The intent of this single study is to analyse a instance survey: Medical Tourism is good therapy for the hotel industry. The study begins with the debut to the instance by stipulating the definition of medical touristry. The mode in which patients from world-wide countries come to acquire inexpensive and best intervention in states like Thailand, Malaysia, Singapore and India, explains the construct of medical touristry. Significant infirmaries and hotels that comes into spotlight when discoursing approximately medical touristry in Asia are Bumrungrad infirmary in Bangkok, Mount Elizabeth infirmary and Meritus Mandarin in Singapore and Berjaya Georgetown hotel in Malaysia. The 2nd subject of this study specifies about the current and future challenges for medical touristry. The of import issues faced by medical touristry are: Safety and quality confidence and linguistic communication barriers, effectual scheme and follow-up attention and eventually legal issues. Then the solutions to invalidate the above mentioned issues and challenges are declared in the 3rd subject. To interrupt the safety and quality confidence and linguistic communication barriers, the solution suggested is to acquire accreditation like JCI ( Joint Commission International ) or ISO ( International Organization of Standardization ) for the infirmaries in Asiatic states. To hold an effectual scheme, it is recommended that the infirmaries have a clear scheme that implies who to pull, how to pull, when to pull and where to pull. Finally to work out the legal issues, the states are recommended to hold a legal model that exists worldwide to protect the rights of medical tourers. The study is so concluded by consolidating the challenges and the solutions to rectify them in item. This is followed by recommendations that provide alternate solutions to minimise the disadvantages of the solutions cited before. The recommendations tell about the actions that the authoritiess of developing states need to take like back uping the hotels that offer medicines for tourers every bit good as the actions that are to be taken by the hotels and infirmaries to modulate the system, so that the clients are satisfied with a regulative systems in the infirmaries and besides by supplying unvarying pricing policies. The recommendations are followed by the action program that informs about the what, who, when and how will the recommendations can be implemented in existent life state of affairss, therefore reasoning the study by exemplifying that the medical touristry can be a good therapy for the hotel industry.
Contentss Page: Pg.
1. Introduction to Case……………………………………………………3
2. Analysis of current and future issues/challenges…………………… … 3
2.1. Safety and Quality Assurance and Language barriers…………….3
2.2. Effective scheme and follow-up care……………………………….4
2.3. Legal issues…………………………………………………………….4
3. Coevals and rating of possible solutions……………………..5
3.1. Safety and quality confidence and linguistic communication barriers……………….5
3.2. Effective scheme and follow-up care………………………………..5
3.3. Legal issues…………………………………………………………….6
6. Execution of solutions……………………………………………8
Case: Medical Tourism is good therapy for the hotel industry
1. Introduction to Case:
The instance illustrates the construct of medical touristry which has emerged over the past decennary. The high medical costs in United States and United Kingdom has resulted in the scenario where the patients in those states are willing to go to Asiatic states like Malaysia, Singapore and Thailand for their medicine intents. The cordial reception and touristry industries have capitalized this state of affairs and have come frontward with a broad assortment of offers and bundles for the travellers. Since the medical costs in the above mentioned costs are merely a fraction of what could be charged in US and UK, the household members and friends of the patients are able to attach to them. Popular infirmaries in Thailand, like the Bangkok general infirmary and the Bumrungrad infirmary whose patient-base is 50 % foreign subjects reflect the quality of intervention in those infirmaries every bit good as the warm and generous cordial reception. Similarly, the Mount Elizabeth infirmary which is nearby Elizabeth-A Far East hotel and Meritus Mandarin in Singapore are besides important illustrations that support medical touristry in Asia. In Malaysia, the hotels like G Hotel and Berjaya Georgetown hotel in Penang are claiming to be medical tourer friendly hotels because of their close propinquity to universe category infirmaries.
2. Analysis of current and future issues/challenges:
The current and future issues or challenges for the instance are as follows
2.1. Safety and Quality Assurance and Language Barriers:
An of import issue that arises when a patient attempts to acquire treated in a foreign state is the degree of quality and safety in the infirmary. Medical touristry can be affected when the infirmary in the foreign state can non run into high criterions. It is hard for the patients to manage the issue of quality in a far-off state where the patient has ne’er visited earlier. Patients and their relations who are poised to go with them would be disbelieving about the safety and quality confidences that have been made by the foreign state. In the construct of medical touristry, patients normally travel from developed states like US and UK to developing states like India, where the medical criterions are non really high to achieve medical service at low cost. Hence the patients ‘ wellness would deteriorate farther if they land in a infirmary where there are no equal criterions of intervention. Apart from this, there are linguistic communication barriers every bit good. The visiting patients and their relations would endure even more agony if they could non catch up with the linguistic communication of the state where they are to acquire intervention. The patients and their relations ca n’t afford to set down in a state where they suffer because they could non understand the linguistic communication of the physicians and doctors ( Connell, J, 2010 ) .
