For every assignment that I have to make within my class I have to make research. Therefore it is critical that I understand types of research. its intents and how it is used within the Creative Media Industry.

Within this study I will look at different types of research. giving illustrations from my ain work every bit good as published research to back up each type. I will look at research methods and beginnings. I will look at industry organic structures that carry out this research within this study.

‘It can be used to find the fiscal viability of a future production. to garner a scope of information relevant to the content of the production. or to help with the planning of proficient and logistical demands. ’-EdExcel Unit 3

Part 1- Types of Research used within the Creative Media Industry

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Types of Research Carried out within the Creative Media Industries fall into two classs:

Quantative and Qualitative Research.

Quantative Research

This is carried out by the Media Industry to analyze the figures and facts of what people are watching. purchasing. listening to. reading etc. This research information is of import to demo what is popular within the public and widespread audience in footings of what are people purchasing. observation and whether it is consistent ore mutable. This research can be monitored. day-to-day. hebdomadal. monthly. to give an accurate contemplation on tendencies of involvement. Quantative research shows what the populace are prepared to put into either financially by purchasing a merchandise or puting their clip into sing or reading a merchandise. This is of import as finally the audience is the consumer and hence cognizing quantative based information gives way as to what to make and bring forth more or less of in footings of content and besides from a production point of position. an indicant of difficult transcripts of films. magazines. books. cd’s to bring forth so it is really of import for the economic system as a whole as this filters through to other industries and affects employment. By Quantitative Research we can measure- Programme Ratings. Website Hits. Readership Circulation Figures. and Box Office figures. DVD and CD Gross saless and Game Gross saless.

Administrations responsible for obtaining this information and figures include: World Wide Web. shot. co. uk- Television Viewing Figures
World Wide Web. bfi. co. uk – This site provides Box Office Figures for UK Movie Releases
World Wide Web. rajar. co. uk – This site provides Radio Listening Figures www. rudiment. co. uk- this administration provides circulation figures for newspapers and magazines. I Tunes Chart give information of the most popular purchase/ downloaded music which shows the popularity of music at the current minute.

BARB- Broadcasters Audience Research Board. This administration is responsible for supplying the official measuring of UK telecasting audiences. Barb is the official measuring for this Media Sector. They carry our research on countries such as what Television channel is being watched. comparing sing figures between Television channels. comparing sing figures for single programmes. and who is watching these programmes based on the population of Television having places estimated at 26million. This research is carried out by the 2nd and delivered minute by minute.

Rajar-Radio Joint Audience Research is the official organic structure for mensurating Radio Audiences within the UK. It is co-owned by the BBC and Radio Network. This produces its informations quarterly and provides comprehensive and elaborate hearing figures for Radio Networks. The information Rajar provides includes existent listening range and range per centums and inside informations mean hours per hearer and per centum Listening portion. all critical for the Media Industry and Advertising intents besides.

ABC-Audit Bureau of Circulations is the official industry organic structure for media measuring. They carry our research to pull off media industry demands. They focus on quality and criterion within their research so that it is accurate. dependable and trusted for the media industry to work with. They use a nose count manner attack which is specific and through figures instead than study samples. which provides a concise accurate contemplation of the market and merchandises. They publish a assortment of studies such as regional analysis. monthly. six monthly. bulk distribution and consumer magazines to call a few. This means that they have a varied scope of studies accessible for specific demands and information to those who need to utilize it. For illustration. a media company may necessitate to cognize how a merchandise is being received in a peculiar country of the state and because they provide this information it is more specific to their demands instead than generalised. This information is used by the media industry trade name proprietors to measure public presentation of their merchandises.

Qualitative Research

Qualitative Research is research undertaken to obtain information from what the public think on what is available within the Media via movies. Music. Television. newspapers and print. Its intent is to derive information on audience sentiment and responses. This is of import to the Media Industry as it clearly defines what people are interested in and what is relevant. what is wanted and non wanted and is of import for estimating public sentiment. The information gained from this type of research gives Media Organisations information to cognize what undertakings to do in the future- what will be popular and productive. what will be wasted in footings of seting money. clip and attempt into. It besides gives the industry a clearer penetration into what the current tendencies of public sentiment and involvements are. in footings of genre. entreaty and what the public relates to on a personal degree.

Reappraisals from the populace are extremely of import as it gives the Industry a clear focal point straight from the single { The Audience } on what has gone right or incorrect with the merchandise and to larn from that. It is besides of import to derive critics’ sentiments as they are have a wider apprehension of the industry in their profession and what the critics say about a movie. Television show etc. will be filtered through to the populace as they frequently look for reappraisals and information before taking whether to purchase or see a merchandise. Social networking sites such as Facebook and chirrup provide personal reappraisals and sentiments on what is popular of unpopular in footings of public sentiment. Qualitative Research within Creative Media Industry involves reappraisals of Television. Films. Games. public sentiment and attitude to media merchandises available and response to merchandises out at that place. Qualitative research to me would be defined as they eyes and ears on the land in footings of what people want.

