Chapter 1

Tourism mean a aggregation of activities, services and industries that delivers a travel experience, every bit good as transit, adjustments, feeding and imbibing constitutions, retail stores, amusement concerns, activity installations and other cordial reception services provided for individuals or groups going off from place. The World Tourism Organization ( WTO ) claims that touristry is presently the universe ‘s largest industry with one-year grosss of over US $ 3 trillion dollars. ( hypertext transfer protocol: // )

Based on The Global Development Research Center, eco-tourism is more on local civilizations, wilderness escapades, volunteering, personal growing and larning new ways to populate on our vulnerable planet. It is typically defined as travel to finishs where the vegetation, zoology, and cultural heritage are the primary attractive forces. Responsible ecotourism includes plans that minimize the inauspicious effects of traditional touristry on the natural environment, and heighten the cultural unity of local people.

Ecotourism or nature-based touristry has become the fastest turning sector of the touristry industry turning three times faster than the industry as a whole [ Huybers and Bennett,2002 ; International Ecotourism Society, 2008 ] . Harmonizing to Ceballos-Lascurain, There can be no doubting of the increasing tendency environment concern allied with the historically prevailing tendency of travel as a signifier of flight to nature, driven by ‘the force per unit areas of urban life which encourage people to seek purdah with nature ‘ hence increasing the figure of visitants to national Parkss and other protected countries ‘ . ( David Fennell, 2008 )

Ecotourism is a sustainable, non-invasive signifier of nature-based touristry that focuses chiefly on larning about nature, first-hand, and which is ethically managed to be low-impact, non-consumptive, and locally oriented ( control, benefits and graduated table ) . It typically occurs in natural countries, and should lend to the preservation of such countries. ( David Fennell, 2008 )

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Penang or Pulau Pinang is one of the province in Malaysia. Penang is situated along the north-western seashore of the peninsula Malaysia. It is merely “ island province ” . Locals are lovingly known as Penangites, many of whom will proudly state you that the province consisting a population of about 1.5 million is a closely knit community of diverse ethnicities, civilizations and idioms. ( hypertext transfer protocol: // )

Based on the Tourism Malaysia 2009 Tourist Arrivals Statistics, Penang was ranked 3rd topographic point for touristry finish among the other province in Malaysia. Where first province were Kuala Lumpur and for the 2nd topographic point were Pahang ( Genting Highland, Resort World ) said YB Danny Law Heng Kiang, State EXCO for Tourism Development & A ; Culture.

Penang was continually bettering their touristry sector. Based on Penang ‘s Chief Minister Lim Guan Eng said that as Penang is taking to go an international metropolis and such metropoliss typically have zoos ( Penang Tiger Park ) . ( hypertext transfer protocol: // )

In this survey, it is to measure the point of position of the populace to Penang Tiger Park as an eco-tourism merchandise in Penang touristry industry in future.

Statement of Problem

In the twelvemonth of 2009, The Chief Minister of Penang Lim Guan Eng had programs to build a tiger park as a new ecotourism merchandise in Penang at Relau Community Park aimed at pulling more tourers to the province. The proposal attracted a litany of unfavorable judgment from the populace and several non-governmental organisations like the Malayan Nature Society Penang Branch.

Certain people might believe that the mantra of ecotourism it takes merely photographs and leave merely footmarks. Due to far excessively frequent misdemeanors of that rule, it maintains the place that the term ecotourism in Malaysia has been perversely interpreted.

While in other states ecotourism means unwraping oneself in nature without damaging it, in Malaysia it means constructing a multimillion-ringgit resort on a distant island while damaging its prized coral reef, building a classy hotel in the center of a jungle composite, cutting down the trees and constructing a tiger park in the center of a metropolis with no history of tiger population.

However, the proposed tiger park on a 40ha secret plan in Relau has been temporarily put off. Chief Minister Lim Guan Eng said there has non been any new development from private companies to day of the month over the proposal.

Goal & A ; Objective


The end of this survey is excessively identify the perceptual experience of the populace to Penang Tiger Park as an eco-tourism merchandise in Penang touristry industry in the hereafter.


