Tourism plays a major function in the economic system of Antalya as economic system of the universe and is expected to go even more of import in the old ages in front. Tourism has a marked impact on employment, the balance of payments and economic stableness for many states. It is labour intensive and therefore a peculiarly good possible beginning of occupations, offering a comparatively high proportion of occupation chances to the lower skilled workers.

However, Antalya is one of the most popular metropolis for summer season touristry because of Sun, see, beaches, historical topographic points and with over 300 5 stars hotels. Antalya has 300 yearss Sun and sea temperature scope between 15 & A ; deg ; C and 28 & A ; deg ; C. Air temperature can mount every bit high as the 40 & A ; deg ; C scope in July and August and in the winter overage of temperature is 12 & A ; deg ; C.

Presents, Antalya besides became a preferable metropolis by most celebrated squads for winter football cantonment organisations and this twelvemonth over 2000 squads has came to Antalya to fix their ego for following football conference season. Since 2001 some of the five stars hotels start to hold large competition each other to construct more and more football composites to hold large capacity for football squads. Because football was the biggest chance for hotels to maintain their ego up while the winter season. Nowadays, tonss of hotels have undertakings to construct golf Fieldss to increase figure and quality of visitants in winter and around 20 of them already built up their undertakings but the capacity of participants are non plenty to fulfill hotels ‘ outlooks yet.

Situation

However, the present state of affairs for Antalya ‘s touristry is that, as a popular summer season touristry metropolis Antalya is non every bit much as popular for winter season touristry yet.

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United land, Sweden, Germany, France are best four states in the winter season for touristry and therefore those states are rival of Turkey in touristry field, and besides which states are close to Turkey such as Cyprus, Greece are besides became as a rival of Turkey in the concern field of winter touristry in past few old ages. For illustration, Cyprus ‘s net income is around 3 million visitants ( bulk of visitants are English ) for every twelvemonth and 1 million of visitants visit Cyprus in the winter ( hypertext transfer protocol: //www.trncinfo.com/tanitmaadresi/2002/turkce/makaleveyorumlar/mu9.htm,2009 ) .

Problem

With the developing touristry sector, figure and capacity of the hotels is besides increasing in Antalya. But the job is there were 170 five stars hotels in Antalya in 2006 but 140 of them have been closed while the winter season period because of deficiency of tourers. Therefore, one hundred 50 thousand people who were working for touristry are unemployed. ( Recorded by Hasan ALAYBEYOAzLU/ ANTALYA, ( DHA ) 14 KasA±m 2006 / SalA± hypertext transfer protocol: //www.milliyet.com.tr/2006/11/14/son/sontur13.asp ) .

Solution

By more effectual advertizement scheme and expression at the ways the advertizement by holding athletics events in the state.

By improving/developing in Golf touristry and betterment in length of stay and increased golf tourer disbursement.

By bettering installations which 1s are more of import for costumiers such as shopping, indoor swimming, rubber-necking.

Evaluations

Ad

DEVELOPMENT OF GOLF

Golf is one of the developing Fieldss in the touristry sector in Antalya as we have seen in the debut of this essay. Because Antalya has warm and clean conditions in the winter while tonss of European state has snow and tonss of rain. Tourist finishs have attempted over the past 10 old ages to accomplish a figure of ends. One of them is decrease seasonality, finish that have traditionally attracted tourers for the grounds of hot clime and beaches have attempted to widen their vacation season by adding merchandises that do non needfully necessitate these properties. For illustration, Spain is now marketed the Costa del Sol as the Costa del Golf with over 30 golf developments lined up along the beach. ( Hudson, 2003 ) Besides in Antalya hotels are start to construct their classs in the green countries merely one kilometre off from the beach and the most popular golf classs are located in the country called Kadriye but it has non reached to aim figure and quality of participants yet.

Picture1. Tat Beach Hotel International Golf Course, Antalya

State

No. of participants

Percentage addition

No. of classs

1985

2000

1985-1992

1992-200

1985

2000

United Kingdom

815,015

1,178,795

12

18

1,859

2,612

Sverige

107,000

439,653

176

49

181

393

Germany

67,332

345,206

141

114

190

583

France

63,724

277,459

205

43

156

511

Spain

29,521

151,080

121

133

84

201

Greece

750

1,230

0

64

5

5

Turkey

480 ( 1997 )

1,500

6

13

Table1. Members of golf nines and figure of classs in some European states 1985-2000

Improvement in quality of golf touristry

By aiming persons who stay longer, pass more, and in some instances demand a higher quality merchandise, an betterment in quality of finish merchandise can be achieved. Such developments have occurred in Cyprus, Sicily and Portugal. By the same item, the attractive force of this type of visitant can assist finishs accomplish an extra purpose of image betterment. It has seen that in the yesteryear, some traditional finishs at the cheaper terminal of the market have been blighted by a hapless international image ensuing from the mass touristry of the younger, lower disbursement section of the population. The edifice higher quality hotels and golf classs can assist alter the type, disbursement forms and in clip, the image of finish.

Improvement in length of stay and increased tourer disbursement, and therefore enhanced profitableness, can be achieved through merchandise variegation. The add-on of new installations to a resort can besides hold the consequence of seasonality decrease and attractive force of different subdivisions of the population.

Economic growing and the attractive force of strong international currency are other ground for golf touristry ‘s development. By leting the edifice of substructure and delivery in quality complex builders and operators, states have been able to accomplish economic growing by pulling foreign tourers.

Development of golf, it is expected that economic systems can be kick started, or speeded up as a consequence of resorts going more profitable, touristry finishs more developed, and infrastructures improved. The attractive force of the golf tourer has become a cardinal mark in the touristry development schemes of parts around the universe as we can see from figure of golf classs in developed states in Europe on the Table1.

Facilities

Decision

As we have seen that, the advertizement is one of the most of import ways to develop in touristry. But on the other manus, to increase figure of visitants in winter season could non be merely with advertizement ; because if there are non plenty installations to the attractive force of targeted visitants, you are non able to accomplish to your end. Therefore, betterment in the golf concern has preferred as a most effectual solution in this essay.

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