Example of Qualitative Research- Film Reviews From World Wide Web. rottentromatoes. com

A personal Example of Qualatative Research is included in Appendix. This illustration is a screenshot froma picture I made and uploaded to Facebook and the remarks and feedback received from this is qualitative research.

Both Quantative and Qualitative Research are highly of import for advertisement intents. The information gained from this research is critical for concerns and services to cognize where to concentrate their advertisement to make their mark audience in order for their advertisement to be productive and successful. Without these figures being researched. they wouldn’t have a clear apprehension of who is watching a Television programme at a peculiar clip. how many people it will be accessible to and the existent audience that is seeing their advertizement. such as gender. age group. economic category etc.

Part 2 Methods of Research

Types of Research are Primary and Secondary

There are two types of research. primary and secondary beginnings.

Primary beginnings are research grounds carried out by myself and from my ain findings such as an interview. study. and questionnaire. This type of research is carried out first manus by the individual wishing to obtain information and statistics. Primary Beginnings are advantageous as they are from your ain findings and are specific and direct to what it is you want to cognize. therefore you will obtain the necessary information that you want and need. as it is yourself that is transporting out and making the research.

Examples of Primary Research

I searched online to happen out the popularity of foremost the Television show The Vampire Diaries. to happen out how many hunt consequences there are for the show via Google. I so narrowed down the hunt to a peculiar histrion from the show to acquire a figure of how many personal hits he has related to the show. A transcript of this can be found in Appendixes.

As portion of an assignment I was asked to research and roll up a Table of Input Devices researching their characteristics. providers and monetary values. This grounds can be found in Appendix.

Secondary beginnings are research information gained from other beginnings such as books. web sites. companies and administrations that have already done the research and in which I beginning this information as a intent for my ain research. This can be advantageous as it can be a quicker manner to obtain information required and besides gives you handiness to figures and information that you may non be able to obtain on a primary research degree. for illustration worldwide or big scale research would be easier obtained secondary as it may non be practical or possible to derive this personally. There may be disadvantages to this besides though as it may non be specific to what you need to cognize.

Example of secondary research:

I was given an Internet research assignment in which I was to beginning information replying a scope of inquiries such as ‘What are the five most popular telecasting programmes and what are their screening figures? ’ This information would hold been secondary research as I was researching the information that had been provided and researched already from another beginning. For this assignment I used Google. co. uk hunt engine with the inquiries to be answered or went straight to the web sites that would hold the needed information. A transcript of this Research Task as grounds of Secondary Research is in Appendix.

This Table Below shows the research conducted within societal economic clime ; analyzing how the different categories within society have differing involvements in what they view within the media and what they watch. listen to. read. etc. Opinions and studies are based on this societal categorization registry. It is a combative chart because reading may take to stereotyped inclinations

The National Statistics Socio-economic Classification**

From 2001 the National Statistics Socio-economic Classification ( NS-SEC ) will
be used for all official statistics and studies. It will replace Social Class based on Occupation ( SC. once Registrar General’s Social Class ) and Socio-economic Groups ( SEG ) . This alteration has been agreed by the National Statistician following a major reappraisal of authorities societal categorizations commissioned in 1994 by the Office of Population Censuses and Surveys ( now the Office for National Statistics ) and carried out by the Economic and Social Research Council. The NS-SEC is an occupationally based categorization but has regulations to supply coverage of the whole grownup population. The information required to make the NS-SEC is business coded to the unit groups ( OUG ) of the Standard Occupational Classification 2000 ( SOC2000 ) and inside informations of employment position ( whether an employer. self-employed or employee ; whether a supervisor ; figure of employees at the workplace ) . Similar information was antecedently required for SC and SEG. The version of the categorization. which will be used for most analyses ( the analytic version ) . has eight categories. the first of which can be subdivided. The National Statistics Socio-economic Classification Analytic Classes| 1| Higher managerial and professional occupations|

| 1. 1| Large employers and higher managerial occupations| | 1. 2| Higher professional occupations|
2| Lower managerial and professional occupations|
3| Intermediate occupations|
4| Small employers and ain history workers|
5| Lower supervisory and proficient occupations|
6| Semi-routine occupations|
7| Routine occupations|
8| Never worked and long-run unemployed|
For complete coverage. the three classs Students. Occupations non stated or inadequately described. and non distinctive for other grounds are added as ‘Not classified’ . Research workers in ONS have developed a self-coded version of the NS-SEC which is suited for usage in state of affairss such as postal studies where the aggregation and cryptography of elaborate business information is non justified.

NS-SEC Categories. Sub-Categories and Classs
The National Statistics Socio-economic Classification ( NS-SEC ) is a flexible and nested. occupationally based categorization. * It may be derived in three ways ( full. reduced and simplified ) . depending of the degree of item of employment position information available. These different methods allow the NS-SEC to be applied to enrollment and other administrative informations. Census information and study informations – and to informations of changing hardiness. * It is nested so that the operational classs offer users maximal flexibleness in footings of different possible and allowable prostrations ( within the underlying conceptual theoretical account of employment dealingss ) to eight. five and three class analytic variables. See NS-SEC categories and collapses for more information on these collapsed versions.