The aim ( s ) of this survey will be: –

To place the point of position of Penangites. The thought and sentiment of Penang ‘s people about Penang Tiger Park and place whether they like or dislike Penang Tiger Park as a new touristry merchandise in Penang Island.

To find the impact of Penang Tiger Park. The positive impact and negative impact of Penang Tiger Park as an ecotourism merchandise in Penang.

To place the ability of Penang Tiger Park to lend as a touristry merchandise. The part of Penang Tiger Park in Penang and the important of Penang Tiger Park as an ecotourism merchandise in Penang.


From the aims, below are the hypotheses that had been concluded: –

Peoples agree that Penang Tiger Park as future ecotourism Product.

The Penang Tiger Park will make low impact.

Penang Tiger Park will lend as an Ecotourism merchandise in Penang

Significance of surveies

The significance of this survey is to lend the perceptual experience of the Penang citizens ( Penangites ) thoughts or suggestions sing to the Penang Tiger Park as a future ecotourism merchandise to the Penang province authorities. So that the Penang province authorities can understand the point of position of the populace and looking for good thought from the citizens to travel on with the undertaking.

By carried out this research, the more people will be more understand the of import of sustainable touristry and ecotourism as future touristry merchandise.

Scope and Restrictions of the Study

The range of the survey is the Penang citizens, Penangites. The survey focuses merely in the country around Penang Island such as Georgetown, Tangjung Bungah, Pulau Tikus and Bayan Lepas country. The questionnaires are distributed to selected Penangites around those countries. The inquiries of the questionnaire were formulated based on the chief aims and chief grounds of this survey.

There are some restrictions for this survey. Resources are one of the restrictions. The books, articles and on-line resources for the research rubric are limited. This survey was carried out by merely one research worker. The restriction of work force had made the clip taken for finishing the survey become longer.



2.1 Tourism

Tourism is the universe ‘s largest industry. The World Tourism Organization ( WTO ) is foretelling 1.6 billion international travellers by 2020, compared to 715 million in 2002. For many states, under both developed and developing, touristry is a really of import beginning of foreign currency net incomes and its making occupation chances for people. ( hypertext transfer protocol: // )

Harmonizing to McIntosh et Al, touristry may be defined as the amount of the phenomena and relationships originating from the traffics of tourers, concern providers, host authoritiess, origin authoritiess and host communities in the procedure of pulling and hosting these tourers and other visitant.

Harmonizing to Page, touristry, as a consumer activity, is invariably being developed by the touristry industry and single concerns, as selling is used to develop new thoughts, merchandises and services and finishs. This reflected in the international involvement in developing niche merchandises: vacation yearss focused on specific involvement and activities.

Murphy argue that, as the touristry grew in size and range it become evident that this industry, like others, competed for scarce resources and capital, that its non-consumptive properties did non needfully forestall the eroding or change of attractive forces.

2.1.1 Tourism in Malaya

Malaysia is a state from South-East Asia and it is well-known as a multicultural state. Multiculturalism has non merely made Malaysia a gastronomical Eden, it has besides made Malaysia place to 100s of colourful festivals. . As a people, Malaysians are really set back, warm and friendly. ( hypertext transfer protocol: // )

Because of the geographical background, Malaysia is every bit diverse as its civilization. The state is divided into two parts, peninsula of Malaysia with 11 provinces and 2 provinces on the northern portion of Borneo. Cool hideouts are found in the Highlandss that roll down to warm, flaxen beaches and rich, humid Rhizophora mangles. ( hypertext transfer protocol: // )

Harmonizing to Smith, In Malaysia, touristry sector is the second-largest foreign exchange earner after fabrication. The authorities bureau in charge of advancing touristry in Malaysia is Tourism MalaysiaA or the Malaysia Tourism Promotion Board.

