Extra Guidance Notes – To be read in concurrence with the Assignment Brief posted on the NOW system.

The general feedback from the formative presentations was really positive nevertheless there were concerns that some pupils were concentrating on marketing instead than operations direction. It is of import to pull on the operations theory used in the talks and seminars to back up your assignment every bit good as the extra reading set throughout the faculty. Wider relevant reading may besides be referred to.

In finishing this instance assignment your squad should pull on information within the McDonalds and Pret A Manger instances instead than wider personal experience of these administrations.

The undermentioned guidelines ( in red ) have been developed to back up your apprehension of the assignment. These are suggestions instead than instructions and should be expanded upon to to the full run into the brief. Please guarantee you look at the assignment taging grid on NOW to to the full understand what we are looking for in the assignment.

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Body of the study

1. Use 4 V’s theoretical account from Slack et Al ( 2011 ) to the McDonalds instance survey when presenting their original bill of fare. Discourse how these four dimensions may hold influenced their original operations pattern. Include within your treatment the followers: i. procedure

two. layout
three. control
four. quality
v. stock list
( approx. 900 words )

The 4 Vs theoretical account from Slack et Al ( 2011 ) is cardinal to your analysis. What is the 4Vs profile of the original bill of fare?

* In your treatments refer back to the 4 V’s and utilize other models/theory to back up your treatments. In your treatments refer back to the 4 V’s and utilize other models/theory to back up your treatments. Procedure –What is the nature of the procedure and why has it been chosen? * Layout –ensure you consider the theoretical accounts and theory from the talk * Control – this refers to production planning and control. * Quality – how is quality maintained in the bringing of the original bill of fare? * Inventory – what types of stock list are used and why? This is non merely about input stock list. 2. Compare the operations pattern of the McDonald’s instance when presenting the original bill of fare. with the Pret A Manger instance survey. six. what are the differences in their operations pattern? What specific differences stand out to you?

seven. why do these differences exist?
Use theoretical accounts and theory to back up your reply.
( approx. 900 words )

3. Discourse the operations deductions of McDonald’s presenting the ‘made for you’ service. eight. how has the ‘made for you’ service impacted on the alliance between operations and their historical market? What is the nature of the ‘made for you’ bill of fare? Does it aline with the operations used in presenting the original bill of fare? Explain your reply to the full. nine. what specific operational challenges do McDonald’s face as a effect of the ‘made for you’ service? What specific challenges does the operation face in presenting the ‘made for you’- identify the path class of the challenge. ( approx. 600 words )

4. In decision:
* Pulling on your analysis 1 to 3 above ; does your group think the recent alterations in McDonald’s can be sustained? Justify your reply. There is non incorrect or right reply to this inquiry. nevertheless whatever you suggest must be backed up with a logical account. * Briefly reflect on what your squad have learnt from this assignment. In this concluding subdivision please reflect on your acquisition through the application of theory and acquisition as portion of a squad. Reflection is an of import accomplishment you will utilize throughout your clip at NTU. this is hence a good chance to pattern it. Your seminar coach will assist you to understand the procedure of contemplation. ( approx. 500 words )

Lynne Marshall
Module Leader – Operations Management


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