* Although occupationally based. there are processs for sorting the non-employed to the NS-SEC. The tabular array on the following page presents the analytic categories together with the 14 functional and three residuary operational classs of the NS-SEC. The functional classs represent a assortment of labour market places and employment positions. These can be collapsed into the analytic versions of the NS-SEC as shown. L14 is an optional class while L15. L16 and L17 are the residuary classs that are excluded when the categorization is collapsed into categories. All of the operational sub-categories are the constituents required for bridging and continuity in relation to SC and SEG. instead than necessary classs in footings of the conceptual base of the NS-SEC. A elaborate description of these classs and sub-categories is given in elaborate class descriptions and operational issues.

Purposes of Research

The intent of research within the originative media industry is gather clear concise information on the audience media merchandises are available to and to derive information on the market and tendencies on a consumer degree and public involvement. Two types of research are Audience Research and Market Research. These two types of research are every bit of import entirely and combined together to construct a clear image on the whole of what is desired and needed within society.

Audience Research

Audience Research is important for insight peculiarly to understand who is watching. reading. hearing. and playing the assortment of media merchandises available. It shows the industry what is desired by the audience based on popularity and the grounds of garnering sing figures etc. determines this. With this information the Industry knows what merchandises to make and develop on and who to take and aim their merchandises to. It besides reflects consumer behavior and attitudes-who is purchasing. what are they purchasing. This information is utile for production and cognizing what to put financially into undertaking or merchandise based on the societal economic clime and based on the audience tendencies. As the media environment has grown well and so much of our mundane life is influenced by media there is more competition within the industry to derive a significant portion of this audience and hence research is indispensable to run into these ends.

Market Research

This type of research is used within the Creative Media Industry to analyze what is on the market for consumers ( the audience ) . This is of import due to the mass media merchandises available and different demographics within society to cognize what else is out at that place form rivals. similarities between merchandises and for the media industries to analyze their ain merchandises in comparing to others available and investigate why one or the other is more successful and popular than another and why. This helps the industry know what the following measure or way to take for their undertakings.

Both Quantative and Qualitative Research are highly of import for advertisement intents. The information gained from this research is critical for concerns and services to cognize where to concentrate their advertisement to make their mark audience in order for their advertisement to be productive and successful. Without these figures being researched. they wouldn’t have a clear apprehension of who is watching a Television programme at a peculiar clip. how many people it will be accessible to and the existent audience that is seeing their advertizement. such as gender. age group. economic category etc. These factors are besides considered as Demographics.

Research of these types is used within production besides for the industry. The industry needs to cognize what is current. popular and desired in order to cognize where to financially put money into undertakings. This affects all degrees of the economic system as it impacts occupations. advertisement. concerns etc. Location intents as in where geographically to market and establish a merchandise and besides locations in which to make a merchandise.

Example of how research is used.

For illustration. TV’s Geordie Shore would appeal to a younger audience of 18-25 based on the characters involved and Television web it is broadcast on. Besides the location of this peculiar show would appeal to people in the North East of England in peculiar and the whole of the North of England on a lesser graduated table. The societal category would be working category and pupils based on the location. Newcastle being a working category portion of the state. Research would hold been carried out on these cardinal factors to hold whether the Television format would be successful and would assist advertizers know whether to put their advertizement within this shows agenda. The popularity of the first series. monitored by sing figures. public feedback. reappraisals. societal networking feedback. and on-line confabs would wholly be researched as to whether a 2nd series should be made. This could besides be used to find Based on popularity and ballyhoo whether to make more merchandises based on this series. such as other Television spin off shows affecting the characters. calendars. life books. and besides shows the other signifiers of media aside from Television such as newspapers and magazines what is newsworthy. what will sell their merchandise. Whatever Genre of Media is available. the research is important for it all to bind in seamlessly to the audience as a whole. Television can beginning information from undertakings that have been documented in newspapers. magazines and newspapers use the research to find what narratives and characteristics are relevant etc.


Research plays a enormously of import function in the effectivity of the Media
Merchandises that the Creative Media Industry provides to make their mark audience and run into the demands of the populace and the audience on a local. national and planetary graduated table. It crosses all sectors of the industry and besides reaches across to other industries.


* World Wide Web. shot. co. United Kingdom
* World Wide Web. bfi. co. United Kingdom
* World Wide Web. rajar. co. United Kingdom
* World Wide Web. rudiment. co. United Kingdom
* World Wide Web. IGN. com
* World Wide Web. Google. co. United Kingdom
* World Wide Web. bing. com
* World Wide Web. facebook. com
* World Wide Web. bbfc. co. United Kingdom
* World Wide Web. skillset. co. United Kingdom
* World Wide Web. ons. gov. United Kingdom

[ 1 ] . hypertext transfer protocol: //www. edexcel. com/migrationdocuments/BTEC % 20Nationals % 20from % 202010/Unit_3_Research_Techniques_for_the_Creative_Media_Industries. pdf [ 2 ] . hypertext transfer protocol: //www. shot. co. uk/about/tv-measurement? _s=4

[ 3 ] . hypertext transfer protocol: //www. rajar. co. uk/listening/quarterly_listening. php [ 4 ] . ABC Example of work in Appendix.


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