2.1.2 Tourism in Penang

Penang or Pulau Pinang is one of the province in Malaysia, Penang frequently referred to as the Pearl of the Orient, is one of the most picturesque and romantic metropoliss in all of Asia. ( hypertext transfer protocol: // )

The province of Penang consists of the island of Penang and a strip of land on the mainland known as Seberang Prai. The Penang Bridge, one of the longest in Asia at 13.5 kilometer, links the two land multitudes. Ferry service besides available to link the island and the mainland. . ( hypertext transfer protocol: // )

Georgetown the capital of Penang, it is a metropolis steeped in history and tradition yet scintillating with advancement and modern development. On July 2008, Georgetown was inscribed into the UNESCO ( United Nations Educational, Scientific and Cultural Organization ) World Heritage List. The accomplishment of Penang was based on the certain subdivisions of Penang has the most figure of pre-war edifices in all of South East Asia which are still integral. That is why, the island is known as Penang Heritage City. Some countries of this province present a quaint image from the yesteryear where narrow side streets, trishaws, temples and bargainers providing their goods, seem to belong to a disregarded epoch. ( hypertext transfer protocol: // )

There are several of attractive forces around Penang, from nutrient to shopping, from heritage to eco-tourism, and from beach to wellness touristry. Penang was ranked 22nd among the 44 top topographic points to travel in 2009 by readers of New York Times. It is one of the two finishs in Southeast Asia in this ranking. ( hypertext transfer protocol: // )

2.2 Sustainable Tourism

Sustainable touristry theoretical account is related to the moral principle of sustainable development, which in theory supported that people strive to run into their ain demands, most likely measured against the criterion of life presently enjoyed ( World Commission on Environment and Development, 1987 ) . Sustainable development, so, is basically a tradeoff between the demand s and aspirations of the present, and those of the hereafter ( Archer and Cooper, 1994 ) . Butler ( 1993 ) contests the usage of the term sustainable touristry, despite its currency, reasoning that it implies the care of touristry itself, whatever its impacts, instead than the care of the human or physical context within which the touristry occurs.

Harmonizing to Butler et al supported the term sustainability touristry development, affecting touristry which is developed and maintained in an country ( community, environment ) in such a mode and at such a graduated table that is remains operable over an imprecise period and does non degrade or change the environment ( human and physical ) in which it exist to such a grade that it prohibits the successful development and good being of other activities and procedures.

In 1997, Clarke suggested that the development of the construct of sustainable touristry involve four attacks which are polar opposite, whereby sustainable touristry and mass touristry were seen as polar antonyms ; a continuum, whereby sustainable touristry and mass touristry were no longer seen as polar antonyms, but instead it was acknowledge that there were different sunglassess of sustainable and aggregate touristry, which would unify at the center ; motion, an attack which suggested that positive action could do aggregate touristry female horse sustainable ; convergence, is the thought that all types of touristry can endeavor to be sustainable. ( J. Swarbrooke, 1999 )

2.3 Ecotourism

A broad assortment of research workers and writers attempted to depict and specify the term of ecotourism. One of the most outstanding and most quoted definitions possibly because it was the first witting usage of the term, came from Hector Ceballos-Lascurain ( 1987:13 ) . He defined that, the ecological touristry or ecotourism as that touristry that involves going to comparatively undisturbed or uncontaminated natural countries with the specific object of analyzing, look up toing, and basking the scenery and its wild workss and animate beings, every bit good as any bing cultural facets ( both yesteryear and nowadays ) found in these country. ( Luck, 2003 )

In these footings ( Ceballos-Lascurain 1990 ) , nature-oriented touristry implies a scientific, aesthetic or philosophical attack to go, although the ecological tourer need non be a professional scientist, creative person or philosopher. The chief point is that the individual who patterns eco-tourism has the chance of plunging himself or herself in nature in a mode by and large non available in the urban environment. ( Weaver, 2009 )

Harmonizing to the Stanford Research Institute ( 1990 ) , the ecology-minded tourer represents the fastest turning section of the world-wide travel industry, increasing at an one-year rate of 30 per cent. Ecotourism examines the impacts, both positive and negative, of local and international touristry. Ecotourism is a sort of touristry that promotes preservation and encourages sustainable development whilst holding a low impact on the environment. It involves going to remote locations to detect workss and animate beings in their native home grounds. It besides gives the opportunity to see how local people live and work. ( Abraham, 2010 )

Harmonizing to Hundloe, to sum up, good reading services, cultural sensitiveness and engagement with the local community are the three issues which differentiate ecotourism from its cousins – green touristry and sustainable touristry.

