with the motto. that is “Engaging You. Achieving Together. Passion for Innovation and Very Human” in May 2007. More military personnels would be committed when the state of affairs dictated so. In add-on. Nokia Company need to fiting schemes with land features in the concern environment. This is apparent in the assorted descriptions given to each type of group and the different schemes advocated for them. Based on chapter eleven. Sun Zi emphasized the importance of apprehension and working these different evidences.
He said that the effectual deployment of military personnels. whether they are strong and weak. depends on the apprehension and development of the terrain. Nokia Company should work different subdivision to selling assorted type of nomadic phone device over the state by suiting the low-cost consumer’s demands at the right topographic point. in a right clip. For illustration. Nokia offers a free individualized service to its endorsers called My Nokia which located at my. nokia. com. Registered My Nokia users can avail free services as tips and fast ones qui vives through web. electronic mail and besides nomadic text message.
My Nokia Backup is the service needs GPRS connexion to acquire a free online backup service for nomadic contacts. calendar logs and besides assorted other files. Besides. legion ringtones. wallpapers. screensavers. games and other things can be downloaded free of cost. Then. Nokia develop some strategic to ware their merchandise by utilizing market basket analysis or form a Nokia Fair by promote merchandise at a cheaper monetary value in order to derive more market portion in this modern universe. Decision Through our assignment study. we know that many Sun Zi’s Art of War construct has been applied in today modern concern schemes and patterns.
This has proof by our assignment’s research. The surveies of Sun Zi’s theories are usage in today concern based on the illustration company we choose. which is the Nokia mobile phone company is really utile and effectual. Our research had discovered that Nokia had applied the Sun Zi’s construct of Disposition of the Army as a guideline for accomplishing the company ends. As a decision. the first cognition we learned through this study is we can non ever attack but need to support based on different state of affairs. As we waiting for opportunities to assail. we need to support ourselves from being defeated.
Second. we besides learned that we can construct an unbeatable defend to do the rival hard in assailing us. However. to get the better of the rivals. one has to assail and the opportunities of triumph depend on how strong the rivals can support. The following thing we learned is we should support when forces and resources are unequal and onslaught when forces and resources are more than abundant. Last. we besides learned that the individual adept in warfare non merely cultivates his moral codification but maintains jurisprudence and order. In this manner. he is able to develop policies that determine triumph and licking in war.