Tourism is travel for recreational, leisure or concern intents. The “ World Tourism Organization ” defines tourers as “ Peoples who travel to and remain in topographic points out side their usual environment for more so twenty four hours and non more so one back-to-back twelvemonth for leisure, concern and other intents non related to the exercising of an activity remunerated from within the topographic point visited ” .[ 1 ]

Tourism is universe ‘s largest industries with still more growing potencies. In 2008 there were over 922 million international tourers ‘ reachings with entire grosss of US $ 944[ 2 ]one million millions. Tourism is really of import for many states such as Thailand, Nepal, Egypt, Greece, Fiji, Maldives and many others. Pakistani touristry industry is in growing phase. Both the international and domestic visitants have been increasing and therefore bespeak the potency for new reachings. Pakistani foreign exchange net incomes from tourisms stood at US $ 135 million during the twelvemonth 2003[ 3 ]and were expected to acquire dual in the following three old ages. But due to the deteriorating security state of affairs and on-going War on Terror in Pakistan the touristry could non turn.

Historically and traditionally Dir and Chitral Valleys have remained highly attractive finishs to the tourers, both from abroad and domestic. The touristry has been a significant beginning of economic system of these vales. The industries like transit, hotels and motels, local heritage and civilization etc have chiefly been depending upon touristry. The combativeness and military operation in Dir vale in 2009 has adversely affected the touristry in the both of these vales. With the betterment of security state of affairs and return of normality in socio- political environment in the country it is has expected that the country is likely to pull one time once more the tourers from interior and abroad. Therefore there is need to believe proactive and plan measures/ schemes for the development and selling of touristry so as to resuscitate it with more qualitative and quantitative footings.

2. Broad Problem Area

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The overall research domain in which the research job lies is the topic of direction ; while the research will concentrate on the effects of combativeness and military operation on touristry industry with a position to resuscitate touristry industries, particularly in vales of Chitral and Dir of North West Frontier Province in Pakistan.

3. Statement of the Research Question

The specific research inquiry is to measure the effects of combativeness and military operation on touristry industry in order to urge a scheme to resuscitate the industry with specific mention to vales of Chitral and Dir.

4. Aims of the Research Study

The research would concentrate to get upon following aims: –

To research the potencies for touristry in Pakistan in general.

To research the potencies for touristry of vales of Chitral and Dir in particular.

To determine the province of touristry industry in Chitral and Dir vales before coming of combativeness in the country.

To place the consequence of combativeness and military operation on touristry industry in vales of Chitral and Dir.

The effects of military operation conducted in 2009 on touristry industry in Chitral and Dir vales.

Present province of touristry industry in vales of Chitral and Dir.

To propose scheme / steps to reinvigorate touristry industry in Chitral and Dir vales.

5. Significance of the Study

Economy of Pakistan is based on agribusiness but due to its overall breakability, there is a definite demand to research and beef up other assisting sectors which can lend towards over all good being of economic system of the state. In Pakistan, touristry industry is in growing phase and there is a demand to advance Pakistan as tourer finish. Chitral and Dir vales can lend a heavy ball in this respect with effectual selling strategies, development of the attractive forces and adjustment and other substructure in the country. This survey will research the touristry potencies in two really of import vales of Chitral and Dir and suggest a scheme to resuscitate the touristry industry in these vales.

6. Research Methodology

The research will be explorative, descriptive every bit good as analytical in nature. It will be aimed at detecting the effects of combativeness and military operation on touristry and suggest ways and means to resuscitate the touristry industry. For the intent of focal point analysis and empirical grounds vales of Chitral and Dir will be taken as a mention point for the paper. The survey will be based on both primary and secondary informations, supplemented by information obtained through questionnaires, informal interviews and talk and walk about in the vale of Chitral and Dir. The primary and secondary informations will be collected as under: –

a. Primary informations will be collected through observations by going about and remaining in touristry related topographic points of Chitral and Dir Valleys. The informal interviews of all the interest holders, such as tourers, directors of hotels and eating houses, locals, circuit operators, functionaries of territory disposal of Chitral and Dir and proceedingss of conference on development of Chitral and Dir.

B. Secondary informations will be collected from assorted studies of World Tourism Organization, the studies prepared by Tourism Development Corporation of Pakistan, assorted books, diaries, periodicals, newspapers and other publications sing touristry and the vales of Chitral and Dir.

7. Theoretical Frame Work

The devastation of touristry industry due to combativeness and military operations in the tourer favourite vales of Dir and Chitral triggered this survey. The survey will be developed around the undermentioned theoretical account.

Infra-structure

Available in the country

Security environments

In the country

Development of touristry industry

Selling of the touristry merchandises in the country for domestic and foreign tourers

Finish Attractions for tourers in the country

Facilitation by civil disposal / Government

8. Outline Chapterization of the Research Study

The thesis will be comprised of chapters as follows: –

a. Chapter – 1 This chapter will present the subject of research, explicate its background, narrate research aims, stipulate research methodological analysis and put theoretical frame work to develop the research.

B. Chapter – 2 This chapter will supply a comprehensive reappraisal of related literature, giving an over all position of touristry in Pakistan in general and in vales of Chitral and Dir in peculiar.

c. Chapter – 3 State of touristry in Chitral and Dir before combativeness and the military operation.

d. Chapter – 4 Effectss of combativeness and the military operation on touristry with specific mention to vales of Chitral and Dir.

e. Chapter – 5 Present province of touristry industry with specific mention to Chitral and Dir vales.

f. Chapter – 6 Chapter six would transport research decisions and suggest scheme / ways and means to resuscitate touristry industry, particularly in vales of Chitral and Dir.

Preliminary Bibliography

Alipour, H ( 1996 ) touristry development within be aftering paradigm: the instance of Turkey. Tourism direction. 17 ( 5 ) , PP 367-377.

Ayuni, Mukham Ul Din, Chitral tourer usher, Peshawar, Chitral Book Centre, 2004. Chitral preservation scheme, IUCN, 2004.

Baig, Rehmat Karim, ” Mountaineering and touristry publicity in Chitral ” , continuing study – Seminars on mountain tourism-August 2002, pp.3-31.

Chitral preservation scheme, IUCN, 2004.

Dir ( 2010 ) in Encyclopedia Britannica, Retrieved February 27, 2010, from Encyclopedia Britannica, hypertext transfer protocol: //www. Britannica.Com / EB checked / 1647 94 / Dir.

Dr. Faizi, Inayat Ullah, Doctoral thesis, “ the function of touristry in the economic development of Pakistan ” . A instance survey of Northern countries, development of economic sciences ( 199 ) , University of Peshawar.

Dr. Baloch, Qadar Baksh,2009, August, Balancing the Balance of Payment: Tourism a manner out, The Defence Journal, Karachi, 13/1, pp.36-44

Dr. Baloch, Qadar Baksh, ,2009, Pull offing Tourism in Pakistan, The Journal of Managerial Sciences,

Khan, M-M ( 1997 ) touristry development and dependence theory: Mass touristry Vs ecotourism. Annalss of touristry research. 24 ( 4 ) : pp.988-991. Pakistan and Gulf Economist, issue # 29, July 16-22, 2001.

“ Importance of touristry industry “ . hypertext transfer protocol: //www.tourism-punjab-com / institute – htm ( 23 July 2005 ) .

Ministry of touristry, authorities of Pakistan, hypertext transfer protocol: //www.pakistan.govt.pk/tourism-ministry/index, jsp, 2010.

Northern countries development gateway, hypertext transfer protocol: //www.northerns.org.pk/new.cfm, 17-01-05

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