2.3.1 Significance of Ecotourism

Sierra said, ecotourism has been described as ‘one of the most powerful tools in the armory of the modern-day environmentalists ‘ . It presents an environmentally friendlier and potentially more sustainable alternate to extractive activities, such as agriculture, logging, excavation, or harvest home of wildlife. It offers local people the opportunity to get away a rhythm of poorness and, by sharing their cognition of the local terrain and ecology with visitants, to develop a stronger sense of community pride and a broader, more planetary position that recognizes the value of biodiversity to all people.A


For conservationists, ecotourism provides an chance for long-run protection of the land and its resources. This is peculiarly valuable sing that the hot musca volitanss of biological diverseness are by and large the poorest parts of the universe, where economic necessity is most likely to drive people to prosecute environmentally detrimental options. Ecotourism is an chance to continue ecosystems and biological diverseness that would otherwise be lost. It is besides a opportunity to bring forth gross to back up research attempts. Entry fees for an ecotourism attractive force can be channeled into programmes that farther scientific cognition about the country ‘s ecology ; that support confined genteelness, rehabilitation, or re-afforestation ; or that monitor human impact to guarantee that trial does non degrade the resource. ( Sierra, 1999 )

Admiting the growing of planetary touristry, it is clear that the relationship between touristry and the environment requires careful direction to understate harmful and maximise good impacts. The outgrowth of ecotourism emphasises the demand for future professionals to develop appropriate accomplishments in touristry and environmental direction. To supply this expertness educational constitutions worldwide have created particular ecotourism programmes at undergraduate and postgraduate degree. ( Sierra, 1999 )

2.3.2 Ecotourism in Malaya

Malaya comprises the Peninsula and East Malaysia on the island of Borneo and covers a entire country of 329 758 km2. The state ‘s clime is warm and humid throughout the twelvemonth. Malaysia is one of the most botanically diverse states in the universe. Malaysia is an astonishing state with infinite copiousness of biodiversity. The state is bestowed with legion natural attractive forces such as astonishing and diverse vegetations and zoologies, white sandy beaches, alien Marine aqua life, heavy rain forests and the oldest and largest caves in the universe. ( Daud, 2010 )

MalaysiaA is so aA alone naturalA and culturalA plus variegation, so that eco-tourism wasA really favourable, A executable, A sustainable andA long-termA signifier of touristry. Malaysia has won The Best Ecotourism award by TravelWeekly ( Asia ) during the Industry Award 2008 which ‘s held in Singapore. It is the 2nd clip that Malaysia was honored after 2007. It was a important accomplishment for a state that prided itself for its natural attractive forces and alone geographical layout. ( )

Malaysia is one of the 12 mega-biologically diverse states in the universe, which boasts at least 15,000 species of blooming workss, 286 species of mammals, 150,000 species of invertebrates and 4,000 species of fishes in add-on to the infinite micro-organisms.In Malaysia, it is non surprising to happen that 75 % of the land country remains forested, with 60 % virgin rain forest, unchanged for 1000000s of old and they are place to an improbably diverse group of vegetations and zoologies. There may still be animate beings, workss, flowers and trees yet to be discovered living beneath its canopy. ( hypertext transfer protocol: // )

Malaysia surrounded by the beautiful ocean with assorted marine life that rely on the delicate balance of an undamaged ecosystem. Turtlenecks from the other side of the universe make pilgrim’s journeies over 1000s of stat mis to nest on Malayan shores. Likewise, visitants from the four corners of the universe make annual visits to our shores merely to witness the charming universe of the undersea. The assorted activities such as caving, hike, jungle trekking, white H2O rafting, stone mounting, bird observation, plunging and river cruising was offered by Malaysia to the tourers. There are besides ecotourism-based events organized to make consciousness about the importance of preservation of the state ‘s natural and cultural assets. Such events include the Tabin Wildlife Conservation Conquest in Sabah, Fraser ‘s Hill International Bird Race and Taman Negara Eco-Challenge competition. ( hypertext transfer protocol: // )