2.2. Effective scheme and Follow-up attention:
The important component that is losing in many states that wish to pull medical touristry is appropriate selling scheme. For illustration even though Malaysia is a Moslem state, it could non pull patients from the Middle East because of the deficiency of a clear scheme. The states that fail to pull medical touristry, do non hold a strategic program that explains who to pull, how to pull, when to pull and where to pull. These states fail to place which patients can profit from their substructure, how the substructure and the installations can fit with the demands of the patients populating abroad. Furthermore those states do non place which period in a twelvemonth in which the patients worldwide program for medical touristry. Many diseases and medical complications would necessitate followup attention which means the patients must be treated continuously after any surgery in the same infirmary where they got intervention ab initio. In this instance the patients would be required to remain in the infirmary which is far off from their place, ensuing in extra disbursals for the patients. In instance the patients did non obtain follow-up attention, terrible complications and side effects would ensue ( Robinson, P et Al, 2011 ) .
2.3. Legal issues:
The patients who travel from developed states to developing states for medical intervention have to stay by the jurisprudence in those foreign states for any issues. The patients must experience comfy with the jurisprudence and it must protect their cardinal rights and human rights. In instance of breach of those rights in a foreign state, the patients must be able to seek compensation for it. So the patients must be good cognizant of all the rights that have been bestowed on them and the jurisprudence in those states should be simplified and apprehensible to the patients and those who accompany them. In instance of bad results or complications or unsatisfactory intervention for the foreign patients, there is no legal model that works throughout the universe. The legal systems in many states favor domestic patients instead than patients from other states. So this issue restricts medical touristry as the patients from US or UK find it hard to habituate with the legal system of the underdeveloped states. Hence, the quality of jurisprudence and its ability to protect the consumer rights of patients from foreign states is a critical issue that has the possible to impact medical touristry. ( Marketing magazine, n.d )
3. Coevals and Evaluation of possible solutions:
3.1. Safety and Quality confidence and Language barriers:
The patients who visit to states like India, Singapore, Malaysia or Thailand for medical intervention can utilize accreditation from JCI ( Joint Commission International ) or ISO ( International Organization of Standardization ) as a benchmark for placing and dividing quality infirmaries from ordinary 1s. Apart from the US-based JCI and Europe based ISO ; there are several benchmarks around the universe. Merely if the clients know about the accreditation and similar benchmarks, the patients can understand the criterions of infirmaries. So the tourers should be cognizant of the criterions like JCI or ISO to place infirmaries with universe category installations. Hence the safety and quality issues can be solved by cognizing the point of mention like JCI or ISO criterions of the infirmaries to which the clients visit. The linguistic communication barriers can be overcome by utilizing the services of a Medical touristry facilitator, who act as intermediary between the patients and the international infirmaries. The medical facilitator assists the patients like a travel bureau by booking flights, set uping a medical touristry patient ‘s housing, transit and Tourss ( Jcaho, 2002 ) .
3.2. Effective scheme and follow-up attention:
As stated above, a state should hold a clear scheme in order to advance medical touristry. Furthermore the scheme should be relevant to the markets that they try to pull. The states should explicate a program that specifies who to pull Internet Explorer. which patients to pull, so that they can do usage of the appropriate medicines provided by the state. The program should stipulate how to attract- the agencies in which the patients are drawn into their states. It should besides specify the clip period in which the infirmaries can pull the patients. The states that wish to pull medical tourers should be cognizant of the period in which peculiar diseases occur. For illustration there are seasonal diseases like Bird grippe and Chikungunya which occur in a peculiar period in a twelvemonth. The infirmaries in those states must be ready with the substructure required to handle patients with the diseases mentioned above. Furthermore a peculiar part in a state might be specialized to handle certain diseases which mean the states must hold a program about where to pull the medical tourers. To be precise, the states that wish to advance medical touristry must hold a clear scheme which specifies who to pull, how to pull, when to pull and where to pull ( Bookman, M.Z, Bookman, K.R, 2007 ) .
