Classification of Risk: Huntington Stadium
Risk management matrix employed in comparing each risk against the relative loss and frequency of occurrence
Severity of Injury of Financial Impact
· Crowding in the free spectator sideway
· Wet surfaces are likely to cause injury to players
· Poor sanitation in restrooms
· Spectator enters without paying the required fee
· Fan faints due to overcrowding
· Fans miss food at the concession
· Fans are given incorrect change during food purchase (Doyice & Woloman, 2007)
Fan dies as a result of falling over the railings
· Insecurity leads to loss of property by fans
· Possible fight between opposing teams cause bad image
· Stale food causes incidences of food poisoning
· Lack of adequate facilities in bathrooms
· Ushers do not offer quality services
· Players locker room is invaded and their property stolen (Doyice & Woloman, 2007)
Huntington stadium offers a spectator sideway from which by passers can watch the game for free. Crowding on this and resultant physical injury and discomfort can be considered a moderate loss because of the bad image that this portrays of the stadium. Furthermore, this is likely to undermine the security of the fans and the players as gangs can use it as a platform for organization of violence. Other relative costs in this respect pertain to possible incidences of battery because of lack of adequate security in this region. This is likely to discourage the guests from coming back and may have significant financial implications in future.
Wet surfaces lead to moderate losses because of their potential to cause injuries to the players. Besides culminating in a bad image for the stadium, the management would shoulder the financial expenses related to treatment of the fan. Then, poor sanitation in the rest rooms can result to a bad public image that the facility could be accorded. Although it is classified as a low loss, particular attention needs to be given to this as consistent incidences can make the fans to shun away from using the facility. This implies that the management of the stadium would suffer losses in future as a result of low turn up of the fans. In this regard, Mulin, Hardy and Sutton (2007) indicate that restrooms are a sensitive area whose sanitation should be of high standards.
At the beginning of a game, fans usually rush in and this can lead to some entering the facility without the tickets. The ushers need to be observant in this regard to ensure that such incidences do not happen. The resultant financial losses can have detrimental effects on effective maintenance of the stadium.
Huntington’s capacity is 10,000 fans during a single session. In this regard, it is worth appreciating that baseball is a favorite game in the region. Thus ushers need to pay particular attention on the need to maintain this capacity. Although not very common, incidences of fans fainting as a result of overcrowding have a negative impact on the image of the stadium. The fans that are not loyal to this can find it difficult to attend any other game in the stadium.
Also worth mentioning is the quality of services at the concession stands. Usually, the fans attending any baseball game always want to enjoy the entire experience. In order to enhance this, they need to be provided with sufficient food supplies. Usually, Mulin et al (2007) contends that fans are very particular with regards to preferences and in most cases; they prefer pizzas, hot dogs, sausages and soft drinks. Lack of sufficient supplies of these has been a common incidence at Huntington. To counter this, the management should ensure that the concession stands have sufficient supplies without compromising the quality of the food and service. Perhaps diversification of food supplies would enable the fans to have an exciting experience. Lack of sufficient supplies can culminate in a bad image for the facility. This has profound effects on the financial welfare of the facility as attendance would be affected. The incidences of giving the fans wrong change can lead to devastating effects with respect to the image of the facility and loyalty of the fans. This can be attributed to the publicity of the ensuing law suits. Further, the management should ensure that the food is fresh to avoid possible poisoning that can cost the facility its image and significant financial resources.
Although the likelihood of this occurring is low, the possibility of a fan falling over the railings can have far reaching legal and financial implications on the functioning of the facility. The respective management needs to undertake sufficient risk analysis in this regard and ensure that these are in order. The fans need to be assured of their security to avoid loss of property that can affect the public image of the facility. This would also curb incidences of loss of property by the players that has detrimental effects on their performance in future.
The possibility of fighting of fans in opposition of each other is a common incidence that is likely to occur in baseball. In order to avoid the resultant damage on the image of the facility, the management needs to put in place sufficient security to address such incidences with ease. The bathrooms also need to be equipped with enough toiletries like soap and paper towels. Lack of these would amount to decreased satisfaction by the fans and although this can go unnoticed, its impacts on future attendance and the image of the facility can be profound. Finally, ushers are charged with the responsibility of providing guidance to spectators and enhancing order. They need to offer high quality services in this respect in order to protect the image of the stadium and ensure continued attendance by the fans.
Doyice, J. & Woloman, J. (2007). Law and Recreation for Sport Managers. USA: Kendall Hunt Publishers.
Mulin, B., Hardy, S. & Sutton, W. (2007). Sport Marketing. USA: Human Kinetics.