Malaysia ‘s repute as one of the best ecotourism finishs in the part is further strengthened by the inclusion of the Mulu National Park in Sarawak and Kinabalu Park in Sabah in UNESCO ‘s World Heritage Sites List. Langkawi Island which is located in the northern portion of the Peninsular Malaysia has besides been recognized by UNESCO as a Geopark, a rubric given to outstanding geological landscapes in the universe. The island is the lone Geopark in the Southeast Asia and one of 50 around the world.A Meanwhile, Malaysia has besides submitted two other nominations for UNESCO ‘s World Heritage Sites for future consideration: the Taman Negara National Park in Pahang and the Lanjak-Entimau Wildlife Sanctuary and Batang Ai National Park in Sarawak. ( hypertext transfer protocol: // )

While advancing the natural attractive forces in the state to tourers, the Malayan Government besides realizes the importance of sustainable touristry and of equilibrating preservation and development. As such, the Ministry of Tourism, Malaysia, has adopted the National Ecotourism Plan ( NEP ) to supply policies and guidelines for the painstaking development of ecotourism. ( hypertext transfer protocol: // )


Peninsular Malaya

National Park, Pahang

Kuala Gandah Elephant Sanctuary, Pahang

Kenong Rimba Park, Pahang

Sungai Chilling Waterfall, Kuala Selangor, Selangor

Royal Belum Forest Reserve, Perak

Gua Tempurung, Perak

Kuala Gula Bird Sanctuary, Perak

Penang National Heritage Park, Penang

Kilim Geopark, Langkawi Island

Rantau Abang Turtle Hatchery, Terengganu

Redang Island, Perhentian Island, Gemia Island, Terengganu


Bako National Park

Mulu National Park

Niah National Park

Batang Ai National Park

Lampir Hill National Park

North borneo

Sepilok Orang Utan Sanctuary

Kinabalu National Park

Tunku Abdul Rahman National Park

Danum Valley

Maliau Basin

Tabin Wildlife Reserve

Kinabatangan Floodplain, Sukau

Turtle Island

Gua Gomantong, Kinabatangan, Sabah

Figure 1 Examples of ecotourism finishs inA Malaysia


2.3.3 Ecotourism in Penang

Penang was one of the top vacation finish in Malaysia, the country of the island is 285km2 and it is separated from Seberang Prai ( once Province Wellesley ) – a backwoods of 737km2 on the mainland. Due to Penang holding a tropical clime, it offers some ecotourism merchandises in it province. The Botanic Gardens with full-blown trees and the Tropical Spice Garden dedicated spice sanctuary while the Penang ‘s National Park ( Muka Head ) consist of an eco-attractions like the pristine Pantai Kerachut beach and besides a meromictic lake ( a organic structure of sea H2O and fresh H2O that do non blend ) which provide the perfect topographic point for field daies, fishing, swimming and trekking. The Butterfly Farm with colourful butterflies fliting freely is besides a genteelness research Centre. This topographic point is so an eco-tourism treasure. ( hypertext transfer protocol: // )

In the northwest corner of Penang Island lies Taman Negara Pulau Pinang. This discreet nature modesty straddles 1,266 hectares of coastal hill dipterocarps, Rhizophora mangles, beaches, and bouldery shores. In Peninsular Malaysia, it ranks 2nd in size to Taman Negara. Although some parts were logged until the early 1970 ‘s, the wood remains mostly integral. ( hypertext transfer protocol: // )

As a metropolitan national park, it has potential for universe heritage naming. Many species of vegetations and zoologies – including rare and endangered 1s – thrive here, hardly 45 proceedingss from the metropolis centre.A Well-planned entree and substructure will beef up the park ‘s possible for eco-tourism. There are no roads – merely trails, boardwalks, and walkways.Taman Negara Pulau Pinang sends out a strong message about sustainable development. Just as Muka Head ‘s old-timer beacon still guides ships safely to port, Taman Negara Pulau Pinang radiances like a beacon of hope for continuing our natural heritage. ( http: // )