To decide the job of follow-up attention, the infirmaries that attract medical tourers can offer grants in intervention for those people who wish to come for the 2nd clip intervention for the same disease or complications that consequence after any intervention made at the first clip.
3.3. Legal issues:
To decide the legal issues in the state that promotes medical touristry, specific commissariats must be included in the jurisprudence of that state. By default, the commissariats of jurisprudence in any state would prefer the infirmaries in the domestic state instead than the patients who come from foreign states. All the infirmaries must hold JCI accreditation or ISO accreditation, so that the patients who come from foreign states feel secure when they come for intervention from all over the universe. Many commissariats like the cardinal rights and human rights should be given more importance when outlining a jurisprudence that protects patients of foreign states who visit any underdeveloped state for the interest of inexpensive intervention. The organic structures like the Human Rights Commission and Amnesty international should reexamine the jurisprudence in those states that attract medical tourers, so that effectual rights are provided to the patients during their class of intervention. Furthermore, the patients besides should be provided with options to seek compensation in instance of any medical jobs that occur during intervention in foreign states. Hence the universe organic structures like WHO ( World Health Organization ) , Human Rights Commission and Amnesty International should come frontward with a legal model that can be approved by universe states and enforced during any complex issues that arises as a consequence of medical touristry ( Marsek, P.W, Sharpe, F,2009 ) .
The construct of medical touristry boosts the infirmary industry every bit good as the hotel industry in developing states where the patients from US and UK acquire intervention at a fraction of cost that they would hold paid in their place states. Medical touristry is a good therapy for the hotel industry ; nevertheless there are challenges and issues in the signifier of safety and quality confidence, linguistic communication barriers, clear scheme and follow-up attention and legal issues. If the hotel industry has to nurture and prolong its development in the development states, the above issues have to be resolved suitably. The safety and quality confidence issue can be tackled by using for the JCI and ISO criterions and accreditation in the infirmaries. Language barriers can be broken by the aid of medical touristry facilitators. A clear and effectual selling scheme is to be used to map the substructure of infirmaries with the demands of patients. Finally the legal issues can be resolved if a legal model has been established and endorsed by all states.
Medical touristry can be a good therapy for hotel industry if the undermentioned recommendations are given form:
The authoritiess of developing states must supply strong support in the signifier of
subsidies and inducements along with a strong enterprise to advance medical touristry.
There should be good coordination between assorted participants in the industry like infirmaries, air hose operators and hotel directions.
The clients should avoid the perceptual experience that developing states are unhygienic states.
The infirmary directions should develop proper regulative systems to manage broad assortment of instances.
All the infirmaries should set about unvarying pricing policies.
International accreditations like JCI and ISO should be taken by all the infirmaries in developing states.
All insurance companies should come forward to cover overseas medical attention.
The authorities and Multinational companies should come frontward to put in wellness substructure ( dspace, n.d )
6. Execution of solutions:
The authorities can supply a strong enterprise by offering licence to the infirmaries and hotels with fewer demands, so that many private participants come into the concern of medical touristry. The authoritiess can besides supply subsidies for the infirmaries and hotels that offer service at a fraction of cost that is offered in foreign states. The revenue enhancement construction can besides be redefined in favour of hotels and infirmaries that are seen as finishs for medical touristry in a state. For illustration, when authorities revenue enhancements 30 % of gross for normal hotels and infirmaries, the revenue enhancement can be reduced by 5 % for those who are seen as hot musca volitanss for medical touristry. Good coordination among hotels, infirmaries and air hose services can be formulated if all three participants bring frontward a bundle that is seen as inexpensive, best and time-conservative for the patients and their friends who travel along with them. The authoritiess of developing states can present a mulct for those who do non maintain the surrounding in a hygienic mode. Hotels and infirmaries should be encouraged to follow unvarying pricing policies, so that the consumers do non experience that they are overpaying for the services offered to them in the foreign states. Hospitals in India, Singapore, Malaysia and Thailand are drawn towards using for US based JCI or Europe based ISO, so that the patients and their neighbours feel safe when they come out of their state to acquire intervention in an foreign state. Most insurance companies do non hold programs to cover overseas medical attention ; as a consequence people are loath to take intervention from a foreign state. So, if the insurance companies sign up for overseas medical attention apart from life insurance, the figure of medical tourers will increase significantly ( Sharma et al, 2010 )
Therefore if the above recommendations are implemented consequently in all Asiatic states, so Medical touristry can decidedly be a good therapy for hotel industry.