Real Networks ( Real Audio ) Essay, Research Paper

Real Networks

When was the last clip you listened to an audio sample of your favourite music creative person on your personal computing machine? If you answered any day of the month at all you have Real Networks to thank. Real Networks was created by Rob Glaser in 1994 as Progressive Networks and was based out of Seattle. Since the debut of Real Audio, Real Networks engineering has grown to be the most popular format for presenting streaming multimedia over the Internet. Real Network? s initial end has been to develop and market package and services for the mean individual to direct and have real-time sound samples from any computing machine beginning. Real Networks provides downloadable package for new users to register and so put in to their computing machine. With this package an person can now entree? more than 85 % of all streaming media enabled web pages? ( 1 ) . This electronic media company is still a booming leader of its field, and with competition at a minimum, its possibilities are endless.

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Real Networks engineering has become a? must hold? for any computing machine users. Thousands of cyberspace broadcasters stream more than 300,000 hours of Real Audio and Real Video of unrecorded athleticss, music, intelligence, or amusement per hebdomad, non to advert the 100s of 1000s of sites that broadcast pre-recorded media. As of November of 1998, more than 80 million Real Audio participants have been downloaded from the Real Networks? home pages at a rate of about 150,000 transcripts per twenty-four hours. ( 56 ) The Real Networks engineering has grasped many large name corporations such as CNN, ABC, Buick, Gap, and Intel to publicize to consumers and pull new purchasers. ? Real Audio was the innovator in streaming cyberspace sound and is still the best? , says PC Magazine. ( 12 ) With the advantages of Real Networks, companies and consumers have opened a new window of marketing on the cyberspace.

Real Networks offers two chief merchandises ; RealPlayer and RealJukebox. First of all RealJukeBox is

precisely what the name says. After this plan is downloaded and installed, it allows a individual to download music from the cyberspace and shop it on their personal computing machine. These sound files are called MP3? s and can be searched for and downloaded for free. The following merchandise from Real Networks is its most popular one and that is the RealPlayer. The RealPlayer has two separate constituents built in, one for sound and another for picture. The RealPlayer is besides free to download and besides plays MP3? s. The advantage Real Networks offers to its rivals is that all of its package in its simplest signifiers are free to consumers. This free selling attracts companies and concern? s to publicize and back up Real Networks. Real Player besides offers quality near that of a Cadmium and provides consumers with a SmartEQ that automatically optimizes computing machine audio scenes. These two merchandises offered by Real Networks have revolutionized streaming media for computing machine users and created a utile market of advertisement for concern? s.

In decision Real Networks is a successful company because it is a innovator in its field. The cyberspace had really small audio content before Real Networks introduced a nice and low-cost cyclosis audio device. Since the start of Real Networks, inventions and advancement were obtained merely by them and non a rival. Real Networks has pioneered its manner through the market to set up its name along with their merchandise. Since the innovation of these two merchandises, the markets for audio and picture on the cyberspace have exploded. Real Networks has found a merchandise and service to offer that is low-cost and really convenient for the consumer? s wants and demands, and that is the intent of being for any concern.

Galloway, Jeff. ? The Editor? s Choice Awards. ? PC Magazine Sept. 1999: 12-16

Sampson, Ed. ? Real Networks Facts. ? Yahoo or Real Networks.com Nov. 1999: 56 Online.

Sampson, Ed. ? Real Networks Facts. ? Yahoo or Real Networks.com Nov. 1999: 1 Online.

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