For the beaches, one can see the celebrated Batu Ferringhi, Penang ‘s northern shoreline for its beautiful beaches of aureate sand and deep blue seas. In Batu Ferringhi and Teluk Bahang, all these beaches offer broad stretches of glistening sand with scheduled coves created by mammoth stones in between. It is along this celebrated coastline that resorts of international criterion have sprouted up offering a host of water-based recreational installations such as the Rasa Sayang Resort and Spa, Holiday Inn and Park Royal Hotel. ( hypertext transfer protocol: // )

The Chief Minister of Penang Lim Guan Eng has defended his proposal to get down a tiger park in Relau, This is because he stating that the province needed a new eco-tourism undertaking. ( Looi, 2009 )

2.4 Strategic Planning for Zoo or Park

Strategic Planning are needed to carry on a menagerie or a park. There are many theoretical accounts of strategic planning for non-profit-making, for-profit, and authorities organisations ( Bryson, 198 ; Crittenden and Crittenden, 1997 ; Godet, 2000 ; Gummer, 1997 ; McNamara, 2009 ) . Most involve sixe basic stairss: measuring the province of an organisation ; placing human, physical, and capital resources that are available to the organisation ( what we have to work with ) ; making a vision or make up one’s minding how the organisation should be positioned in the hereafter ( where we want to be ) ; explicating a elaborate program for accomplishing the vision ( how will we acquire at that place ) ; monitoring and measuring advancement ( the extent to which we have implemented the strategic program and achieved our ends ) ; and revising and updating the strategic program ( maintain the strategic program appropriate ) . ( National Research Council, 2005 )

2.5 Tiger Park in other States

2.5.1 Siberian Tiger Park

As the natural environment becomes worse, many animals are endangered and some have died out. The Siberian tiger is considered endangered. It is the largest feline in the universe and is known as the King of the Forest. In the 1980s, it was listed as one of the excellent national protected animate beings of China. To continue this valuable species, the Siberian Tiger Park was built in 1996.

The park is located on the north bank of the Songhua River to the Northwest of Harbin, busying an country of 1,440,000 square metres ( 355.8 estates ) . It is the largest natural park for wild Siberian Liberation Tigers of Tamil Eelams in the universe at present. The park enjoys a favourable foundation for ecotourism and glorious scenery and it is an ideal topographic point for vacation and leisure. There are over 500 purebred Siberian Liberation Tigers of Tamil Eelams here, with 100 seeable to visitants. In add-on, visitants can besides see white Liberation Tigers of Tamil Eelams, king of beastss, lynx, leopards, and black cougar every bit good as Bengali Liberation Tigers of Tamil Eelams.

It is a big park divided into 10 countries, including the immature tiger country, the mature tiger country, and the male monarch tiger country, a walk-to country and a platform for sing the Liberation Tigers of Tamil Eelams. Unlike common menagerie, the Siberian Tiger Park exchanges the functions of visitants and animate beings. Except in the walk-to country and the platform for sing the Liberation Tigers of Tamil Eelams, tourers must take a coach encircled by wire mesh to all the other scenic musca volitanss while the Liberation Tigers of Tamil Eelams roam freely in the Fieldss. The park besides houses some king of beastss which coexist peacefully with the Liberation Tigers of Tamil Eelams. ( hypertext transfer protocol: // )

2.5.2 Tiger Kingdom Chiang Mai, Thailand

The Tiger Kingdom Chiang Mai ( The Tiger Temple ) or Wat Pha Luang Ta Bua is a Theravada Buddhist temple in Thailand and has been a sanctuary for many endangered animate beings including several Liberation Tigers of Tamil Eelams that walk around freely once a twenty-four hours and can be petted by tourers. ( hypertext transfer protocol: // )

Harmonizing to Alexander, Abbot Pra Ajarn Phusit has been taking attention of the abandoned Lttes and other animate beings in Kanchanaburi ‘s celebrated Tiger Temple since 1999, when he found some abandoned tiger greenhorn in the states nearby forest and brought them to the temple to take attention of them.

