Written from the point of view of the Permanent Secretary of the Ministry of Tourism and Sports ( MOTS ) of the Royal Thai Government, this paper is a response to the proposal for sustainable touristry program for the Ampawa Floating Market which was provided by the Provincial Administration Organization of Samut Songkram Province. MOTS is the chief organisation to organize the execution of touristry and athleticss policy so that it will be unified and systematic over the full state.

The ministry ‘s major ends in respects to touristry are described as follows:

To lend to the development of touristry through efficient direction in order to bring forth income for the state and beef up the Thai economic system,

To extinguish and decide barriers to tourism such as environmental direction and capacity control, and

To ease cooperation between the private sector and local communities in order to continue, maintain and reconstruct the socio-cultural heritage of tourer finishs in a mode which will be sustainable over the long tally.

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The Ministry of Tourism and Sports is in understanding with the proposal for sustainable touristry drafted by the Provincial Administration Organization of Samut Songkram Province sing the Ampawa Floating Market. This proposal specifies that the Ampawa Floating Market needs critical planning and action in order to forestall farther environmental harm, reconstruct the socio-culture and local community, command the enlargement of fire beetle watching tour trips, and limit the growing in the figure of place corsets — all of which are a consequence of quickly increasing touristry within this peculiar territory.

However, there are some recommendations that should be emphasized in the treatment paper in order to back up the Ampawa touristry be aftering procedure. This response paper offers a review and response to those recommendations.

Review of the Background Context

Harmonizing to the the proposal, the Ampawa Floating Market is confronting several jobs which need to be resolved through appropriate planning and actions. The emerging issues can be summarized as follows:

Increasing touristry in the locality of the Ampawa Floating Market has led to an addition in the sum of solid waste in the canals because of unequal environmental planning.

The borders of the canals have eroded at an accelerated rate because there are excessively many sellers ‘ boats and tour boats runing in the canals.

The local ecology has changed, impacting species of wildlife common to the country. In peculiar, the addition in the figure of firefly watching boats is alleged to hold had a negative impact on the local fire beetle population because it interrupts their normal night-time activity.

The manner of life of local community has changed, with people in the country be givening to concentrate more on concern net income instead than agribusiness as they had before.

The quickly growing of the place stay concern has impacted upon land usage.

The secretary must hold that the background context of the proposal does demo clear issues which the Ministry of Tourism and Spots could pay attending to at an appropriate point in clip.

However, there is another critical job that is non mentioned in the proposal which should be emphasized and will necessitate planning to decide. The nature of this job is that local people are be givening to travel off from their place towns and sell their belongings. This has resulted in concern people from urban countries coming in and purchasing these places for investing intents. In peculiar, the wooden houses, particularly those places that face the canals or are in agricultural countries, are so converted to be used for concern intents such as place corsets. The chief ground for local people to make up one’s mind to sell their houses and farming area to urban investors is because the investors can pay them a big amount of money ( ASTV Daily Manager, 2010 ) . The traditional manner of life is vanishing because urban people are taking over.

In the close hereafter, if this job is non resolved, the Ampawa Floating Market will go merely like any other concern chance for urban people to work for their ain fiscal benefit, instead than a topographic point where tourers can research and see the true local civilization. The Ampawa Floating Market is in danger of falling into the same destiny as Ampor Pai in Chiang-Mai Province or Damneansaduak Floating Market. Therefore, it is necessary to transfuse in the local people an consciousness of the high value of their traditional manner of life so as to halt this emerging issue.

Review of the Statement of Need: a response to stated demand for the proposed policy and program

The statement of demand proposed the following suggestions to do touristry at the Ampawa Floating Market sustainable in the long tally:

1. Supply a cardinal information centre,

2. Install a proper environmental direction system,

3. Restrict the figure of trips of fire beetle observation Tourss,

4. Restrict the extent of place stay enlargement,

5. Continue the traditional manner of life, and

Generate increased consciousness of the value of the Ampawa territory among tourers and members of the local community.

The above suggestions which were provided in the treatment paper seem to be appropriate because they list the range of which jobs need to stress. However, there are some points which are still ill-defined in the proposal. They should be added to the touristry program as follows:

There should be a timeline – when the proposed actions should get down, and when they should stop.

There needs to be an estimation of the fiscal cost to implement this program, and a budget should besides be present.

The program needs to include believing about the return on investing that would be in consequence before and after implementing the program and its policies. Megan ( 1995 ) argued that there is ever a struggle with respects to fiscal support for sustainable touristry or traveling green on concern. Therefore, appropriate solutions need to be found.

The proposal is based upon the general thought that touristry planning requires a collaborative attack among assorted organisations who support the program ; but it does non supply an equal description of how to set up coherence among the assorted stakeholders in the local community and the authorities to guarantee its acceptance in touristry planning and policy. It should stipulate which bureaus must be involved in this planning procedure.

Finally, a full treatment of the strengths and failings of implementing this touristry program and policy must be conducted.

Review of the Scope of the Proposed Plan: designation of possible policy attacks and instruments that the program or policy will see ( this helps scope or supply way to those who might be fixing the plan/ policy )

Harmonizing to Bridgman and Davis ( 2004 ) , there are four types of policy instruments: 1 ) Advocacy, 2 ) Money, 3 ) Government action, and 4 ) Laws.

The proposed touristry program uses all of four types of policy instruments. It is possible to utilize all four policy instruments in be aftering for the development of cultural touristry in the Ampawa Floating Market ; but utilizing all policy instruments at the same clip would necessitate excessively much clip to make an understanding on new planning or policy. By the clip new policies had been agreed upon, it might be excessively late to decide the serious jobs that are emerging in that country right now. Since Torahs can non be passed within one twenty-four hours, it takes a long clip to see all the advantages and disadvantages of the new policy. Furthermore, these affairs are of concern to investing excessively, because the aim of planning and policy should non merely be to minimise the negative impacts of touristry, but to maximise fiscal returns.

As a representative of the Ministry of Tourism and Sports, I have identified other possible policy attacks and instruments that should be taken into consideration. They are as follows:

Advocacy instruments: In the range of the proposed touristry program, it is recommended that an information centre be established to educate people. However, harmonizing to Ampawa Chaipattananurak ( 2010 ) , there is already a local exhibition room in Ampawa District which was established to educate tourers and the local community about the historical value of Ampawa. Therefore, it is non necessary to construct more information centres to educate tourers and local people, because it would be a waste of money.

Monetary instruments: The range of the proposed program suggests that there should be an appropriate sewerage intervention system in Ampawa to better and keep the H2O quality in the canals. It besides states that there needs to be a suited waste direction system. In add-on, punishments or mulcts which function as pecuniary instruments to deter people from littering in the public countries could be established. The Ministry of Tourism and Sports agrees to the thought of utilizing pecuniary instruments to ease the execution of the suggestions above. Installing an environmental direction system would necessitate considerable investing, but when compared to the benefits that Ampawa would have in the long term, the value of this proposal is incomputable.

Government action: One portion of the proposal suggests restricting the figure of tourers take parting in fire beetle observation Tourss. This capacity control issue must be considered with the uttermost attention, because any alterations to the figure of tourers affects community gross. If the figure of tourers were limited, it could ensue in a lessening in the income of people making concern in the Ampawa country. This would most likely to raise the degree of unemployment amongst the local people.

Legal instruments: The proposal suggests set uping Torahs to restrict the enlargement of place corsets. We do agree with this proposed program to do Torahs which restrict land usage. Even though the place stay concern generates important income for the local community, the ministry feels that if there are no bounds to the enlargement of the place stay concern, cultural touristry in Ampawa will finally be destroyed.


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