Pra Ajarn ( intending monastic instructor or caput monastic in Thai ) is a sort, inspirational adult male who does n’t mind presenting for the tourers ‘ cameras and it ‘s easy to see how closely bonded he and the Liberation Tigers of Tamil Eelams are with the manner they respond so fondly to him. After twelvemonth by twelvemonth, the tiger population has grown to 75 Liberation Tigers of Tamil Eelams populating at the temple in the twelvemonth of 2008. To the temple ‘s critics, nevertheless, that population growing is a job, chiefly because they say the temple is using tactics which are illegal.

In the twelvemonth of 2008, the universe renowned carnal trainer Jachinthe Bouchar visited the monastery for her 2nd clip disbursement 2 and a half hebdomads at that place, learning staff carnal preparation techniques. A planned new animate being enclosure will be used for developing nines to fend for themselves, giving them the necessary accomplishments to last in the natural state.

2.6 Decision

Ecotourism is acquiring more of import in the touristry industry. It ‘s non merely supplying the fiscal benefit to the state and supply authorization for local people but is besides minimising the impact to the environment of the state. Ecotourism besides raise the sensitiveness to host states ‘ political, environmental and societal clime. Nowadays, people are acquiring more cognizant on the important of ecotourism.

Chapter 3


Research Design

The intent of this research is to measure the perceptual experience of Penangites to Penang Tiger Park as a future ecotourism merchandise in Penang. Therefore this research will transport out in Penang, Malaysia.

There are two types of research design which is qualitative and quantitative. For this research, quantitative method is chosen. Quantitative method would mensurate the figure aggressive Acts of the Apostless witnessed. Descriptive will be used in this research where information will be collected from questionnaires, or informations will be collected by transporting out interviews or observations if the sample size is little.

Determination of sample size

The sample size of this research is 100 peoples. Questionnaires will be distributed to the selected sample of Penang citizens.

Sampling Design and Technique

There are two types of trying which is chance trying and non-probability sampling. In chance sampling, every unit of population is given an equal opportunity of being selected into the sample. In non-probability sampling, where the unit of population can be voluntaries or those that merely go on to be present when the hunt is done which mean non unit in the population are given an equal opportunity of being selected in the sample. In this research, non-probability sampling will be usage. In non-probability sampling, there are three types of methods ; convenience sample, purposive sample and quota sample.

In this research, purposive sampling is been chosen. By utilizing this trying method, research worker can choose the unit of population is based on the judgement of the research worker as to which subjects best suit the standards of the survey

The Subjects

In this research, non-scientific sampling is been chosen hence, purposive sampling design is applied. The sample of population will be chosen indiscriminately around Penang Island.

The Research Instruments

The research instruments for this research are questionnaire and observation to acquire all the informations and information perceptual experience of Penangites to Penang Tiger Park as a future ecotourism merchandise in Penang. The questionnaire consists of two subdivisions. Section A is the background of respondent which include gender, age, degree of instruction, and business. Section B is the tourer behaviour which the inquiries are asked to happen out the point of position of Penangites to Penang Tiger Park.

Data Gathering Procedure

Data assemblage process is the procedure or processs made in administrating the questionnaires or the research instruments. Due to this research will be transporting out at public countries in Penang Island, hence no demand to seek for blessing from any sector.

Data Processing Method

Data processing method is the procedure of pull stringsing informations is accomplishing the needed aims and consequences. After roll uping all the informations which required by administer the questionnaire to the sample of population, all the informations will be tabulated into graph or tabular array so that it is easier to analyse the day of the month.

Statistical Treatment

Statistical intervention of informations is indispensable in order to do usage of the informations in the right signifier. Raw information aggregation in lone facet of any experiment ; the organisation of informations is every bit of import so that appropriate decisions can be drawn. The perceptual experience or point of position of Penangites will be the most of import informations in order to happen out the solution to work out the job of this research. Therefore, the information which had collected will be record and analyze because the informations demands to be treated in these mention frames.


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